ABOUT THESE GUIDELINES

CLARITY + CONSISTENCY + IMPACT = BRAND STRENGTH

These guidelines show how we should communicate with all audiences, in all formats and arenas. They have been developed to collectively empower us to build a clear, constant and powerful image of the University of Winchester, whilst providing enough creative flexibility to ensure design outputs can be tailored to specific tactical needs. All while ensuring all communications reflect the overall University of Winchester brand – building a distinctly memorable and unmistakably identifiable picture of who we are and what we stand for.

This document covers the strategic building blocks that make up our brand story as well as visual identity elements that give life to the brand such as logo, colour, font and photography.

Who are these brand guidelines for?

These guidelines are for anyone who is producing work about us, for both external and internal audiences. They are not purely for people with ‘designer’ in their job title. You may be a member of the design team, an outside agency or a member of teaching or support staff. Although predominately concerning ‘design’, they are not limited to visual outputs – they also provide guidance for written and spoken communications.

Our brand is not just the platform for our marketing and communications tool. It can be used as a creative springboard to develop new ideas, approaches, courses; it can help assess, improve and refine activity we already undertake; It can help appraise new ideas for University of Winchester ‘appropriateness’ and also streamline areas which no longer fit with who we are. A brand can be a method for measuring performance – both across whole faculties and our own individual contribution. It can be the lens through which we view everything we do.