USE OF PRIMARY LOGOS

The Primary logo is a simplified version of the Heritage logo, but has no established year or motto. It comes in square & banner logotypes. This more streamlined version is the predominant logo for Tier One and will be the correct choice in the majority of situations.

In the hatching method of heraldist Petra Sancta, the diagonal lines in the chequers represent the colour purple, which is the University’s primary hue. The hatching is used as motifs throughout our brand and are essential to our identity.

The Primary logo should be used on:

• Marketing communications for all students and their influencers

• Websites

• Co-branded material

• Wayfinding and signage