SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES
FOCUS — WATCH YOUR TIME USA — 12
Watch Your Time opens a new window on information
The best of both worlds. Print and digital are no longer mutually exclusive sources of information. Now you can browse a magazine using your mobile phone or tablet to complete the reading experience and get to the heart of the subjects that interest you.
Watch Your Time is offering an augmented reality experience that makes your magazine the gateway to the digital world. Thanks to the easy-to-use technology of the Print Alive app, the magazine’s pages come to life, enhancing the information on the printed page with videos, animated graphics, even content from our partners’ sites. Print Alive takes the Watch Your Time editorial message further by inviting you to enter the fabulous world of luxury timepieces. Step inside the manufacturing facilities of the most prestigious brands, contemplate mechanical complications in action,
be a VIP guest at the major sporting and cultural events sponsored by the great names in time measurement. It’s all possible, from the pages of your magazine. Augmented reality is exactly that: digital technologies connecting media to deliver a wealth of richly illustrated content. For a very long time, one of the pleasures of reading was that we could picture our own image of the subject in question. Our imagination could run free, but were we getting an accurate, truthful view? Seeing “for real” what an article has to say, what a photo is illustrating, is now possible. Using a digital device,
G ET THE APP — DOWN LOAD THE L ATEST VERSION OF PR INT ALIVE FOR ANDROID OR IPHONE . THE AUGMENTED RE ALIT Y (AR) FUNCTION IS BUILT INTO THE APP. L AUNCH THE AR FUNCTION — AUGMENTED RE ALIT Y LOCATE THE AR SCAN BUT TON IN THE MENU. YOU CAN COME BACK TO THE MENU AT ANY TIME . TAP THE BUT TON AND YOUR PHONE’S CAMER A (FOR SCANNING) WI LL DISPL AY. MAKE SURE YOU ALLOW THE APP TO ACCESS YOUR CAMER A . LOOK FOR THE ICON — WATCH OUT FOR THE PRINT ALIVE ICON WHILE RE ADING YOUR MAGA ZINE . VIEW CONTE NT — USE YOUR PHONE TO SCAN THE MAGA ZINE AND DISPL AY AUGMENTED REALIT Y CONTENT (VIDEOS, GR APHICS, IMAGES) REL ATING TO THE ARTICLE . YOU CAN MOVE THE CAMER A , SELECT THE SECTION YOU WANT AND WATCH VIDEOS IN FULL-SCREEN MODE ON YOUR PHONE .
this experience does more than tell you about what’s being discussed on the page: it generates emotions, pride, and a true sense of belonging to a world with which we feel such a strong connection. We want you to become a knowledgeable member of our community. Download our Print Alive app, scan our interactive pages, and you’ll look at your magazine with new eyes! All our print editions now feature augmented reality content. (See the cover, these two pages and the Ulysse Nardin advertising)
