GENERAL RULES

The main ethos behind our brand is to call on the long history and rich heritage of both the University and City of Winchester, and to combine this with our modern, cutting edge facilities and approach to education. This is represented by using both serif and sans serif fonts, the University shield and the new design elements of the Design Toolkit (see page 50.)

To execute the brand correctly, here are a few guiding principles for you to follow:

• Simplicity is key

• Be sparing when using design elements taken from the Design Toolkit, only a light representation is required

• Clarity in the representation of the key message is essential