TONE OF VOICE HOW WE SOUND

This outlines the effect we want to create when we communicate with people – and how to achieve that effect. In short, what we say, why we say it and how we say it. This is our tone of voice.

Tone of voice encompasses word choice, order, rhythm and pace. It informs and moulds everything we write and speak, in all formats and arenas.

Establishing a clear tone of voice enables us to connect with our audience and stand out from the crowd. It conveys our brand values, our personality and our ambition. It is a reflection of us and ideally those who belong to the University of Winchester community, what drives us, and what we want to share with others.

Adhering to tone of voice guidance will also help ensure consistency of communications across the board, making it easier for people to develop the right perceptions of our brand to all stakeholders and partners.

Tone of voice is equally as important as your visual brand (how you look), especially when considering that while not everyone ‘designs’, everyone writes and speaks.