CO-BRANDING PARTNERSHIP

Always use a ‘Sponsor Bar’ when showing a collection of logos. The width must be from margin to margin as shown on the right, however the height can be adjusted to accommodate the proportions of the logos you are using. The maximum height is one sixth the height of your layout within the margins as shown by the dotted line.

As mentioned previously, the Primary logo as a banner is the predominant logo and should be used first. In terms of proportions, there may be situations where one of the other logo options is a better choice because it fits better with the other logos being used.

Please observe the guidelines regarding ‘safe area’. However, when using our logos in a sponsor bar, an ‘extra safe area’ is required. This is made by taking the ‘E’ from the logo and rotating it around the original ‘safe area’, as shown on the next page.

If the partner logos are more portrait in proportion then their maximum height is determined by the ‘safe area’, and if landscape proportion, by the height of the shield.