CO-BRANDING INSTITUTIONAL

Here is an example of a logo with a long name. The name is over three lines.

Here are the steps that were used in making this particular logo:

1. For ease, base your design on a previous logo file and leave the shield where it is. The files are available from our Design Manager (see back page for contact details)

2. Choose natural line breaks in the name. In this case ‘Hoare Centre for Responsible Managment’ is the key part of the name and so it occupies a single line

3. Arrange the rest of the name under the first line

4. The line directly above the name and below the Winchester text should only change in length, the line weight must remain the same. This may vary in length depending on the institutions name. The whole block including the logo should fit within the height marked ‘y’ boundary. This needs to be scaled appropriately so institutions name is legible and the logo does not become too small.

5. Make sure that the logo has a boundary vertically of ‘x’ between the shield and the edge of the safe area. ‘x’ is the equaivalent of the height of 2 chequers from the shield as highlighted

2/3 of chequer width

‘University of Winchester’ and the underline are fixed and cannot be changed, however they can be scaled up or down to accommodate different school name lengths.

Because of the inclination of the ‘W’, you have discretion to indent the name so that the first letters of each line appear to be aligned.