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L O C A L R E A L E S TAT E M A G A Z I N E Compliments of The Vining Group at KW Lake Oconee
t a e Liv the ! e k La
M E E T T H E SA L E S T E A M Jonathan and Alyce have been selling real estate on Lake Oconee since 2003. As market leaders, they have organically grown a strong team of experts who provide the highest level of service to their Clients. Jonathan has nearly 30 years of sales experience, as well as extensive knowledge in construction and land development. A luxury property expert and licensed Broker, he earned his B.S. in Urban Development from GSU. He currently serves as President-Elect of the LCBR Executive Board and will become President for the 2nd time. He chaired the MLS Committee for several years, as well as currently serving on the Greene Co. Planning and Zoning Board and as Chair of the Planning and Zoning for Citizens Involvement Committee. Alyce is a native of the Lake Oconee area-- a rare find these days! Prior to real
Jonathan & Alyce Vining
estate, Alyce worked in the dynamic software industry as Project Manager on various pharmaceutical account teams. Alyce specializes in lakefront and golf course property. She received her B.S. in Consumer Sciences from UGA and is also a registered GA Real Estate Appraiser. She gives back to her community by volunteering on the LCBR MLS Board for several years (Chair) and by raising money for local schools and local charities. Their son is a Senior at Lake Oconee Academy, where Alyce served as Parents’ Association President, as well as other committees.
Adam Caldwell
Carol Heppner
Steve Hepler
Buyer Specialist
Buyer Specialist
Buyer Specialist
Adam Caldwell, Buyer Specialist, joined the Vining Group from the fast-paced Atlanta real estate market. He is a graduate of Georgia State University where he also played baseball. Post college, he spent several years as a sales representative with State Farm, which led him into real estate. His commitment to our Clients and overall knowledge of the lake area is a win-win for the team and our Clients.
Carol Heppner, Buyer Specialist, has a B.A. from Davidson College and spent over 30 years in technology sales management for Nortel and Siemens. Carol and her husband, Kevin, moved to Reynolds Lake Oconee in 2011. Carol’s area knowledge and patient demeanor make her the consummate Buyer’s Agent. Their daughter is a junior at Lake Oconee Academy, where Carol was an assistant girls’ basketball coach.
Steve Hepler, Buyer Specialist, spent over 35 years in sales, marketing and management in the consumer-packaged industry with worldwide corporations, including Gillette. He and his wife, Hollie, relocated to Reynolds Lake Oconee from Atlanta to immerse themselves into our wonderful community. Steve is passionate about people, real estate, and bringing these two together.
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LAKE ACCESS
1361 SAILVIEW DRIVE
6.78 +/- acre estate tract in a private, gated community. Bring your dream home plan!
$79,900
$749,900
PHELPS LANDING
$175,000
SALEM PLANTATION
1201 COSBY CIRCLE
Spectacular lakefront building site, incredible main lake views, cul-de-sac setting.
$550,000
$19,000
LAKE SINCLAIR
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Wooded homesite in desirable Riverbend, mature trees, quiet cove, accommodates almost any plan.
Lot 1 Ellman Dr. Sebastian Cove
1.1 acres - Lake access with boat ramp, community clubhouse, and tennis courts
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LAKEFRONT HOMESITE
127 OKONI WAY
Like new lake access home in Cuscowilla close to docks. High-end finishes
1240 SWORDS RD
1.17 Acres - Main lake views with deep waters overlooking the natural forest.
$209,000
REYNOLDS/CHEROKEE PT
1050 EAGLE BLUFF COURT
Have It All! 5/4 Home with Resort Style Pool, Lake Views and Assigned Boat Slip
$1,050,000
TWIN BRIDGES PARCELS Waterfront estate lots 5-7 acres, privacy & hardwoods
$79,000
ARROWHEAD LANDING
375 ARROWHEAD TRAIL
Newly Renovated/Turn Key, Huge Lake Views and Deep Water
$585,000
Data provided by LCBR MLS. Information deemed reliable, but not warranted.
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HOW DO YOU KNOW YOU’RE WORKING WITH THE BEST?
L A K E O C O N E E . R E A LT Y
LAKE OCONEE EXPERTS
WITH SO MANY CHOICES,
Ask a local... Since 2003, The Vining Group has been Lake Oconee’s most trusted name in real estate
HARBOR CLUB
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HARBOR CLUB
1100 OSPREY LANE
1051 SILVERTON DRIVE
On the #15 fairway, walkout basement, farmstyle accents, gorgeous views!
Unique opportunity! 3 bedrooms / 3 baths, upgrades galore, heavy trim, privacy, & more!
$589,000
$324,900
HARBOR CLUB
CUSCOWILLA
1070 TURNBERRY CIRCLE
109 WINGSPAN WAY
Lakefront homesite on a quiet street with little traffic. Ideal for almost any plan!
Eagle’s Rest Cottage 4/4, Lock and Leave Lake Lifestyle, High-end Finishes
$339,000
$516,000
PHOENIX CROSSING
$150,000
REYNOLDS LAKE OCONEE
1050 MONFORT COURT
Overlooking the National driving range, 1.56+/acres, accommodates almost any plan!
$60,000
CUSCOWILLA
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HARBOR CLUB
1631 SHADY OAK LANE
1 acre - Big main lake views with abundant space for gatherings & entertainment.
171 GARRETT DRIVE
1641 SqFt - Located in an active subdivision with community pool & pavilion; great for families!
1903 CLUB DRIVE
$189,000
Newly Remodeled 4/4 Golf Cottage within Walking Distance of Clubhouse and Amenities
$279,000
105 SAPELO POINTE
Spectacular lakefront lot, ultimate privacy, accommodates almost any plan!
$999,950
Data provided by LCBR MLS. Information deemed reliable, but not warranted.
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Hurry! Only a few left
Eagles Rest Cottages
CUSCOWILLA ON LAKE CONEE
Starting in the 500s • Farmhouse -Style • High-End Finishes • 2.5 Car Garage
THE POINT
• Lake Access via Common Docks
• Common Docking • Big Green Egg Grills • Stone Patios & Firepits • Expansive Views
Free Golf Membership for a limited time
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706-686-5033
CUSCOWILLA
LakeOconee.realty
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706-485-0088
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HARBOR CLUB
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THE VILLAGE at OSPREY POINTE Call TODAY to learn about presale opportunities and current available inventory! • Pricing from $425k to $500k • Single-story living • Farmhouse inspired • 2-car Garage • Common Open Space • Covered Porches & Patios • Golf course, ranch & basement parcels • Standing Inventory & Presales • Crawl & Basement; and/or golf course Lots
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LAKE O CON E E HOM ESITES LAKEFRONT
ON GOLF COURSE
(Under $150K)
(Under $150K)
1030 CHIPS PLACE Hidden Pointe • .88 Acres $140,000
• REYNOLDS LAKE OCONEE
• REYNOLDS LAKE OCONEE
1021 HATTIES VIEW 0.1 acres $130,000
1030 AKERS KNOLL 0.77 acres $89,000
1050 MONFORT COURT 1.56 acres $60,000
1050 PARROTTS COVE RD. 0.85 acres $79,000
1040 HATTIES VIEW 0.1 acres $25,000
1170 ROSE CREEK 0.68 acres $74,900
• CUSCOWILLA
1311 BENNETT SPRINGS DR. 0.81 acres $36,000
Tract A TWIN BRIDGES RD. 5.69Acres $89,900 466 TWIN BRIDGES ROAD 7.18 Acres $89,000
LAKE COMMUNITY (Under $100K)
Lot 206 WATERS EDGE DR. Waters Edge • 3.23 Acres $84,900
Lot 13 MCGILLIVARY LN 1.87 acres $109,000
(Under $100K)
• GREAT WATERS 109 HIGHGATE DRIVE 0.26 acres $24,900
1221 EMERALD SHORES DR. Emerald Shores • 3.0 Acres $25,000
108 ELIZAFIELD COURT 0.69 acres $19,900
Lot 33 LONG SHOALS AVE. Long Shoals Ldg • .7 Acres $18,000
706-686-5033
GOLF COMMUNITY
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LAKE OCONEE REGIONAL MARKET STATS • A Comparative Analysis of Jan.- Feb. 2020 vs. Jan.- Feb. 2021 •
This information was gathered from the LCBOR MLS on 3/18/2021 and is deemed reliable but not guaranteed
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Customer Testimonials Here’s what Clients are saying about working with the Vining Group! “Jonathan and his team are true professionals. They helped us suggest improvements to the property that were needed to maximize the price received. They helped us locate, hire, and manage the vendors to accomplish those improvements. They are always very responsive and attentive to our needs. I would highly recommend the Vining Group to anyone looking for a true real estate professional. Thanks team!” - Gene Thurston
“We would definitely recommend The Vining Group to anyone in the future if they ever consider buying. We were first time homebuyer, and they helped us through the process. It was a smooth process and anything we didn’t know, they did not hesitate and DID answer us. We would like to thank you, for your time and effort you spent with us and making our first home buy experience easy.” - yingxyooj85
“The Vining Group did a wonderful job for us! From the first meeting with Jonathan and Alyce to after the closing of the sale of our home, they were professional, knowledgeable, always responsive and went above and beyond to make sure everything ran smoothly. They had a great marketing program and we were updated constantly as to results. Robin and the other staff we dealt with were also great to work with. We would definitely use them again!” - Gina Jones
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“This is the second new home that I marketed through The Vining Group at K/W. I worked directly with Jonathan Vining on both transactions. Both properties sold and closed to two very satisfied customers both in their services and the satisfaction of the homes I built with total appreciation of the business fashion on K/W.” - Marlo Neuleib, Owner Builder
“Words cannot fully convey the appreciation I have for Alyce Vining who spearheaded the recent sale of my lakefront home. From our first encounter, she was no pressure, but very knowledgeable about the selling process, lake properties, and the market outlook. Her conversations/ texts with me throughout the process were always optimistic which made me feel any obstacle could be overcome. On numerous occasions, she went the extra mile. I have utilized realtors to buy and sell dozens of parcels of property, but she exponentially surpasses all of them with her professionalism and sincerity for the client’s best interests. She is the real deal, and I wholeheartedly recommend Alyce for your buying and selling endeavors!” - C Grubbs
“I have used The Vining Group to purchase two properties and selling one. He and his staff are very professional and hard working. Jonathan is very thoughtful and provided us with helpful recommendations which enabled us to sell our house for the price we were hoping for.” - Mark Duclos
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THE VINING GROUP SOLD!...
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Tips & Tactics for Succeeding in Second Home & Resort Markets From snow-covered mountains to lakefront resorts, several second home markets have recently experienced a surge in activity. To understand how to adapt and thrive in these luxury specializations, we chatted with three top-producing agents who have dedicated their business to selling postcard perfect properties in some of the nation’s most sought-after ZIP codes.
Increased Activity KW Luxury agents Jonathan and Alyce Vining have specialized in Lake Oconee – a midrange luxury market in a suburb of Atlanta, Georgia – since they began their real estate business 17 years ago. And halfway across the country, atop the picturesque Colorado mountains in Breckenridge, KW Luxury agent Jen Chambers has been selling multimillion-dollar second homes for 15 years. For both the Vinings and Chambers, their markets are experiencing significantly low inventory and increased sales volume. What is more, whereas clients would normally spend six months to more than a year planning the purchase of a luxury second home, with rapid closings and multiple offers on the table, clients are moving faster than ever. To accommodate this accelerated pace, these agents are leaning into their referral network and database, going back to basics, and entrenching themselves in the communities they sell and live in.
Deepen Your Referral Network No doubt a destination location one would never want to leave, Chambers says growing her local business required her to occasionally do just that. “With 40% of my business coming from feeder markets, I have been very strategic with my outreach and engagement with referral agents,” she says. “I began by visiting market centers beyond my area for Keller Williams training opportunities and attending Luxury Masterminds.” Both have yielded high returns for Chambers who continuously seeks opportunities to network. The next event she will be attending is KW Mega Camp, a virtual conference which will offer three powerful days of training, dedicated luxury breakouts, and unique ways to socialize and grow her network. In addition to building her database through referrals, Chambers gets to know her clients and caters to their communication preferences for maximum effectiveness. Using KW Command, Keller Williams’ end-to-end operational system, Chambers plugs in her contacts and sets up calls, texts, emails, and mailers to deliver at the frequency which she knows each person prefers. With SmartPlans, a workflow management tool within Command, you can automate everything from listing checklists to marketing touchpoints.
Lean Into Your Database and Get Back to Basics The Vinings found themselves abundant with business as an unexpected surge of people left crowded cities to retreat to their resort community to safely social distance. “After the first month of adjustments and moving to mostly virtual, we put our energy into letting our database know we are still here,” says Jonathan. The result equaled sweeping up more market share, as many agents had put their businesses on hold. One way they did this was by visiting a local restaurant each week for takeout and featuring them on social media. Beyond local business support, the Vinings continue to serve on local association boards, including the Greene County Planning and Zoning Committee, and the Planning and Zoning for Citizens Involvement Committee. “You have to know more about the town you are selling than your client does,” Jonathan says. “That’s what they rely on you for.” Even in the luxury market, buyers and sellers still expect the basics. Chambers stays focused on the real estate fundamentals and recommends others do the same: • Be a market expert. • Know the homes you are selling inside and out. • Conduct a stellar first interview to identify your clients’ needs and desires. • Be comfortable talking about financials. • Ask questions and never make assumptions.
Never Stop Learning To stay on top of trends, Chambers participates in as many Luxury Masterminds as she can and swaps ideas with other topproducing agents. Combined with KW MAPS Coaching, her mindset of lifelong learning has assisted her professional growth tremendously. The Vinings emphasize client education, especially as business has gone mostly virtual. With properties moving rapidly, leaving multiple offers on the table, the Vinings are ensuring their clients are completely educated on the market trends and property specifics from day one and ready to go.
Breaking Into the Market For agents looking to break into the second home market now, the Vinings and Chambers all agree; you need to know it and live it to sell it. “You’re going to have to know the market and be a part of it,” says Jonathan. The same is true for Chambers who is immersed in her community. “My next client might be on the ski lift right next to me,” she says. “You have to treat everyone like a luxury client because many are unassuming, especially in resort communities.” Keller Williams Luxury International is the exclusive home for well-qualified real estate consultants who excel at serving clients in the upper-tier home market.
LAKE OCONEE
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Your inspector for today... at your service for life. RAY B. GILBERT Cell: 706.474.2301 • Fax: 770.234.6072 rbghomeinspect@gmail.com
Customer service is a way of life. LUCAS DUKES, Loan Officer NMLS #1041771 1129 Lake Oconee Pkwy., Ste. 107 Eatonton, GA 31024 Office 678.635.8600 Cell 404.969.7441 Fax 888.446.8272 lucasdukesfairway.com lucasd@fairwaymc.com
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ATTORNEYS AT LAW: Jay Dell Ford Jones, IV David Zimmerman
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AREAS OF EXPERTISE: Real Estate Law Estate &Probate Law Corporate & Business Law Civil Litigation
Whether you need contracts drafted, close a real estate or business transaction, deal with the death of a loved one, have a lawsuit or case pending in a court of law, or just need legal advice, the attorneys at J.V. Dell, P.C. can offer you insight and direction, as well as, diligent and competent legal representation. 1040 Founders Row, Suite B Greensboro, GA 30642
706-453-4800 (Ph) 706-453-4488 (Fx)
www.JVDellLaw.com
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BEST WISHES TO THE CLASS OF 2021
Go forth and prosper! And, remember to call The Vining Group when you come home to purchase your golf or lake property.
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