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LONDON THE MIDLANDS
UK BLACK BUSINESS GUIDE 2021-22
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Camden Market’s Youngest Trader
he Dede Look is an upcoming Fashion Accessory, London based brand. Trading weekends casually on stalls at ‘Buck Street Market’, a buzzing new settlement in the heart of Camden. Founded by a young Artisan and professional Make-up Artist named Destiny Williams, also known as ‘Dede’. Who can be spotted by her distinct piercings and charisma at the market. She has achieved the title of the market’s youngest trader, becoming self-employed at age 19, January 2020. The Dede Look aesthetic is inspired by African and Alternative culture, with fabric combinations and style like no other, timeless and can be embraced by anyone. All items are handmade and sourced from
Dede herself; or one of the local black owned businesses who work closely with the brand: Mama Africa Boutique and Afrik Galore. The brand originally started with custom Earrings using signature fabric wrapping technique. Featuring at many black history/cultural events throughout London, also in many creative projects such as Fashion Shows, Music Videos and many more exciting collaborations! Since making a name for herself in Camden via her stall, the brands’ product range has expanded steadily to Bags, Facecoverings, Headwear and more. With plenty more to come in the near future! n Website: www.thededelook.co.uk
p Destiny (Dede) Williams CEO of The Dede Look, Jewellery Designer, Sole Trader, Makeup Artist
