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EDITOR’S NOTE
It is tax time! Let me tell you how it will be There's one for you, nineteen for me 'Cause I'm the taxman, yeah, I'm the taxman Should five per cent appear too small Be thankful I don't take it all 'Cause I'm the taxman, yeah I'm the taxman Kim Christensen If you drive a car, I'll tax the street, If you try to sit, I'll tax your seat. If you get too cold I'll tax the heat, If you take a walk, I'll tax your feet. Don't ask me what I want it for If you don't want to pay some more 'Cause I'm the taxman, yeah, I'm the taxman Now my advice for those who die Declare the pennies on your eyes 'Cause I'm the taxman, yeah, I'm the taxman And you're working for no one but me. -The Beatles Yes it is that time of year - time to complete your taxes. A must read - Cesar Vargus’s article on getting your taxes completed plus getting ready for next year. Do get registered for our next meeting. “The Lightroom Dude” is coming to the guild. Nick Tsakiris will teach you the tricks of Lightroom. It is a must see. This will be an all day program and PPA members will receive a PPA Education merit. Till next time! -kim
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Members Birthdays
Jennifer Heylmun
April 6th
Eric Hoffland April 8th John Nader,CPP April 17th Ronald Mauldin
April 18th
Renae Carr
April 18th
Hallie Keller, CPP
April 23rd
Tom Bailey, CPP
April28th
Patrick Friudenberg
April 28th
Expectations: “We all have them. The PPGH exceeds those expectations. PPGH gives every assignment 110% effort in maintaining the highest quality expertise available through our members.”
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The Professional Photographers Guild of Houston 2013 Officers and Directors APRIL 1, 2013
President
Chairman of the Board
Greta Jacobs Mee, CPP
Curley Marshall, CPP
greta@lakewoodphotography.com
cmfloio@yahoo.com
Vice President Viewfinder Editor Kim Christensen
Executive Director
kchristensen1@me.com
Tom Hathcock tommy@tomhathcock.com
Secretary Robert Brayton, CPP ppgh@photovideosound.com
Membership Director Karen Butts naturalimages@att.net
Teri Whittaker, CPP Treasurer teriw@teriwhittaker.com
Director at Large Michael Martinez michael@martinezphoto.com
Director at Large Kelly Willis kpwillis@swbell.net
SPEAKER EVALUATION FORM AVAILABLE ONLINE If you didn't get a chance to complete an evaluaMon form for the January or February meeMngs you at-‐ tended you can now fill it out online. Logon to the PPGH website with your password and go to the members only secMon. Your feedback allows us to create beVer programming for you! Thank you in advance. 3 PAGE !
INSIDE !
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Features 6-7
April Program Speaker The Lightroom Dude
11-20 PPGH Mini-Workshops by Aileen Harding, CPP
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Membership/Fellowship by Karen Butts
22-27 Image Contest Results by Ke"y Wi"is
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Tax Time Tips by Cesar Vargas
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New Members by Karen Butts
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Member Profile Carver Shivers
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Member Profile Lori Bailey
44-50 Members’ Image Gallery by PPGH Members
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Wazzzup Sho!y Photo by: Ke"y Wi"is
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April’s All Day PPA Merit Program Speaker Nick Tsakiris the “Lightroom Dude”
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Speaker
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&91&3*&/$& Here is your chance to not only speed up your workflow insanely faster than ever but also learn the true ability of what Adobe Lightroom can do for your workflow, creativity and designing needs. This is not your typical workshop and when you walk away you will not be able to wait to get back and start to speed your workflow, be more organized and structured, more creative, create composites insanely fast, make collages ready for the web in a snap, create presets and templates with ease and how to in a sna apply them in a smart and efficient way. We will go over just about every aspect of Lightroom and answer your questions by doing it live! This is what you will learn plus more... - Importing and organizing tailored to your type of photography - labels and ratings to organize your images for certain needs - work with collections the easy way - dive into RAW processing with a simple and easy flow - fix exposure issues in a few clicks (and no, its not auto sync) - simplify your cropping method and add some cool crop ratios - slideshows and galleries in a snap - the power of the print module without a printer! - how photoshop really works with Lightroom - HDR, Panos! Working with PSD’s and TIFF’s from LR to PS to LR - HDR, - export in many ways for differnet scenarios that will make sense and so much more than could be listed. So now its time for you to decide how badly you want your photography workflow to change and your creativity to unleash with a software that is so cost effective and yet powerful beyond your imagination. This is not This is not your ordinary workshop and if you want to know how to make it happen then this one is definetly for you. Bring your latops, studio staff, peers or anyone who shoots and come out for a full day of real learning with methods that are real and work! 7 PAGE ! Come out and live the 2013 EXPERIENCE! The Lightroom Dude
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A Merit Print Defined The Photographic ExhibiMons CommiVee (PEC) of PPA uses the 12 elements below as the “gold standard” to define a merit image. PEC trains judges to be mindful of these elements when judging images to the PPA merit level and to be placed in the InternaMonal Print Exhibit at Imaging USA, the annual convenMon. The use of these 12 elements connects the modern pracMce of photography and its photographers to the historical pracMce of photography that began nearly two centuries ago. Twelve elements have been defined as necessary for the success of an art piece or image. Any image, art piece, or photograph will reveal some measure of all twelve elements, while a visually superior example will reveal obvious consideraMon of each one. The Twelve elements listed below are in accordance to their importance. Impact is the sense one gets upon viewing an image for the first Mme. Compelling images evoke laughter, sadness, anger, pride, wonder or another intense emoMon. There can be impact in any of these twelve elements. Technical excellence is the print quality of the image itself as it is presented for viewing. Retouching, manipulaMon, sharpness, exposure, prinMng, mounMng, and correct color are some items that speak to the qualiMes of the physical print. 8 PAGE !
Crea1vity is the original, fresh, and external expression of the imaginaMon of the maker by using the medium to convey an idea, message or thought. Style is defined in a number of ways as it applies to a creaMve image. It might be defined by a specific genre or simply be recognizable as the characterisMcs of how a specific arMst applies light to a subject. It can impact an image in a posiMve manner when the subject maVer and the style are appropriate for each other, or it can have a negaMve effect when they are at odds. Composi1on is important to the design of an image, bringing all of the visual elements together in concert to express the purpose of the image. Proper composiMon holds the viewer in the image and prompts the viewer to look where the creator intends. EffecMve composiMon can be pleasing or disturbing, depending on the intent of the image maker. Presenta1on affects an image by giving it a finished look. The mats and borders used, either physical or digital, should support and enhance the image, not distract from it. Color Balance supplies harmony to an image. An image in which the tones work together, effecMvely supporMng the image, can enhance its emoMonal appeal. Color balance is not always harmonious and can be used to evoke diverse feelings
for effect. Center of Interest is the point or points on the image where the maker wants the viewer to stop as they view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the enMre scene collecMvely serves as the center of interest. Ligh1ng—the use and control of light—refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is manmade or natural, proper use of it should enhance an image. Subject Ma@er should always be appropriate to the story being told in an image. Technique is the approach used to create the image. PrinMng, lighMng, posing, capture, presentaMon media, and more are part of the technique applied to an image. Story Telling refers to the image’s ability to evoke imaginaMon. One beauMful thing about art is that each viewer might collect his own message or read her own story in an image.
JOIN TODAY
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"e Professional Photographers Guild of H%&on Present 2013 Mini-Work'op Programs
Mark These Dates On Your Calendar April…7th “Basic LighMng” with Aileen Harding, CPP May….9th “An evening with the Masters“ June...23rd “Seeing the Light” with Curley Marshall, CPP July....21st "Fine Art on a Shoe String: CreaMng Heirloom Newborn and Children's Portraits With out Breaking the Bank" with Karen BuVs Aug....25th "Off Camera Flash, My Way" Melanie Hall,CPP Sept...26th "The Business and Art of Pet Photography" Kim Hartz, CPP Oct.....24th “Packaging Your Personality” with Cindy Crofford, CPP Nov....14th “Children…From Consult to Finished Prints” by Buz Marvins, M.Photog,CR. Mini-‐Program CommiVee Members: Aileen Harding, CPP, Chairman, Lori Bailey, Tom Hathcock Be sure to register for the opportunity to get inside the heads of some of our most famous and talented members!! From hands on Basic Studio LighMng, to Edgy OCF, to Award Winning Dog Images, to Fine Art Chil-‐ dren's Portraiture, to CreaMng a Client Experience, to Children's Portraiture from Start to Finish and topping it off with an Evening with the Masters...this is going to be an incredible year. These workshops are designed to be an inMmate experience where all your quesMons are answered and you walk away with exciMng new tools in your toolbox so be sure to register early because there will be limited seaMng.
Learn more about each workshop on the following eight pages. Logon to http://www.ppgh.org enter your password and register for these specialize workshops.
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CPP Candidates Mini-Workshop 2013 Basic Lighting Part One April 7th Get ready to join the fun at our first Mini-Workshop of the year! This will be a hands on Basic Studio Lighting Class. Learn to set your Studio Lights for a 3:1 ratio. Bring your cameras because there will be a demonstration and then you will each take turns metering/setting up lights and photographing one another. We will cover Short Lighting, Broad Lighting, Positioning the Main Light at the proper height and Masculine and Feminine posing. This is a great opportunity to practice some of those basic lighting skills required for the CPP portfolio review. Join us on April 7th from 1:00 to 5:00 (or come early for an 11:30 lunch at the Last Concert Cafe across the street) 801 Williams Street Houston, Texas 77002
Seating is LIMITED.. Register NOW !!! Aileen Har(ng
About your instructor: Aileen is a naMonally published photographer who opened her Baytown, Texas studio in 2005. Aileen's work focuses on Senior, Family and Pet Portraiture. In 2011, she became a CerMfied Professional Photographer. Aileen’s work has been published in industry catalogs and in 2012 three of her images were selected as Loan Prints in the PPA InternaMonal Print CompeMMon. For her own creaMve projects, Aileen shoots wildlife and landscape images, three of which won “Best of Show” and first and second place in the Baytown Art League 2011 Spring show. As a devoted wife and mother of three grown children and a former MWAC (mom with a camera), Aileen is keenly aware of the role educaMon plays in developing the technical skills necessary to provide quality imagery and meaningful portraiture. It is her firm belief that her legacy will be the portraits she is honored to create for her client's lasMng memories. 12 PAGE !
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“Seeing the Light”
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In the Digital Age
Marshall’s passion is lighMng. He emphasizes that lighMng, mixed with shadows and highlights will accentuate the face by using lighMng applicaMons that include addiMve, subtracMve and reflecMve lighMng techniques. Metering the lights using the addiMve method will give you the best lighMng raMo combinaMon. He also demonstrates High and Low Key lighMng. 3:1 raMo, 4:1 raMo, and 8:1 lighMng raMo are all factors in creaMng dramaMc lighMng. In addiMon, uMlizing loop lighMng, narrow/short and broad lighMng to shape the subject’s face. These types of lighMng techniques add an element of dimension to your portrait. You can master the light, but first you must learn to see the light. There are three Curley Marshall, CPP main keys to understanding lighMng. They are light placement, the direcMon of light, and the quality of that light. When you understand how to control your lights, you will get the desired effect. Learning to see the light will take your photography to the next level. * Marshall is a premier photographer in the Houston area specializing in weddings, seniors, execuMve, and fashion photography * An award winning photographer with 23 years of photo-‐ graphic experience * Former President of the 2012 fiscal year for the Profes-‐ sional Photographer’s Guild of Houston * Photographic (CPP) CerMfied Professional Photographer from (PPA) Professional Photographers of America * Awarded “Best Portrait of a Bride” 2011-‐2012 by PPGH *Photography/Photoshop Instructor at San Jacinto College located in Houston, TX. *Member of Professional Photographers of America, Pro-‐ fessional Photographers of Texas and Professional Photog-‐ rapher’s Guild of Houston His Motto “We Have Your Image In Mind” “When you learn to see the light, you can master it.”
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In 2004, Karen attended the Texas School of Photography for the first time and studied under Darton Drake. She was so inspired by his expressive work, that she quit her day job to become a full time photographer. She is now specializing in photographing babies and children. Karen began entering print pher of the year in 2010, 2011 and competition several years ago and 2012. In 2011, her first year to was PPGH Children's' Photogracompete at the International level, two of her images received merits. In 2012, she received three PPA merits, two of those images were selected for the Showcase Book. In 2012, all four of her images merited in SWPPA's Image Competition. She was one of only seven photographers from Texas who went 4 for 4 last year. Karen has a home based studio in Cypress and prides herself on the fact that Natural Images has never
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been "in the red." To accomplish this goal and to set herself apart from other photographers, she thinks outside the box in all facets of her business, from marketing to props to packaging. She strives to bond with her clients by providing a wonderful experience during their sessions. Her goal is to create artistic images that will become treasured, family heirlooms. Attend her Mini Workshop to find out her secrets to success on a shoestring budget.
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The Business & Art of Pet Photography"
Looking to expand into pet portraits? Come learn how to tackle the business end of that venture as well as how to develop your own personal style when photographing pets. Kim will discuss everything you need to know: lighMng setups, Mps/tricks for photographing pets, creaMng a sustainable brand and markeMng campaign, pricing for profit, and sales techniques to help you sell your work.
Kim Hartz,CPP
Professional Photographer, and producing award Kim Ha!z has always winning images. viewed life differently, thanks to The images Hartz takes for her a camera given to her as a child. clients capture the unique essence of each subject, Over the years she has honed producing a true work of art that her art, specializing in pet and is both Mmeless and precious. infant photography, gaining The connecMon between pet recogniMon within the parent and pet is photography industry, earning especially poignant, and the disMncMon of CerMfied one of her favorite subjects. Most recently, Hartz’s photographs were accepted into the General and Loan CollecMon of Professional Photographers of America’s (PPA) 2012 InternaMonal Photographic CompeMMon. Her three photos Mtled “I Need My Space”, “What Do you Mean Dog?” and “Rocco”
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were among the pictures chosen to be on display alongside other photographic works from PPA’s photographic compeMMon and traveling and special invitaMonal displays.
PACKAGING YOUR PERSONALITY
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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel
“Packaging is not something that exists only in boxes, tissue paper and bags. It is in how we package our words, ourselves, our studios and basically how we package our lives. Cindy Crofford
Let’s unwrap a few ideas on how pack-‐ Cindy Crofford aging affects our photography and the look that our businesses have in our com-‐ munities. Bring your packaging and any materials that you use to make y o u r b u s i n e s s “ y o u ” a n d l e t ’ s share ideas. I have a few.
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PHOTOGRAPHING CHILDREN IN THE STUDIO AND ON LOCATION
Edward “Buz” Marvins
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Buz will speak on lighMng and posing, clothing, con-‐ sultaMon, and how he works alone on the job.
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PPGH MEMBERSHIP GROWING INCREASED MEMBERSHIP: I am so pleased to announce that membership for PPGH has grown by 8% since 2012! Also, our aVendance has more than doubled at the monthly meeMngs from an average of about 24 people per meeMng in 2012 to an average of 49 in 2013. I want to thank our members for bringing their friends to the guild meeMngs and encouraging them to join. We had a total of 12 guests aVend the March meeMng and had two new members join this month. I have asked new members to give us a short write-‐up about themselves to help you get to know them beVer. By: Karen Butts, Membership Director
FELLOWSHIP POINTS: Members, have you downloaded the PDF file used for tracking your Fellowship Points yet? It will be much easier to keep track if you document as the year progresses. Consider becoming a com-‐ miVee member, which is one good way of accumulaMng Fellowship points. MEMBERSHIP COMMITTEE: There are two new members on the Fellowship CommiVee, Kim Smith and Kathy Kinser! They were a great help with check-‐in at the March meeMng. Welcome aboard, Kathy and Kim!
PPGH FELLOWSHIP PROGRAM IS IN FULL SWING The PPGH Fellowship program is designed to give members recognition for: · Service and involvement in PPGH · Participation in local Print Competition · Involvement at the State and National level Your involvement as a guild member is vital to the success of the guild. It's never too late to get involved and start earning and documenting your Fellowship points. Start working towards this goal by going to the PPGH website and filling out the Fellowship Form and turn them in by the November 2013 general meeting.When you have
achieved your Fellowship Degree (first 50 points), you will receive a silver plated medallion on a solid red ribbon. Fellowship Degree, Phase Two, requires an additional 50 points earned, with ten of those points coming from Print Competition. You will receive a gold plated medallion on a red and black striped ribbon for this achievement. An Honorary Fellowship Degree will be awarded to those individuals whose dedication reaches far beyond the bounds of PPGH.
QUESTIONS ABOUT PROPER ATTIRE Some members and guests have ask about proper attire for general PPGH meeting. For the general meeting Business to Business Casual, Mini-Programs Business Casual to Casual. Depending on the theme of the PPGH Gala that attire is announced in October.
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March’s Ima) Contest
Fir& Place - Aileen Har(ng, CPP
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March’s Ima) Contest !
Second Place Tie- Sherry Piche, CPP
Silenced by * Fog
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March’s Ima) Contest !
Second Place Tie - Aileen Har(ng, CPP
25 PAGE ! Who’s "at?
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March’s Ima) Contest
"ird Place Tie- Kim Ha!z, CPP
Lightweight
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March’s Ima) Contest
"ird Place Tie- Kim Ha!z, CPP
Packing for * 2
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Honeymoom
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TAX TIME TIPS separaMng your personal expenses from your business expenses at all Mmes. How? Create a different checkbook account and use it accordingly. Do not mix your personal expenses with your business expenses. Another standard is to have a good bookkeeping system to track your business acMviMes; your income and expenses. There are just a few certain things in life; death and taxes. The taxman is always looking for what righvully belongs to Uncle Sam.
Doing this will facilitate your tax preparaMon for Uncle Sam and hopefully save Mme, money
Bible" It is not surprising that my next advice to you is to get a tax preparer that you feel comfortable with and that can help you in case of a problem with Uncle Sam. Do not pick an office that it is open only for tax season. The best opMon is to use a reputable CPA to prepare your income taxes. Prices vary depending on the complexity of your return.
Make sure you spend some Mme explaining your We as photographers need to business make sure this part of our model to the business is taken care of because tax preparer if not careful, bad preparaMon in so (S)He can this area can cost a lot of Mme, understand money and frustraMon with the your taxman. We need to approach business and our tax preparaMon just like a prepare your photo shoot; preparaMon and taxes as execuMon are paramount. and frustraMon in case you get efficiently a s p ossible. If you find audited. a CPA with experience with We need to keep some standards in mind and good Did you know that the tax code photographers, more power to you. bookkeeping to facilitate is one million pages!! informaMon for our tax preparer Income and Expenses and avoid problems in the U.S. RepresentaMve John future. HosteVler (R-‐IN) said It is not advisable to give your Although photography is a "The Internal Revenue Code and tax preparer a pile of receipts with your checkbook. If you do passion for most of us, it is also a regula1ons add up to one this now, please stop! You are business and there are some million words and is nearly only cheaMng yourself. Keeping a standards to follow such as seven 1mes the length of the good record of what comes in
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Vargas Con*nued
and out in your business is essenMal to know if your need to go into a different profession to feed your family. Keeping track of your income and expenses on a regular basis allows us to see the progress of our business and let us make more educated decision when we need to do a heavy investment in our next photo piece gear. There are several ways to do this, the most common and Mme saving way is using computer programs such Quickbooks, or similar to monitor every monetary transacMon that occurs in your business. Even having a general ledger journal and wriMng your own transacMons could be the difference between keeping in your business open and closing it.
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Deprecia1ng Your Equipment
validity of such expenses. Make sure you also talk to you DepreciaMng equipment is based tax preparer about your local on tables issued by the IRS and it and state taxes. is beVer to leave this parMcular task to people who do this as a Our tax code is very complex and profession such as your CPA or full of misinterpretaMons. Please tax preparer. These tables are leave these issues to people who based on your accounMng do this for a living and keep method and life expectancy of focus on the things that maVer your equipment. the most to you: make your business grow. Always keep track of your gear, serial number, etc. and make Cesar Vargas has a BBA, sure you qualify it as directed by MIS,MBA and CPP. He can be your CPA. contacted at: fineartphotos4u@yahoo.com Other acMviMes such as office space, travel expenses, 401(k), payroll, and subcontractors are as well important and should be delegated to your tax preparer and have them determine the
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APRIL 1, 2013
MEET OUR NEW MEMBERS
Christie McGrath
Chris&e McGrath I was born in San Antonio, but moved away at an early age only to return in 2001 azer compleMng seven years serving in the Air Force. An engineer by trade, the camera allowed me to explore my creaMve side and I began my photography business in 2007. I had a home studio for a while, but as equipment and props begin overtaking the house, I decide to move to a small retail space in the Light-‐ house District in Kemah , TX. In the studio, I mostly photograph families and children but I also do a bit of volume school and sports. I have two boys, age seven and nine, a wonderful husband, a pair of chocolate labs and two, orange kiVens, the newest addiMons to our family.
John Kincaid I have been behind a camera for 30 years, starMng as Editor-‐in-‐Chief of both my high school newspaper and yearbook. Now, I am a portrait crazsman and shoot weddings, fami-‐ lies, seniors and babies. I also shoot land-‐ scapes and architecture for fun. Though I am not naMve to Texas, I reMred from the Air Force in 2008, from San Antonio, and moved to Houston to start my career as a Human Re-‐ sources professional in the Oil/Gas industry. I hold a Bachelor's of Science in Human Re-‐ source Management (Summa Cum Laude) from Park University and two Associate of Applied Science degrees from the Community College John Kincaid of the Air Force. I also hold my Senior Professional in Human Resources (SPHR) cerMficaMon. I am divorced and have no children. I enjoy travel, golf, cooking and sky-‐diving. I have been an avid hobbyist all those years but in 2009, I decided to get serious. In 2012, I declared my candidacy for my CPP cerMficaMon, passed the wriVen test and lez HR in 2012 to begin my professional photography career. I consider Michele Neal Celen-‐ tano as my mentor. She is the photographer who helped me realize I need to take my craz seriously and has been a driving force behind my work. I also follow Sue Bryce closely and several local profes-‐ sionals including RusMe Salazar.
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Carver Shivers, CR., PPGH Fellow, Past President !
Carver: Well I think it was my style of portraiture that brought me a lot of business. I had gained a disMnguished reputa-‐ Mon for providing a fine art style of Portraiture. VF: What separates you from Sears or Target type portraits business ?
APRIL 1, 2013 Rembrandt, Sargent, Bougereau, and De laszlo. With regard to our weddings, we had a team of 4 great pho-‐ tographers and lighMng creators that would work one wedding together; which allowed us to go way beyond the standard cover-‐ ages that were given and create
VF: What made you choose pho-‐ tography? Carver: I have always loved the visual arts. I started painMng at an early age and naturally moved into photography in my teen years. I was always curious, so I decided to go to a PPA con-‐ venMon in 1990 as part of my invesMgaMon into whether I should do this or not. I was just fascinated with the beauMful im-‐ ages that I had seen, and that moMvated me to try my hand as a professional photographer. VF: How much experience have you had in this industry ? Carver: I have been a profes-‐ sional photographer since 1991. VF: What is your specialty ? Carver: My specialty is in por-‐ traiture, but I also did weddings. Previously I concentrated on Portrait photography. Now I Carver: A very important ques-‐ have moved into a new disci-‐ Mon. What's separated me from pline, the art of Portrait Oil so many other businesses PainMngs. was my aVenMon to detail, my use of lighMng, and basing my VF: What is unique about you portraits upon the classical por-‐ and your business ? traits of master painters, such as 34 PAGE !
some very wonderful images. We were so fortunate, most of our clients would not allow any of the guests to photograph while we were working. You want to separate yourself from the crowd if you want to be successful. That is most impor-‐
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tant if you want to be taken se-‐ riously ... I also think that if a person wants to make a career in photography, that person must really understand the busi-‐ ness side of photography. Treat it like a real business, as if it was your only income. That your lively hood depended on it, not like a hobby. If you treat it as a hobby, don't pursue it as a busi-‐ ness. Don't be afraid to charge for your experMse, your educa-‐ Mon, or your creaMvity. Don't be afraid to say "No" to potenMal clients that give you an uneasy feeling. NegoMate with confi-‐ dence in yourself. NegoMate from the high ground. Read " the Art of War" by Sun Tzu. So many people go into this business without any kind of plan for their business. Like the saying goes "those who fail to plan, plan to fail" I always tell budding photographers; find YOUR voice, really work and tweak that voice, and then sing your own tune...
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CPP Testing Information
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CERTIFICATION PAYS
The power of certification is universal. Many industries have certified experts who are often looked upon as better or more reliable...and photography is no different. It pays to be an expert. It pays to be certified.
Mark A. Campbell, M.Photog.Cr.,CPP, API
HOW DO I BECOME CERTIFIED?
1
Register your candidacy at www.certifiedphotographer.com.
2
Pass the comprehensive Certification Exam.
3
Pass the Image Submission Review.
WHAT IS A CERTIFIED PROFESSIONAL PHOTOGRAPHER? As the leading certifying agency for imaging professionals, the Professional Photographic Certification Commission is recognized throughout the industry. This commission outlines and enforces the stringent requirements that Certified Professional Photographers must complete and maintain, proving technical competency in professional photography. WHY BE CERTIFIED? Being a successful professional photographer takes more than a camera. A Certified Professional Photographer (CPP) designation will help you: © i~ ~{ z w z { w y { ~w ~w { ~{ {z}{ and the talent to back up your business. © b{ y { {w x { w z ~w {z}{ w z w { cutting edge…before they meet you. © [w { }{B { y { B w z ® { { | x { D ARE YOU READY TO JOIN THE RANKS OF THE CERTIFIED EXPERTS? For more information, go to www.certifiedphotographer.com or call 888.772.2780
Professional Photographic Certification Commisision Our mission: To acknowledge and validate a consistent standard by which professional photographers can achieve and maintain a recognizable mark of excellence.
The CPP cerMficaMon test will be given on May 6th, 2013 at 11:00 am. Chris Walter Photography 5910 FM 1960 East Humble, TX 77346 281-‐852-‐7787 36 PAGE !
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Join a PPGH Committee Today Call one of the Chairmen and Volunteer
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Nomina1ng Commi@ee Tom Hathcock, Chair Kim Hartz Laura Popiel Rhonda Floyd Kevin Falcon Cindy Crofford -‐ alternate Ethics Commi@ee Belinda Higgins Sunny Arrant Cindy Crofford Kim Smith Audit Commi@ee Vickie Longoria, Chair Cesar Vargas Sheila Richards Web Commi@ee Kevin Falcon, Chair Marvin Labohm Image Compe11on Kim Hartz, Chair
Telephone Commi@ee Teri WhiVaker, Chair Aileen Harding, CPP Jennifer Heylmun Sheila Richards Tabitha Spence Amanda Beard Librarian Curley Marshall, Chair Mentor Program Francie Baltazar Stonestreet , Chair PPGH Photographer Orpha Labohm Viewfinder Commi@ee Kim Christensen, Editor Rhonda Floyd Kevin Falcon Tom Hathcock Karen BuVs Greta Jacobs Mee, CPP
We need you on a commi7ee - It is your PPGH! Get more involved with the guild and consider joining a committee today. Volunteer, get to know your fellow guild members, and help improve the events offered to you, a member of PPGH. Sign up today get involved with your guild!
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Procedures and Controls Teri WhiVaker, Chair Kelly Willis Melissa Dobbs ByLaws Commi@ee Alvin Gee, Chair Kelly Willis Tom Hathcock Mini-‐Program Aileen Harding, Chair Lori Bailey Tom Hathcock Membership Commi@ee Karen BuVs, Chair Kevin Falcon Shelia Richards Tom Hathcock Kathleen Kinser Kim Smith
LOOKING FORWARD
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April 7th, PPGH Mini-‐Workship
Sept. 17, PPGH Annual Business MeeMng
“LighMng Program-‐Part 1” with Aileen Harding, CPP
Sept. 26th PPGH Mini-‐Workshop
April 16th, PPGH General MeeMng
“The Business and Art of Pet Photography”
“The Lightroom Dude”
with Kim Hartz
April 28-‐May 3. Texas School, Arlington
October 15th, CPP exam PPGH General MeeMng
May 6th CPP tesMng for PPGH
October 24th, PPGH Mini-‐Workshop
May 9th PPGH Mini-‐Workshop -‐
“Packaging Your Personality”
“An Evening with the Judges”
with Cindy Crofford, CPP
May 21, PPGH General MeeMng
Nov. 14th PPGH Mini-‐Workshop
June 18, PPGH General MeeMng
“Children-‐From Consult to Finished Prints”
June 23rd PPGH Mini-‐Workshop
with Buz Marvins, M.Photo,.CR.
“LighMng -‐Part 2”
Nov. 19th, PPGH General MeeMng
June 29-‐13 TPPA Summer RoundUp, Kerrville
Fellowship Points due at this meeMng date
July 16, PPGH General MeeMng
December, TBA PPGH Gala
July 21st PPGH Mini-‐Workshop “Fine Art on a Shoe String: with Karen BuVs
Monthly meeMng 3rd Tuesday of each month
July, NominaMon CommiVee Meets
Mini-‐Workshops 4th Thursday of each month
August 20, PPGH General MeeMng
(subject to change)
August 25th PPGH Mini-‐Workshop
The Viewfinder NewsleVer deadline date 25th of
“Off Camera Flash” with Melanie Hall
each month.
PLAN FOR IT NOW
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IMAGING USA Don’t Miss It! January 12-14, 2014 Phoenix, AZ
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Vendor Ad Rates Viewfinder is published 12 times a year. Members-12-Issues per year 3 Month 6 months ¼ page ad $150. $125 ½ page ad $185 $155 Full page ad $250 $225
1 year $100 $125 $150
*Member ad prices include a one-year PPGH membership. *Members may change your ad once per month *A 6’ table can be provided to show your products at PPGH general meetings. Non-Members-12 Issues 3 months ¼ page ad $175 ½ page ad $210 Full page ad $280
per year 6 months* $140 $175 $255
1 Year* $115 $140 $170
* Includes 3 ad changes(if desired). Sponsor a speaker for PPGH monthly meeting * Receive 3 months of complementary advertising
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Donate items for the end of the year gala *Receive 1 month of complementary Advertising
Lori Bailey, Visible Soul Photography !
VF: What made you choose photography? I don’t remember actually making a conscious decision. I’ve had a camera in my hands on and off since the early 80’s and always loved documenMng life. The rest is a typical MWAC story. My hairdresser saw some images I shared on Facebook and was sweet enough (or crazy) to ask me to trade pictures for services. Ge{ng paid to do something I loved so much seemed insane, but from that moment on I’ve been on a quest to learn and grow every day. VF: How much experience have you had in this industry?
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I officially hung up my shingle nearly 4 years ago. It was much too soon. I needed to spend more Mme for-‐ mulaMng a business plan. There’s a sMgma about learning from the ‘good old boys’ because their shooMng style can be vastly dif-‐ ferent from your own. I should have changed my thought process. What I’ve discovered is I should have spent more Mme studying the business models of those who have maintained a profitable busi-‐ ness through seasons of eco-‐ nomic condiMons.
Lo+ Bailey
VF: What is your specialty? Teens, Teens, TEENS! They speak fluent sarcasm and that is my love language. I believe each one of them is unique and amazing; some-‐ Mmes they just need a liVle help seeing what I see. VF: What is unique about you and your business? The only thing unique about me is my toes…they resemble Fred Flintstone’s. Ha! Honestly, I’m not sure anything I do is parMcularly unique. I focus all of my en-‐ ergy on building trust with my teens. We text and communicate via social me-‐ dia. By the Mme they step in front of my camera, they
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know I’m going to capture them in the best possible way. It’s just the way I’m wired. VF: What separates you from Sears or Target type portraits business? Good gracious, I hope EVERY-‐ THING I do is different from those box studios! Honestly,
the depth of the relaMonship I have with each of my clients sets me from them any day of the week.
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VF: What is your current edu-‐ caMonal level? Where did you aVend High School, VocaMonal School, College, Graduate School? I went to high school in a liVle town called Crosby, Texas. I hated it growing up, but as an adult (and parent) I miss the days of knowing every person
in town. I aVended the local junior college planning to ma-‐ jor in criminal jusMce. Once I was accepted into the police academy I gave up working toward a degree. Dumb move,
but I’ve never been known to be the most paMent person. VF: What do you like about your photography career the most? Without a doubt, I love know-‐ ing that even azer the session has ended, I have made a new friend.
VF: What do you like about it the least? I guess how consumed I can be with my work. I thought
Lori Bailey continue
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mov-‐ ing into a retail space would help me create boundari-‐ es…but my brain never stops and I’m never fully unplugged. I guess falling asleep with my
My greatest saMsfac-‐ Mon comes from when a mom takes me aside and tells me how much she ap-‐ preci-‐ ates how special I’ve made their teen feel. We can tell our kids how great we think they are, but it ozen takes the opinion of an outsider to get them to believe it. VF: Would you en-‐ courage someone to pursue pho-‐ tography career?
phone in my hand gives you the clearest visual of how I op-‐ erate. 42 PAGE !
Sure, but only azer I’ve preached to them the importance of not only seeking educaMon, but also making sure it comes
APRIL 1, 2013 from the right sources. There is an abundance of people in the business of teaching but not necessarily in the business of photography. When you’re new, it can be tough to know the difference. Spend the Mme learning the fundamentals of the business aspect from local Guilds or PPA sponsored events. You have a lifeMme to grow and perfect your craz,
but you’ll be a starving arMst without a solid foundaMon to build upon.
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Members’ Image Gallery
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45 PAGE ! Room to grow
by:Rhonda Floyd
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47 PAGE ! Oak Alley
by:Kelly Will-
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Fir& Snow
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Kim Ha!z, CPP
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Pier of Dreams
El-a Picke.
PPGH Student Member
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