1 2
MamtaMalik,Dr.RupamMishra1ResearchScholar,SabarmatiUniversity,Ahmedabad,Gujarat,India.
2AssistantProfessor,SabarmatiUniversity,Ahmedabad,Gujarat,India.
ABSTRACT
Customerattractionandsatisfactionarebothheavilyinfluencedbyonlinebuying.Intoday'stechnologyenvironment,mostbusinessesemployonlinepurchasingto pleaseclientswhilealsorecruitingnewones.Theimpactofinternetshoppingonimprovingcustomersatisfactioninretailenterprisesisthesubjectofthisstudyreport. Thepurposeofthisstudywastodeterminetheinfluenceofonlinepurchasingontheretailindustry Asidefromthisgoal,thestudypaperalsoincludessomeadditional objectives,suchasdeterminingclientsatisfactionwithretailcompanyitemsandservices.Thestudyalsosoughttodeterminetheinfluenceofinternetpurchasingon improvingcustomersatisfactioninretailbusinesses.Theresearcherconductedthestudyusingpositivistprinciple,descriptivedesign,deductiveresearchstrategy,and primary data gathering method. According to the findings of the study, internet shopping assists firms in increasing their commercial opportunities as well as increasingconsumerhappinessintheworkplace.Thestudyalsorevealedthatonlineshoppinghasavarietyofconsequencesonanorganization'scompany,andbased onthefindings,itcanbeconcludedthatonlineshoppinghelpsanorganisationbuilditsbusiness,resultinginmorefinancialbenefitsinthelongrun.
KEYWORDS:OnlineShopping,CustomerSatisfaction,Services,RetailCompanies,FinancialBenefit.
INTRODUCTION:
InIndia,e-commercehaschangedthewaypeopledobusiness.FromUS$46.2 billionin2020,theIndiane-commercesectorispredictedtoexpandtoUS$188 billionby2025.ItisestimatedtoreachUS$350billionby2030.TheIndianecommerce sector is expected to grow by 21.5 percent to US$ 74.8 billion by 2022.
By2024,India'se-commercebusinessispredictedtobeworthUS$111billion, andby2026,itwillbeworthUS$200billion.Asurgeininternetandsmartphone usage has sparked most of the industry's growth. Because of the 'Digital India' campaign,thenumberofinternetconnectionsexpandeddramaticallyto830million in 2021. In metropolitan areas, 55 percent of internet connections were made,with97percentofthoseconnectionsbeingwireless.
MarketSize:
TheIndianonlinegroceryindustryisexpectedtogrowataCAGRof33%from US$3.95billioninFY21toUS$26.93billionin2027.India'sconsumerdigital economyispredictedtoreachUS$1trillionby2030,upfromUS$537.5billion in 2020, thanks to the country's rapid adoption of online services such as ecommerceandedtech.
By2025,e-commerceinIndiaisanticipatedtobeworthUS$188billion,according to Grant Thornton. India became the eighth-largest e-commerce market in 2020,followingFrancebutaheadofCanada,withaturnoverof$50billion.
TheIndianE-commercemarketispredictedtorisetoUS$200billionby2026, from US$ 38.5 billion in 2017, thanks to rising smartphone penetration, the rolloutof4Gnetworks,andrisingconsumerwealth.
India,behindChinaandtheUnitedStates,hasthethird-largestonlineshopping basein2020,with140millionpeople.Evenbeforethecountry'snext-generation mobileinternettechnologyisrolledout,Indianconsumersareincreasinglybuying5Ghandsets.In2021,smartphoneshipmentshit169million,with5Gshipmentsincreasingby555percentyearoveryear Evenbeforethecountry'snextgeneration mobile internet technology is rolled out, Indian consumers are increasinglybuying5Ghandsets.Smartphoneshipmentssurpassed150million units in 2020, with 5G smartphone shipments surpassing 4 million, thanks to strongcustomerdemandfollowingthelockdown.Accordingtoasurveyreleased byIAMAIandKantarResearch,India'sinternetusersarepredictedtoreach900 million by 2025, up from 622 million in 2020, with a CAGR of 45 percent between2020and2025.Indiane-commerceplatformsachievedsalesworthUS$ 9.2billionGrossMerchandiseValue(GMV)forthefestiveseasonof2021,up23 percentfromlastyear'sUS$7.4billion.
RoadAhead:
The e-commerce industry has had a direct impact on India's micro, small, and mediumcompanies(MSME)byprovidingfunding,technology,andtraining,as well as having a positive cascade effect on adjacent industries. The Indian ecommercebusinesshasbeenonanincreasingtrack,andby2034,itispredicted to surpass the United States to become the world's second largest e-commerce market. Digital payments, hyper-local logistics, analytics-driven customer
engagement, and digital marketing are examples of technology-enabled developmentsthatwilllikelyboostthesector'sgrowth.Inthelongrun,theriseoftheecommercesectorwillboostemployment,raiseexportearnings,increasetaxcollection by exchequers, and give better products and services to customers. By 2022,smartphoneusageispredictedtoincreaseby84percent,to859million.
Thee-retailmarketispredictedtokeepgrowingatarapidpace,withaCAGRof more than 35% expected to reach Rs. 1.8 trillion (US$ 25.75 billion) in FY20. TheIndiane-retailbusinessisexpectedtogrowto300-350millionshoppersin thenextfiveyears,bringingtheonlineGrossMerchandiseValue(GMV)toUS$ 100-120 billion by 2025. According to a report by Bain & Company, India's socialcommercegrossmerchandisevalue(GMV)in2020willbeUS$2billion. Due to growing mobile usage, it is estimated to reach US$ 20 billion by 2025, withapossiblymassiveclimbtoUS$70billionby2030.
LITERATUREREVIEW:
Consumers all throughout the world are increasingly turning from crowded storefronts to one-click internet buying, according toVijay, Sai.T., and Balaji, M. S. (2009). Despite the ease, online buying is not the most popular mode of shoppinginIndia.
SanjeevKumarandSavitaMaanareacouple(2013)Theresearchshedslighton customers'onlineshoppinghabitsandpreferences.Furthermore,thearticleidentifiesthechallengesthatbuyersexperiencewhenattemptingtomaketheinternet theirprimarybuyingmedium.Toexplorethenotionofonlineshopping,thecurrentstudyisadescriptivestudybasedonacarefulevaluationofpreviousrelevant studies connected to the various concepts of online shopping. Consumers benefitmorefromonlinebuying,accordingtothefindings.Privacyandsecurity concernsarecommonlycitedasreasonstoavoidonlineshopping.
K.Vaitheesewaran(2013)investigatedtheeaseofshoppingonline.Theretailer's post-sale responsibility has decreased dramatically as products have become morestandardised,specificationshavebecomemorefixed,andtheideaofservice has become undermined. As a result, people visit retailers to personally inspecttheproduct,buttheymaydosoonlineforalowerprice.Duetotheirlack ofawarehouse,e-commercecompaniescanoffersubstantialdiscounts.
While MingyaoHu, Elliot Rabinovich, and HanpingHou (2014) focused on onlinecustomerpre-purchaseperceptions,thisstudyfocusesononlinecustomer pre-purchaseperceptions.Trustworthyonlineretailersconveysignalstodistinguishthemselvesfromretailerswhoareuntrustworthyintheopinionofclientsin anonlinemarket.Untrustworthyonlineretailers,ontheotherhand,canimitate thebehaviouroftrustworthyonlineretailersbysendingidenticalsignalswithout providingtheservicesindicatedbythesignals.
R.Swarna,DevaKumari,Dr D.Sudhakar(2016)AstudyofcustomersatisfactionwithinternetpurchasingintheChittoordistrict.Customers'satisfactionratingswiththechosenproductswereinvestigatedinthisstudy Accordingtothe findings,themajorityofrespondentsprefertobuythingsontheFlipkartwebsite, followedbyAmazon,andtheyareextremelysatisfiedwithproductdeliveryon time.
RESEARCHOBJECTIVE:
1. Tostudytheperceptionofconsumerstowardsonlineshopping
2. Tostudytheconceptofonlineshopping.
SampleSize:
Thespecimensizeis100customer.
DATAANALYSIS:
Interpretation:
Accordingtothedataanalysis,15%oftherespondentsarebetweentheagesof 18and25,30%arebetweentheagesof26and35,35%arebetweentheagesof 36and45,and20%oftherespondentsareovertheageof46.Malerespondents makeup36%ofthetotal,whilefemalerespondentsmakeup35%.50percentare married,25%aresingle,10%aredivorced,and15%areinalive-inrelationship. Non-graduates make up 10% of the responses, graduates make up 50%, postgraduatesmakeup35%,anddoctoratesmakeup5%oftherespondents.5percentofrespondentshaveamonthlyincomeoflessthan30000rupees,20%have a monthly income of 30001 to 45000 rupees, 35% have a monthly income of 45001 to 60000 rupees, and 40% have a monthly income of more than 60000 rupees. 5 percent of the respondents are students, 10% of the respondents are housewives, 20% of the respondents work for the government, 25% of the respondentsruntheirownbusiness,20%oftherespondentsworkforaprivate corporation,and20%oftherespondentsarefreelancers.5percentoftherespondentsliveinajointfamily,while95%liveinanuclearfamily
1. RelationbetweenAgeandSatisfactionlevel:
Fromtheabovetableitisshownthatpvalueis0.000whichissmallerthansignificantvalue0.05soitisconcludedthatthereisrelationbetweenAgeandSatisfactionlevel.
2. RelationbetweenGenderandSatisfactionlevel:
Fromtheabovetableitisshownthatpvalueis0.000whichissmallerthansignificantvalue0.05soitis
Fromtheabovetableitisshownthatpvalueis0.000whichissmallerthansignificant value 0.05 so it is concluded that there is relation between Marital Status andSatisfactionlevel.
4. RelationbetweenEducationandSatisfactionlevel:
CONCLUSION:
WiththeincreaseduseoftheWorldWideWeb,alsoknownaswww,onlineshoppingisgrowingmorepopularbytheday Understandingtheneedsofcustomers for online selling has become a difficult task for marketers. Understanding the attitudesofcustomerstowardonlinebuying,improvingthevariablesthatdrive consumers to shop online, and working on factors that influence consumers to shoponlinecanhelpmarketersachieveacompetitiveadvantageovertheircompetitors.Finally,havingaccesstoonlinebuyinghashadasignificantimpacton oursocietyasawhole.Thisapplicationoftechnologyhasopenedupnewavenuesandpossibilities,allowingforamoreconvenientexistencetoday Basedon thehypothesistesting,itwasdeterminedthatthereisarelationshipbetweenage andsatisfactionlevel,thatthereisarelationshipbetweengenderandsatisfaction level,thatthereisarelationshipbetweenmaritalstatusandsatisfactionlevel,that thereisarelationshipbetweeneducationandsatisfactionlevel,andthatthereisa relationshipbetweenincomeandsatisfactionlevel.
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Fromtheabovetableitisshownthatpvalueis0.000whichissmallerthansignificantvalue0.05soitisconcludedthatthereisrelationbetweenEducationand Satisfactionlevel.
5. RelationbetweenIncomeandSatisfactionlevel:
Fromtheabovetableitisshownthatpvalueis0.000whichissmallerthansignificantvalue0.05soitisconcludedthatthereisrelationbetweenIncomeandSatisfactionlevel.
XI. VSRekha,KMaran(2012),AdvertisementPressureAndItsImpactOnBodyDissatisfactionAnd Body Image Perception Of Women In India, Global Media Journal: IndianEdition,Violume.3,Issue1,2012.
