CO-BRANDING INSTITUTIONAL

We have five Faculties, numerous Departments and a range of Centres, Institutes and other groups. Where there is a need for a logo to identify different parts of the University, it needs to fall within the new branding - an example, for the Business School, is shown here. Separate logos falling outside of this framework are not allowed.

Outlined here are a few principles for designing sub-brand logos. Due to the variation in the number of letters in each school name, each logo should be specifically designed for that school.

When designing school logos please follow these guidelines:

• Layout the text relative to the shield as shown. You may need two or three lines for the various names, but aim to use the least number of lines possible

• The text ‘University of Winchester’ and the underline between are fixed as the two are part of our logo. They should be scaled as one element. The whole block including the logo should fit within the height marked ‘y’ boundary. This needs to be scaled appropriately so institutions name is legible and the logo does not become too small.

• Make sure that the logo has a boundary vertically of ‘x’ between the shield and the edge of the safe area. ‘x’ is the equaivalent of the height of 2 chequers from the shield as highlighted

2/3 of chequer width

‘University of Winchester’ and the underline are fixed and cannot be changed, however they can be scaled up or down to accommodate different school name lengths.

Business School

Because of the inclination of the ‘W’, you have discretion to indent the name so that the first letters of each line appear to be aligned.