Tuscany
Enjoy Meeting with us
B U S I N E S S / / G L A M O U R / / S T Y L E
About us The Convention & Visitors Bureau has been created with the support of the Region of Tuscany, as well as the Provinces of Lucca and Massa-Carrara and their Chambers of Commerce. The goal is to unify (integrate) different areas in order to develop effective marketing strategies for the entire territory. The organizational structure of the Convention & Visitors Bureau was established in September 2009.
Mission The commitment of the CVB is to promote and market the Versilia and Costa Apuana as the destination of choice for conventions with its visitor services through: A sustainable approach to the environment A strong support to Italian and International operators A substantial contribution to professional growth The constant monitoring of prices and services
02
B U S I N E S S / / G L A M O U R / / S T Y L E
03
B U S I N E S S / / G L A M O U R / / S T Y L E
Discover us... A slice of Tuscany, a slice of heaven! The Versilia and Costa Apuana, is located in the northern part of the Tuscan coast. More than 500 years ago Michelangelo fell in love with this area and his genius created masterpieces transforming the wonderful white marble that everyone can admire while visiting. The white Apuan mountains lead to the gentle Tuscan hills full of olive trees reaching the wide sandy beaches and deep blue sea. High mountains, green hills, endless sparkling beaches and rich Mediterranean vegetation. Very few other places are capable of offering such a variety of environments within a relatively limited space. This explains perfectly the undisputed charm of Versilia in everyone's imagination as one of the most enticing destinations, symbol of light-heartedness and glamour, combined with a remarkable artistic and historical heritage as well as a rich natural environment and flavourful Tuscan dishes. Enjoy a rich calendar of attractions such as the Viareggio Carnival and the world-famous Puccini Festival, together with a wide variety of cultural, musical and sport events. Thanks to its mild climate, to the number of meeting and conference facilities and the many incentive destinations and properties, Versilia enables delegates to enjoy a unique, fascinating experience in this part of Tuscany. Costa Apuana is located in northern Tuscany in the province of Massa-Carrara, on a crossroads of charming destinations such as the Poets’ Gulf, the Cinque Terre (Five lands), as well as numerous historic cities in Tuscany. Nature has created a perfect harmony between land and sea, with the Lunigiana in the hinterland, offering a varied and fascinating landscape with many interesting routes. Here you can find Romanesque rural churches (pievi), castles and medieval hamlets, as well as a wide range of local products and ancient flavours, evidence of a heritage filled with history and tradition. The Apuan Alps, famous marble mountains overlooking the blue sea, host the fascinating quarries, a natural venue to plan events. If you are looking for the perfect location for meetings, conferences or incentives, in the C&V Versilia Costa Apuana region you will find all you need to create unforgettable events to inspire, motivate and involve participants, creating a lasting impression and a positive emotional experience..
04
B U S I N E S S / / G L A M O U R / / S T Y L E
05
B U S I N E S S / / G L A M O U R / / S T Y L E
Carrara Massa Pistoia
Viareggio Lucca Pisa
Prato
Firenze
Livorno
with the world
Arezzo
The coastal region of Versilia and Costa Apuana has excellent rail and highway connections to the international airports of Pisa, Florence, Rome and Milan.
Siena
Grosseto
C&VB Versilia Costa Apuana
06
B U S I N E S S / / G L A M O U R / / S T Y L E
07
B U S I N E S S / / G L A M O U R / / S T Y L E
warm hospitality We are in the position to offer you luxury and boutique hotels, resorts and farm houses. Why not turn your event into an unforgettable experience by holding your meetings and incentives on our lovely beaches under the moon? We are here to help you make your dreams come true!
08
B U S I N E S S / / G L A M O U R / / S T Y L E
09
B U S I N E S S / / G L A M O U R / / S T Y L E
meeting with us The Convention and Visitors Bureau of Versilia and Costa Apuana has the privilege to promote a top destination in Tuscany, an area well known for its hospitality and friendly spirit. We are ready to assist you in identifying the locations and venues suitable for your events so that the objectives of your customers are fully met. Meeting professionals are ready adjust to your requirements and become your meeting planners. Your delegates will love to discover Versilia Costa Apuana!
10
B U S I N E S S / / G L A M O U R / / S T Y L E
11
B U S I N E S S / / G L A M O U R / / S T Y L E
Easily accessible
by train, car and plane
BY PLANE
BY TRAIN
BY CAR
The area has excellent airport connections: Pisa (PSA) Km 25 Florence (FLR) Km 102 Genoa (GOA) Km 138 Bologna (BLQ) Km 187 Milan Malpensa (MXP) Km 302 Rome Fiumicino (FCO) Km 420
The area is on the Ventimiglia-Genoa Rome railway line and is served by long distance trains (Intercity and Eurostar).
Excellent road connections: Motorway A11E76 Motorway A12E80 Motorway A15E33 “AURELIA” SS1 main coastal state road
Bus and car transfer service is available on request.
12
Accessibility Oslo
two hour of flight Glasgow
Dublin
FLIGHT HOURS
London
MILANO Berlin
one hour of flight Paris
GE Zurigo
FI PI
Lissabon
Madrid
Praga Milan
Lion
Pisa
Barcellona
Roma Tirana
Athen
ROMA
DISTANCE KM
Sofia
A15 Milano - Parma Aulla
Stazzema
Carrara
C&VB VERSILIA COSTA APUANA
Massa
PISA 25 KM
Lucca
Montignoso Seravezza
FIRENZE 102 KM A12
La Spezia
MILANO 302 KM
Marina di Carrara
GENOVA 138 KM
Marina di Massa
Pietrasanta
Firenze
Cinquale
Massarosa
ROMA 420 KM
Forte dei Marmi
Convention & Visitors Bureau Versilia Costa Apuana
Camaiore
Marina di Pietrasanta Lido di Camaiore
Viareggio Torre del Lago Puccini
B U S I N E S S / / G L A M O U R / / S T Y L E
Accommodations and Meeting Facilities This destination offers more than 850 hotels and properties, 2 convention centers, ideal for meetings of all sizes, an intricate and functional design exhibition center wired with the latest technology. Versilia and Costa Apuana is famous for the countless recreational opportunities with a wide range of dining venues, exclusive bathing establishments, cultural heritage and events.
14
B U S I N E S S / / G L A M O U R / / S T Y L E
Meeting Facilities TECHNICAL INFORMATION
HOTELS
N째
CAPICITY
FACILITIES/VENUES
77
50/500
CONGRESS CENTERS
2
50/1500
EXHIBITION CENTERS
1
5000 +
48
30/800
HOTELS
N째
ROOMS
STARS
4
168
STARS
44
2185
STARS
252
7407
TOTAL HOTELS
300
TOTAL ROOMS
9760
MEETING ROOMS WITH SEATING CAPACITY
SEATS
FACILITIES
ROOMS
100
19
ROOMS
100 - 300
15
ROOMS
301 - 500
5
ROOMS
501 - 1000
3
ROOMS
+1000
2
ROOMS
5000
1
MEETING FACILITIES
15500
Facilities defined with international quality standard I.F.E(Italia for Events)
15
B U S I N E S S / / G L A M O U R / / S T Y L E
B U S I N E S S / / G L A M O U R / / S T Y L E
B U S I N E S S / / G L A M O U R / / S T Y L E
B U S I N E S S / / G L A M O U R / / S T Y L E
www.versiliacostapuanaconvention.it
Enjoy m eeting with us
• C A M • V • F I L • M U L A
A I O R E • F O R T E D E I M A R M I A R E G G I O • A U L L A • B A G A T T I E R A • F I V I Z Z A N O • F Z Z O • P O D E N Z A N A • P O N
I • M A S S A R O S A • P I E N O N E • C A R R A R A • C O S D I N O V O • L I C C I A T R E M O L I • T R E S A N A
T R A S A N T A • S E R A V E Z Z A • S T A Z Z E M A A S O L A I N L U N I G I A N A • C O M A N O N A N A R D I • M A S S A • M O N T I G N O S O • V I L L A F R A N C A I N L U N I G I A N A • Z E R I
Convention & Visitors Bureau Versilia Costa Apuana Piazza Mazzini - Palazzo delle Muse 1 55049 Viareggio - Lucca tel: +39 0584 48881 - fax: +39 0584 47406 - cvb@aptversilia.it