Nominee Aileen McCormack CCO CarTrawler Category Emerging Leaders Nominator Lia Bresnihan Marketing Director CarTrawler
Emerging Leaders Nominator Information Salutation Ms First Name Lia Last Name Bresnihan Title Marketing Director Company/Organisation CarTrawler Company/Organisation Address Classon House Country Ireland County / Postcode 14 City Dundrum Telephone +000 86 0214313 X Email lbresnihan@cartrawler.com How did you hear about the Top 100 Awards? â—?
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Nominee Information Salutation Ms First Name Aileen Last Name McCormack
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Title CCO Company/Organisation CarTrawler Company/Organisation Address Classon House, Dundrum Business Park Country Ireland County / Postcode 14 Town Dundrum Telephone +000 86 0214313 X Email aileen.mccormack@cartrawler.com Date of Birth (YYYY/MM/DD) 1986/11/25 Company/Organisation Website www.cartrawler.com How many direct reports does the Nominee have? 10 How many indirect reports does the Nominee have? 35 To whom does the Nominee report? (Name, Title, Company) TBD Please provide a brief overview of the Nominee’s organisation (maximum 2500 characters, approximately 350 words) CarTrawler connects business and leisure customers and online travel retailers with more road and rail transport solutions than they will find anywhere else. 100 international airlines and 2,000 travel retailers around the world trust CarTrawler to provide their customers with real-time access to over 1,600 leading and independent car rental agents, coach transfers, rail networks and chauffeur drive services at 42,000 locations in 195 countries. Its in-house booking engine gives it the opportunity to easily and quickly scale to accommodate customer demand. CarTrawler is private equity backed by BC Partners and Insight Venture Partners. For further information, please visit www.cartrawler.com Industry Type (Please select all relevant) AILEEN MCCORMACK
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Other
Nominee’s Executive Assistant Information Executive Assistant First Name Joellen Executive Assistant Last Name Jordan Executive Assistant E-mail jjordan@cartrawler.com
Nominee’s Company/Organisation Head Office Information Company/Organisation CarTrawler Address Classon House, Dundrum Business Park Country Ireland County / Postcode 14 Town Dublin
Previous Nomination Information Has the Nominee previously won an Award? No
Category Questions Vision and Leadership From the beginning of her CarTrawler career, Aileen showed a great understanding of the business. She has an innate ability in commercial awareness and understanding both customer and partner needs. She has an abundance of tenacity and initiative to drive results and make things happen within the company. She moved up the ranks in very short period of time in CarTrawler. Starting as a Corporate Sales Manager in 2012, she increased sales significantly which lead to her being promoted to the Business Development Airline Specialist in 2013 and then on to Head of Strategic Business Development in 2014. In her head of department role, Aileen went on to sign CarTrawler’s biggest ever partner in 12 years of business. She constantly challenged the status quo in the business, always striving for something more. This was always to try something that had not been done by the organisation before, stemming from a desire to venture down new paths and constantly develop the existing way of working. AILEEN MCCORMACK
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On signing Ryanair, Aileen built a new team within CarTrawler to support the huge growth from this partner and built out a new account management structure for the business. This new team came with a change in role for Aileen as the Director of Strategic Business in 2015. Under her leadership the Strategic Business Team promoted huge advancements in how CarTrawler works with our partners. Inspiring her team to constantly innovate, Aileen broke records within CarTrawler for partner conversions. On average, our Airline partners were converting at approximately 0.7% of their online bookings. Through innovation and a desire to push her team and boundaries within the company, they managed to grow conversion on Ryanair.com to 2.4%. Aileen was promoted to Chief Commercial Officer in 2016, before her 30th birthday, as a result of her consistent success through each role she has held in CarTrawler. During her relatively short tenure as Chief Commercial Officer, she has supported the entire commercial team to massively growth our partner base and implement structures to support this high growth across Business Development, Partner Management, Marketing and Strategic Accounts. The showcase of her depth and strength of leadership highly focused on delivering results for both members of her teams as well as the company as a whole. Authentic Leadership Aileen has a very direct approach to leadership, which works in her favour. She constantly pushes her team to work in a fast paced, high achieving environment, and ensures she is continually delivering the results that she has promised. This results driven tactic has earned her a lot of respect in the business where her decisions are trusted throughout all levels in the company. She strongly supports her team’s performance, constantly driving for innovations and new ways of working. This is to ensure the team is growing in experience and developing their own knowledge. In turn, this empowers the teams to make decisions, and builds a mutual trust. Aileen ensure her teams are providing the best results for the company, all the while keeping the team’s best interest at heart. Her authenticity as a leader can also been seen through her drive towards continuous learning. Aileen is not afraid to put her hand up when she doesn’t understand something. She is always eager to learn and understand the workings of the different teams within her department as well as within the company as a whole. This has enabled Aileen so consistently develop as a leader throughout her journey within CarTrawler. Upon the creation of the Strategic Business team was created, Aileen needed to understand a lot more about User Experience, as well as Development and Revenue Management to remain an effective leader. Gaining this deeper understanding of the end customers’ needs and motivations, enabled Aileen to continue to lead her team at the highest possible level. She is very approachable and operates an open-door policy in CarTrawler. She is always willing to give her time to members of her team. She also ensures she is sharing her learnings with the team and wider company through participating in events, training, conferences, and sharing her insights across all projects. Innovative Thinking Aileen understands negotiation and knows how to put herself in the shoes of the person on the other side of the table. In a male dominated, sometimes ageist industry of travel technology and airlines Aileen has thrived and has quickly emerged as the person in ancillary sales for the airline industry – doing business with the top airline and CEOs of the world. Aileen has an innate skill to view a situation holistically and know what the right decision is AILEEN MCCORMACK
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whether it’s to push for more from her team, or simply to take no action at all. In many cases, her decisions will be based on mutual discussions. She will always seek advice on situations from her colleagues and management, and always wants to learn from them and grow further. In turn, this allows her team to grow with her and provide innovations to support the strong growth of the company. She has a great ability to ‘break habits’. She will do something risky that may not make perfect sense at the time, but it will very soon become apparent that this is the right course of action / the right change / the right step forward. One of the most significant innovations that have come from the company in recent years is ‘SmartBlock’. This dynamic widget is an idea emerged from the research and development team within CarTrawler. With Aileen’s support and drive she managed to take what was essentially an internal R&D project and made it a reality, launching it on the largest airline in Europe. This tool enabled the strong growth in conversion for the strategic business team at first, and the technology is now being rolled out across our top airline partners, enabling CarTrawler to continue to grow both its own revenues as well as those of our partners. Aileen has a proven track record in promoting women to leadership positions within the business, with 80% of her direct reports being female.
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