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COLOUR GRADIENTS

There are 4 master colour gradients. The following rules are to be used when applying the gradients to your artwork:

• The gradient always fades from Winchester purple to the other strong colours in the palette.

• Consider a ‘colour theme’ for a short document like a flyer (ex. Purple/Green) and don’t mix them with other strong colours and gradients to avoid it looking too busy.

• If producing longer multiple page documents, you may use a different gradient in each chapter for example.

• If gradients are too prominent in your design you can overlay them with a multiplied black colour. The example shown on the right is set at 20%. It can be used at higher percentages to create a textured almost black background. Always use the .ase colour file provided in the toolkit. Please see ‘Gradient usage’ on page 55 for further information.

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