THEUPGROUP DIGITAL LEADERS REMUNERATION GUIDE 2016
Introduction The purpose of this report is to provide an up-to-date benchmark for digital executives’ financial compensation, across a range of functions, levels and company types.
In order to create it, we surveyed our network of digital leaders across Europe. We received over 800 responses, the majority of which were for UK-based executives. Respondent demographics are set out on pages 26-27, and our methodology is described on page 24. We have combined these responses with our own internal salary data. It goes without saying that these findings are based on a limited dataset, and therefore caution should be exercised before drawing firm conclusions. However, the overarching trends outlined in this report are borne out by our day-to-day experiences of building outstanding teams for the world’s most innovative companies.
All remuneration values are displayed in GBP
Welcome to The Up Group’s third annual Digital Leaders Remuneration Guide We’re extremely grateful to everyone who took the time to complete the survey, and we’re delighted to share our findings with you. Thanks in particular to Augmentum Capital, Forward Partners, Northzone, Octopus Ventures and MMC Ventures, who promoted the survey to their networks. If there’s anything in the report that you would like to discuss further, please do not hesitate to get in touch,
Clare Johnston & Robert Swerling Co-CEOs, The Up Group
Contents 1 1-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 24-25 26-27 28
Introduction 2016 Trends Ownership & Funding Founders CEOs General Management Technology Product Marketing Commercial HR eCommerce Finance Demographics About Us, Methodology
2016 TRENDS
ANNUAL INCREASE IN REMUNERATION TOTAL
BASE SALARY
BONUS
FROM SURVEY RESPONDENT DATA SECTORS WITH THE BIGGEST REMUNERATION % INCREASE
MEDIAN TOTAL REMUNERATION % CHANGE BY COMPANY OWNERSHIP PE
HOW LONG HAVE YOU BEEN IN YOUR CURRENT ROLE?
FUNCTIONS WITH THE BIGGEST REMUNERATION % INCREASE
% change shows difference between 2016 and 2015
VC
PRIVATE
HOW LONG DO YOU THINK YOU SHOULD STAY IN YOUR CURRENT ROLE?
PUBLIC
WHAT’S YOUR NEXT CHALLENGE?
WOMEN IN DIGITAL
GENDER PAY GAP FOR ALL SURVEY RESPONDENTS ON AVERAGE WOMEN EARN
MEN WOMEN
16.46%
LESS THAN MEN
MEDIAN % TOTAL REMUNERATION CHANGE SALARY
SALARY
BONUS
BONUS
MEDIAN TOTAL REMUNERATION BY AGE BASE
12:57
WOMEN TO MEN BY RESPONDENTS
22-27 28-33 35-39 40-45 46-51 52+
BONUS
LISTED / PUBLIC This table outlines how compensation packages compare between public companies on the one hand, and VC- and PE- backed companies on the other. For public companies, we have shown the value of executives’ annual equity, or equity-like compensation; with VC-backed businesses, we have shown the percentage of the company their options or equity
C-LEVEL Base
275,000
Bonus
125,000
Equity / Equity-like compensation
200,000
EVP / SVP / VP Base
200,000
for PE-backed businesses due to high
Bonus
90,000
variability.
Equity / Equity-like compensation
represents, assuming all options are fully vested. We haven’t included equity awards
70,000
The table also provides insight into the movement of survey respondents between
Senior Director / Director
the different types of organisation during the previous 12 months.
Base
150,000
Bonus
67,500
Equity / Equity-like compensation
40,000
Consulting firm
Previous Company
Not-for-profit / Government
VC-backed PE-backed Privately owned
Listed / Public
VC
PE
SMALL /MID CAP
MID/ LARGE CAP
A
B
C
D+
120,000
125,000
153,000
169,000
170,000
210,000
13,000
17,500
29,000
34,000
50,000
85,000
4%
2.50%
2.00%
1.70%
Base Base
100,000
110,000
130,000
138,000
135,000
153,000
Bonus
10,000
16,500
25,000
27,000
33,750
61,000
0.80%
0.70%
0.50%
0.40%
SERIES C-LEVEL Base
EVP / SVP / VP
Senior Director / Director Base
75,000
90,000
120,000
140,000
125,000
140,000
Bonus Bonus
5,000
14,000
22,000
24,000
31,250
42,000
0.50%
0.40%
0.30%
0.30%
Equity / Equity-like compensation
No previous company
Base Previous Company Bonus Equity / Equity-like compensation
Consulting ďŹ rm
Privately owned
PE-backed
VC-backed
VC-backed Listed / Public
Privately owned
PE-backed
Listed / Public
FOUNDER GENDER RATIO
SATISFACTION
W
Salar y
BEST REWARDED IN
MBA %
ADVERTISING MEDIA & CONTENT HARDWARE
MBA
Bonus
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC
C-Level
LOWER UPPER
PE
PREVIOUS FUNCTION BEFORE FOUNDING
General Product Management
Marketing
Finance
Strategy
We have broken out Founder as a separate category - and excluded Founder salary and bonus data from the following pages - because in most cases Founders' salary and equity are vastly different from other executives with similar job titles
Commercial Consulting
Legal
Data / Insight
Technology Operations
CEO GENDER RATIO
SATISFACTION
W
Salar y
BEST REWARDED IN
MBA %
ADVERTISING GAMING FMCG
MBA
Bonus
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC
LOWER UPPER
PE / Small-Mid
C-Level PE / Mid-Large
£200,000 £275,000 £300,000 £400,000
Listed/Public
PREVIOUS FUNCTIONVCBEFORE CEO PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director
General Marketing Commercial Strategy PE / Mid-Large Management Listed/Public
Product
Operations
Legal
eCommerce Consulting Technology Operations
GENERAL MANAGEMENT GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
GAMBLING FINANCIAL SERVICES LEISURE
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC
LOWER UPPER
PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
This category excludes CEOs as they are considered separately on pages 8 and 9 It includes the following job titles: COO, VP International, MD Europe
TECHNOLOGY GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
FINANCIAL SERVICES SOFTWARE MEDIA & CONTENT
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
PRODUCT GENDER RATIO
SATISFACTION
W
Salar y
BEST REWARDED IN
MBA %
MEDIA & CONTENT SOCIAL COMMUNICATIONS
MBA
Bonus
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
MARKETING GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
GAMBLING PROFESSIONAL SERVICES EDUCATION
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
COMMERCIAL GENDER RATIO
SATISFACTION
W
Salar y
BEST REWARDED IN
MBA %
ENERGY COMMERCE COMMUNICATIONS
MBA
Bonus
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
HR GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
ENERGY COMMUNICATIONS FINANCIAL SERVICES
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
ECOMMERCE GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
FMCG FINANCIAL SERVICES MEDIA & CONTENT
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP VC BONUS
PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
FINANCE GENDER RATIO
SATISFACTION
W
Salar y
Bonus
BEST REWARDED IN
MBA %
ADVERTISING GAMBLING FINANCIAL SERVICES
MBA
M EDUCATION
SIZE OF TEAM
TIME IN ROLE
AGE
TITLE
COMPANY OWNERSHIP BONUS
VC PE / Small-Mid
C-Level PE / Mid-Large Listed/Public
VC PE / Small-Mid
VP / EVP PE / Mid-Large Listed/Public
VC PE / Small-Mid
Director PE / Mid-Large Listed/Public
LOWER UPPER
WHAT’S YOUR GENDER?
SURVEY RESPOND
WHICH SECTOR DO YOU WORK IN?
WHAT’S YOUR CURRENT ROLE LEVEL?
WHAT’S YOUR HIGHEST LEVEL OF EDUCATION?
HOW LONG HAVE YOU BEEN AT YOUR CURRENT COMPANY?
HOW MANY COMPANIES HAVE YOU WORKED FOR IN YOUR PROFESSIONAL CAREER?
ENT DEMOGRAPHICS
Methodology The data for this report is drawn from two primary sources; an online survey carried out in July to September 2016, and internal salary records taken from candidates throughout 2016.
Currency All remuneration values are displayed in GBP. For non-UK respondent data, the following exchange rates for 1 GBP were used for comparison. AED AUD CAD EUR CHF DKK NOK PLN SEK USD
5.56 2.17 2.03 1.37 1.49 10.0 12.5 5.74 12.5 1.51
We received 814 responses to the survey, which was emailed to c.10,000 of The Up Group’s network of senior digital executives, and distributed by partner organisations. 69% of respondents were UK-based, but we have also included non-UK respondent data in our findings. The non-compensation data set out in this report was obtained purely through the survey. The compensation data is a blend of survey and internal data.
About Us Our business is driven by a global digital talent network unique in its quality, diversity and depth, and a profound understanding of the digital economy. This enables us to place exceptional candidates into Board, C-, VP- and Director-level roles across geographies, sectors and functions and offer world-leading due diligence, talent-mapping and professional networking services.
We have a proud track record of building senior management teams for clients ranging from global tech giants and corporates undergoing digital transformation to established businesses looking to expand internationally and fast-growing tech stars. We have broad cross-functional expertise, spanning general management, product, marketing, technology, commercial, data, operations, finance, HR and strategy. Based in London, Barcelona and New York, The Up Group serves clients and candidates across the world.
www.theupgroup.com