LISTING GUIDE
Your Guide To Sold
TOP 1% IN KELLER WILLIAMS NORTH AMERICA #1 REAL ESTATE TEAM AT LAKE OCONEE
marketing S T R A T E G Y LOCAL. PROVEN. EXPERTS
www.lakeoconerealty 706-890-5449
THE
professional D I F F E R E N C E
Our approach involves more than just listing your property on the MLS and placing a lockbox; we understand that it takes more to get the job done. We launch an extensive marketing campaign for each of our listings that goes above the competition. We have developed proprietarty business systems which we implement to ensure professionalism, consistency and RESULTS! Professional Photography Featured/Enhanced Website Listings Utilize 3 Listing Services Luxury Print Advertising Board Open House Direct Mail Mass Emails To Our Database Of Buyers (over 10,000 and growing everyday) Social Media Posting High End, Perfectly Placed Signage Local and Long Distance Networking & So Much More!
BEFORE LISTING
before L I S T I N G
STRATEGIC POSITIONING IN PRICING We will compile a detailed Comparative Market Analysis Report (CMA) to help us properly price your home. This report will contain both active and sold properties. Active Properties are the direct competition in the market place while Sold Properties indicate current market values and conditions. There are several data points of these properties that we will take into consideration including but not limited to: location, view, age, DOM, membership, etc. A home priced correctly will attract more buyers than an over priced home. HOME STAGING CONSULTATION To ensure the “wow factor,” our team will provide advice or recommend a professional stager to prepare your home for sale. VENDOR/CONTRACTOR MANAGEMENT Need to get your home ready to sell but don’t know who to call or what to do? No problem, we have all the contacts and a portion of our team is dedicated to managing all of this for you. PROFESSIONAL PHOTOGRAPHY We create the ultimate online buyer experience with our crystal clear photography. We use experienced and proven photographers who specialize in real estate photography which in turn will showcase your property at its peak potential. We also take it to the sky to provide breathtaking aerial shots of your property. VIDEOGRAPHY Your home will have a custom professional video provided that will highlight the best features of your property. Allowing potential buyers to up close and personally view your property in a way that is not provided to them by photography alone. ADVERTISING We have a multitude of advertising avenues that your property will be featured in including local area real estate magazines, social media pages, multiple listing services, popular real estate websites, our email database that is constantly growing, and much more to make sure your property is visible to an abundance of potential buyers. SEO We go to great lengths to Search Engine Optimize (SEO) our site so that we are positioned as a top result with all the major search engines.
www.lakeoconee.realty
706-430-3073 | 706-890-5449
what you canD O
BEFORE LISTING
WAYS TO IMPROVE SHOWINGS CURB APPEAL Curb appeal creates a powerful first impression to potential buyers who are as interested in the exterior as they are in the interior. Investing in professional landscaping, maintaining the exterior, and paying attention to small details such as light fixtures, door hardware, and cleanliness of windows can make your home more desirable, creating an inviting environment that increases your chances of attracting interested buyers. DECLUTTER YOUR SPACE One of the most important things you can do to improve your homes visual appeal is to declutter, creating a spacious and organized look. LIGHTING You can use different types of lighting to create a warm and inviting atmosphere. A mixture of lighting types, lamps, etc. can create different moods for different areas of the home. ADD SOME GREENERY Plants help create a natural and calming environment and are very attractive to buyers. Make sure they look healthy and alive. PLAY WITH COLOR Using a color scheme that complements decor or furniture can significantly help the look of your home. Also, the use of accent walls or splashes of bold colors can add some extra pop.
when we L I S T
BW E FHOERNE W L IE S L T II S NTG
EXPANSIVE INTERNET EXPOSURE We will market your home on over 500 websites and blogs to reach local, national, and international buyers. YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. Ours are designed and perfectly placed to catch the eye. SUPRA KEY LOCK BOX Your property’s security is a top priority. The lockbox records information on everyone who accesses your home, restricting access to your home to licensed professionals. KEY HOME SEARCH SITES 97% of home buyers use the Internet to search for homes, so we will list your home on popular search sites like Zillow, Trulia, and Realtor.com. We pay for prominent positioning on the top real estate websites to ensure maximum exposure. EMAIL MARKETING We market to and communicate regularly with qualified buyers in our database AGENT MARKETING We market heavily to agents as 93% of residential sales involve REALTORS®. THE VINING GROUP BUYER'S GUIDE We publish our own Buyer's Guide which gives us a larger professional platform to showcase all of our lisitngs. This magazine is prominently displayed in Publix, and several other Lake Oconee Area high traffic areas.
ROBUST DATABASE The Vining Group has a database of 10K+ contacts with more than 100 registered leads/mo. Our agents are expected to work these buyers and are held accountable weekly for following up with them. KELLER WILLIAMS LUXURY We are qualified and participate in the Keller Williams Luxury Division providing your property with exclusive addition resources and exposure that is only provided to select properties that meet the requirements. MULTIPLE LISTING SERVICES We pay for memberships for local and statewide Multiple Listing Services such as Paragon, GAMLS, Navica, and KWLS, to ensure your listing has the broadest exposure SOCIAL MEDIA Your property will be featured multiple times on our social media platforms: Instagram and Facebook. PROFESSIONAL PERSONAL WEBSITE Our website is professionally designed to be search friendly and mobile ready for the user. Buyers will easily be able to find our listings. AND SO MUCH MORE...
LOCAL. PROVEN. EXPERTS
OUR MISSION STATEMENT The Vining Group’s Mission is to bring unsurpassed value to our clients in helping them reach their real estate goals while serving and giving back to the community we love.
OUR PROMISE & WHITE GLOVE SERVICE Our promise to you is to work diligently, effectively and proactively throughout the entire real estate transaction, in doing so we hope to earn your business for life.
WE PROMISE: To work as a TEAM to ensure a smooth transaction and deliver a 5 star experience every time by keeping you at the center of communication. To be solutions based, proactively solve problems and exceed expectations by limiting surprises. To operate with honesty, integrity, and represent you at the highest level. www.lakeoconee.realty 706-430-3073 | 706-890-5449
hear from our C L I E N T S HEAR FROM our clients
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