CUSTOM MARKETING PLAN 1101 Lake Oconee Pkwy, Suite C Eatonton, GA 31024
CUSTOM MARKETING PLAN Compliments of:
JONATHAN & ALYCE VINING The Vining Group
LiveLakeOconee.com jonathanvining@gmail.com alycevining@gmail.com 706.816.1010 / 706.816.9441
CUSTOM MARKETING PLAN The Vining Group is Lake Oconee’s Premiere Luxury Real Estate Team, consists of professional, full-time Realtors and support staff dedicated to delivering the highest level of service available to our clients. As leaders in the Lake Oconee real estate market since 2003, The Vining Group rises above their competition with their knowledge, their experience and by actively adapting to our ever-changing real estate environment. Their happily returning and referring clients are a testament to their dedication and to the results they achieve. The Vining Group earned membership into KW Luxury Homes International, which is an elite group of real estate consultants who raise the bar in service for the upper-tier home market. As part of this exclusive group, they are granted access to a powerful international network and high-end marketing support to reach the affluent Buyer for your luxury home. This is yet another example of how The Vining Group takes the services they offer their clients to a level beyond the competition. Jonathan has been in professional sales for over 20 years and has a wealth of knowledge in construction and land development. He is highly experienced in the sale of luxury property and is a licensed Broker. He received his B.S. in Urban Development from GSU in 1997. Always active in our community, Jonathan served as the 2012 President of the Lake Country Board of Realtors and chaired and served on the MLS Committee Board for several years. Jonathan currently serves on the Greene County Planning and Zoning Committee, representing District 4, and serves as Chairman of Planning and Zoning for Citizens Involvement Committee (CIC). Alyce is a native of the Lake Oconee area. Prior to real estate, she worked in the dynamic software industry as Project Manager on various Pharmaceutical account teams, such as Wyeth and Roche. Her projects encompassed multi-million dollar purchasing contracts and managing international product distribution. She received her B.S. in Consumer Sciences from UGA in 1996. Alyce specialized in luxury lakefront and golf property sales and is a registered GA Real Estate Appraiser. She and Jonathan’s son is a student at Lake Oconee Academy, where Alyce served as the 2012 President of the Parents' Association, coached basketball and volunteers on several committees. Steve Hepler, Sales Associate, spent over 35 years in sales, marketing and management in the consumer-packaged industry with worldwide corporations, such as Gillette. He and his wife, Hollie (a 25+ year veteran of the pharmaceutical industry), relocated to Reynolds Lake Oconee from Atlanta to enjoy the lifestyle full-time and to immerse themselves into our wonderful community. Steve is passionate about people, real estate and bringing these two together.
Pamela Skinner, Marketing and Internet Coordinator, has nearly 6 years experience in the real estate industry. She is a 2007 graduate of GCSU, receiving her B.B.A. in Marketing and obtained her real estate license in the same year. Her education, experience and attention to detail are the ideal characteristics for her position in The Vining Group. Kim Miner is our Listing and Transaction Coordinator. Kim studied Business Administration at Georgia Piedmont Technical College. She earned her real estate license in 2005 and listed/sold as an independent agent for several years within Keller Williams. Kim is an essential member of our team and is focused on our providing superior service for our listings and managing contracts. When working with Sellers, The Vining Group devises a proven and aggressive plan to sell their Clients’ property, which includes education on current market conditions, appropriate pricing, heavy market exposure and networking through their ever-growing database of Buyers and Agents. They understand that yesterday’s approach to selling real estate has changed in today’s technology based environment and are always on the cutting edge. They maintain open and honest communication with their clients and provide reports to measure the success of their marketing dollars. When offers are presented, their expert negotiating skills put their clients’ interests forward and help them obtain top dollar for their property. They work closely with their clients to usher them through the due diligence process and to move to closing in the smoothest fashion possible. They offer a concierge level of service that goes beyond the competition and ensures their clients’ experience is second to none!
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Longtime Leaders in the Lake Oconee Market •
Past President of the Lake Country Board of Realtors •
7 Years on LCBR MLS Committee • •
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Associate Broker
Registered GA Appraiser
Lifetime Member of the LCBR Million Dollar Club •
Top Producing Team at Firm (Multiple Years) A few recent accolades:
2012 – Earning Membership Into The International Diamond Society 2013 – Voted Best In Real Estate By Lake Oconee Community 2014 – Recognized As Top Ranked KW Agents In The Southeast Region 2015 – Received Top 10 Shooting Star Award At The KW National Convention In Orlando
June 2015 – Ranked #1 Among All KW Teams In The Southeast Based On GCI February 2016 – Recipient of the Phoenix Award from the LCBR
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Why Keller Williams?
Keller Williams is #1 in North America GROWTH TRAJECTORY | Surpassing All Major Franchise Competitors
Keller Williams’ Business Model is designed for today’s real estate environment and, as such, attracts the top producing agents.
Locally, Keller Williams Realty Lake Oconee sells more real estate per agent than any other franchise.
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Why KW Luxury Homes International? KW Luxury Homes International is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market.
Our Mission Statement: To lead the luxury market through a network of agent consultants who have unsurpassed skills, education, values and technology.
The Institute for Luxury Home Marketing provides world class training for KW Luxury Homes International qualified agents.
Luxury Brand Partnerships:
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Why KW Luxury Homes International? WHAT WE OFFER: Knowledge Powerful curriculum through the Institute of Luxury Homes Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry.
Speed Our leading-edge technology solutions accelerate our efficiency and productivity.
Reliability Keller Williams Realty and Luxury Homes by Keller Williams was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the Client’s needs first.
Success Keller Williams Realty and Luxury Homes by Keller Williams have a long legacy of delivering unparalleled service to our Clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market.
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We Don’t Just List Your Property; We Market It We don’t simply post your property in the MLS and think that gets the job done. We launch an extensive marketing campaign for each of our listings that goes beyond our competition. We have developed proprietary business systems which we implement to ensure professionalism, consistency and RESULTS! Professional Photography Produce Video and Virtual Tours Featured/Enhanced Website Listings Utilize 4 Multiple Listing Services Luxury Print Advertising
Board Open House Direct Mail Mass Emails to our Database of Buyers Social Media Postings High End Signage Local and Long Distance Networking and MORE!
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4 Multiple Listing Systems We pay for membership to these MLSs to ensure your listing has the broadest exposure.
Exposure to 300 Lake Oconee Agents
Exposure to 36,000+ Agent Across Georgia
Exposure to 185+ Agents in the Lake Sinclair market
Exposure to 129,000+ Keller Williams Agents Worldwide
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Why Is Internet Marketing So Important? More than 92% of Homebuyers search real estate on the internet. • Does your property have the best presentation? • Does your property have the broadest exposure? • Are potential Buyers easily finding your property when they search?
You can be assured the answer to these questions will be “YES” when listed with The Vining Group
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Broadest Internet Exposure Our listing syndicate to over 500 websites
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Website Enhancement We pay for prominent positioning on the top real estate websites to promote your property and to ensure we rise to the top of searches for the best exposure.
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Our Mobile App Ensuring Buyers Find Your Property From Their Smart Phone
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LiveLakeOconee Buyer’s Guide Personal Print Publication
We publish our own Buyer’s Guide which showcases all of our listings. This booklet is direct mailed and prominently displayed in Publix and several other Lake Oconee Area high traffic retail stores, restaurants, marinas, banks, medical facilities and beyond.
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Video Virtual Tours and YouTube Channel We create a high-end virtual tour through Paradym for each of our listings. We post these on various places throughout the internet including on our YouTube.com channel which focuses on the Lake Oconee area. These tours can be shared on social media sites, sent to prospective buyers and forwarded to friends and family.
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Aerial Videography and Photography Our Listings Rise Above the Rest‌ We create the ultimate online Buyer experience with our cuttingedge videos which showcase your luxury property from the sky. Our aerial videography allows us to virtually place each and every potential Buyer on the property, which is a dramatic and definitive advantage for our Sellers.
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Social Media Social Networking Exposure We feature our listings on sites such as Facebook, Twitter, YouTube, Google+ and Pinterest An active Blog to engage online Buyers and enhance SEO Exposure to our huge network of fellow Realtors, prospective Buyers and local residents via Constant Contact email campaigns
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In Home Packets We will produce a High Quality Booklet made specifically for your home. This is a great take away for potential Buyers and will keep your property front of mind after view several homes. It offers a place for us to highlight the unique features of your home and will provide any information needed should they decide to write an offer after the showing.
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Direct Mail Post Card We will direct mail Just Listed postcards to your neighbors to let them know your property is for sale. Often, these cards are passed along to friends and family for more exposure.
We will also send out Just Sold cards following the sale of your property to let them know of our success.
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Beyond Marketing All real estate agents will claim they can sell your house...
We promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires:
Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science which is acquired through experience and education.
Time Selling a home involves hours of preparation, showings, phone calls and paperwork that you shouldn't have to worry about. We will take care of everything. Consider us your personal real estate concierge.
Resources Keeping your property in front of potential buyers requires an upfront financial investment to marketing 24 hours a day, 7 days a week. We are committed to making that investment.
82%
of home sales are the result of agent connections
Source: National Association of REALTORS 速
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Statistical Reporting Keeping You Informed One of the services that separates us from our competition is our ongoing communication and activity reports. We develop a true partnership with our clients. Part of this relationship is providing accurate information from which decisions can be made.
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Showing Feedback Keeping You Informed It is our goal to have as many potential Buyers view your home as possible. An important aspect of this process is receiving feedback from those showings. Honest comments and impressions from potential Buyers are valuable information to improve our presentation and to increase our odds for an offer. We will make every effort to provide feedback from each showing.
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Home Warranty Going Beyond
We offer each of our Seller Clients a Home Warranty during the time of listing. Seller’s coverage protects the home’s major systems and appliances and is complimentary during the listing period. Homes with a service agreement sell faster and closer to the asking price Sets the home apart in a competitive marketplace Helps eliminate post-closing disputes Request service 24 hours a day, 7 days a week
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Our Pricing Strategy It’s all about strategy. We will compile a detailed comparative analysis report (CMA) to help us properly price your home. This report will contain: Active Properties These are our direct competition in the market place. Sold Properties These properties indicate current market values and conditions. They will also likely be on an appraisal report, should your Buyer obtain a mortgage. There will be several data points of these properties that we’ll take into consideration, including Location, View, Age, DOM, Memberships, etc. Our experience shows that this pricing approach, matched with our extensive marketing plan, will draw Buyers to your home and position it as a highly appealing, highly competitive property in our market. Our goal is to be best in class and to stand above our competition. A home priced appropriately will attract more Buyers than an overpriced home. Today’s Buyers tend to be savvy and have more access to data than ever. They should also be receiving insight and advice from their Agent on value.
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The Power of Pricing If you want to compete, we have to be competitive. • • • • •
Most Buyers have a short attention span. Pricing your home right the first time is critical. Proper pricing will attract even savvy Buyers. An overpriced home will not sell, nor will it appraise. We want to generate offers before the market moves on to newer listings. • To get your home sold for the most money in the least time, we have to price it “in the market.”
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The Power of Pricing Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings. Pricing your home too high may make it necessary to drop the price below the market to complete with newer, better-priced listings that may come on the market.
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Preparing Your Home for Sale It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. In our experience, there are some simple ways to maximize your home's initial appeal. Exterior • Keep the grass freshly cut and yard/driveway clutter-free •Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch or pine straw around home and garden beds • Clean windows inside and out • Pressure Wash concrete drive/walkways and exterior • Add colorful seasonal flowers to beds or in pots • Ensure gutters and downspouts are debris free and firmly attached
Interior • Remove excessive furniture, wall hangings and accessories. Visually maximize space. • Shampoo carpets • Clean or paint walls and ceilings • Clean bathrooms thoroughly, especially toilets and showers • Clean and organize cabinets and closets • Repair all plumbing leaks and drips • Clean light fixtures and replace all blown lightbulbs
For showings • Turn on all the lights •Ensure home is clean and tidy. • Open drapes/blinds to maximize your view and natural lighting. • Keep pets secured outdoors. Clean litterboxes/food bowls. Put away pet beds. • Play quiet background music • Light the fireplace if seasonally appropriate • Infuse home with a comforting scent • Vacate the property while it is being shown
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Contract to Close Once we accept an offer on your home, our services continue until closing. We will monitor the progress to ensure all of our obligations and deadlines are met, including the following: Inspection – Negotiation and Paperwork Appraisal – Checking on status and requirements Loan Process - Status and Approval Homeowner’s Association paperwork and documents Direct all necessary documentation to closing attorney or title company, lender, co-op agent, unrepresented buyer, etc. Provide contact information for utilities, vendors for repairs, insurance requirements, tax information, etc. Arrange final inspection if necessary Arrange final walk-through if desired Keep in constant contact to keep you well informed of the closing process Review the Settlement Statement in advance when possible and distribute to you Attend Closing and transferring of keys
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Closing 101 The closing process finalizes the sale of your home and makes everything official. The closing is when you get paid and the Buyer receives the keys and deed to your home.
Here are a few things to bring to the closing: House keys • Garage door opener(s) • A picture ID
What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the Buyer's title is recorded; and ensure that you receive any monies due to you.
What are your costs? Sellers commonly pay the following at closing: Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Document stamps (or taxes) on the deed • Real estate commission • Legal fee or title insurance premium
After the closing...make sure you keep the following for tax purposes: Copies of all closing documents • All home improvement receipts on the home you sold
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Frequently Asked Questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home's marketability and value.
How often will you advertise our property? We don't just list homes; we market them. We will make sure your home is marketed to potential Buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of Buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients, while also using traditional methods including print ads, brochures, yard signs and direct mail.
What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with our team, we will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer our professional opinion on how the market will value your home.
Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat, clean and available for showings. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.
What happens once we get an offer? You can expect the highest level of representation when working with our team. We will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, we will guide you through the entire closing process and ensure everything proceeds smoothly.
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Our Commitment •
We will personally guarantee you the most extensive and well-executed marketing plan available.
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We prove our commitment by making the monetary investment up front to effectively and consistently market your property until it is SOLD!
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We promise to conduct our business in a professional, above-the-board and courteous manner.
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We are dedicated to making this relationship and transaction successful.
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We ensure that you will receive the highest level of representation available and that your best interests are protected.
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Our goal is to exceed your expectations, so that you happily return to us for your future real estate needs and refer us to your family and friends after closing.
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We understand that our Clients, past and present, determine the success of our real estate business.
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Testimonials
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Moving Checklist Before you move, you may want to contact the following companies and service providers: Utilities:
Insurance Companies:
______Electric ______Telephone ______Water ______Cable ______Gas ______ Internet
______Accidental ______Auto ______Health ______Home ______Life ______Renters
Professional Services:
Business Accounts:
______Broker ______Accountant ______Doctor ______Dentist ______Lawyer
______Banks ______Cellular Phone ______Department Stores ______Credit Cards
Subscriptions: Government: ______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Voting Office ______Veterans Administration
Clubs: ______Health & Fitness ______Country Club
______Magazines ______Newspapers
Miscellaneous: ______Business Associates ______House of Worship ______Drug Store ______Dry Cleaner ______Hair Stylist