Nominee Lisa-Nicole Dunne CEO CMRF Crumlin Category Trailblazers Nominator Lou Hickey Consultant Louise Hickey Marketing
Trailblazers Nominator Information Salutation Ms First Name Lou Last Name Hickey Title Consultant Company/Organisation Louise Hickey Marketing Company/Organisation Address www.louisehickey.com Country Ireland County / Postcode Dublin 11 Town Dublin Telephone +353 87 0962684 X Email louisehickeymarketing@gmail.com How did you hear about the Top 100 Awards? ●
Other
Other aware of previous winners
Nominator’s Executive Assistant Information Executive Assistant First Name Louise Executive Assistant Last Name Hickey
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Executive Assistant E-mail louisehickeymarketing@gmail.com
Nominee Information Salutation Mrs First Name Lisa-Nicole Last Name Dunne Title CEO Company/Organisation CMRF Crumlin Company/Organisation Address 14-18 Drimnagh Road Country Ireland County / Postcode Dublin 12 Town Crumlin Telephone +353 86 8348666 X Email ldunne@cmrf.org Company/Organisation Website www.cmrf.org How many direct reports does the Nominee have? 7 How many indirect reports does the Nominee have? 27 To whom does the Nominee report? (Name, Title, Company) Helen Conlan, Chairperson, CMRF Crumlin Board of Directors Please provide a brief overview of the Nominee’s organisation (maximum 2500 characters, approximately 350 words) LISA-NICOLE DUNNE
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At the core of CMRF Crumlin is a desire to help every sick child to give them the best possible chance to survive, thrive and live to their potential. CMRF provides vital funding to Our Lady’s Children’s Hospital, Crumlin and the National Children’s Research Centre (NCRC) to help enable miracles for the little heroes who experience significant periods of ill health or who live with chronic, life-threatening or life-limiting disease today and into the future. Funding is granted to enhance outcomes for patients by providing access to world class cutting edge research, transformative treatments and the most technologically advanced equipment. Furthermore CMRF Crumlin aims to enhance the overall patient experience for the young patients and their parents by improving the environment with upgrades, new wards, access to distraction therapies, holistic and complementary therapy and to have happy experiences, through a giggle fund, toys and other supports. Our mission is to enable the best outcomes for children who are sick now and in the future and to reach more children, faster, with world-class care and improve children’s health for future generations by creating a step-change in child health research. CMRF Crumlin has provided over 87 million in the last 10 years to our partners, impacting on the lives of millions of children and contributing to ground-breaking research for children affected by childhood illnesses. The National Children’s Research Centre has played a vital role in pediatric research in Ireland enabling world-class scientists and clinicians to get knowledge from the bench to the child’s bedside, directly impacting on the quality of life of children and improving their outcomes when they are sick. CMRF Crumlin is funded by voluntary donations, from the public, philanthropy, companies and communities and the foundation therefore creates and manages a diversified portfolio of funding streams, multi-channel integrated sales and marketing campaigns and initiatives that develop sustainable funding for transformational programmes which it also helps to drive, initiate and manage, so that sick children don't have to wait for the best possible outcomes. Industry Type (Please select all relevant) ●
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Health Services Life Sciences Non-Profit
Nominee’s Executive Assistant Information Executive Assistant First Name Maria Executive Assistant Last Name Byrne Executive Assistant E-mail mbyrne@cmrf.org Executive Assistant Telephone LISA-NICOLE DUNNE
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+353 01 7091711 X
Nominee’s Company/Organisation Head Office Information Please check this box if the information below is the same as previously indicated ●
Please check this box if the information below is the same as previously indicated
Company/Organisation CMRF Crumlin Address 14-18 Drimnagh Road Country Ireland County / Postcode Dublin 12 Town Crumlin
Previous Nomination Information Has the Nominee previously won an Award? No
Category Questions Breaking New Ground or Traditional Barriers An MBA graduate at 24, Lisa-Nicole breaks new ground and innovates in each role/area, changing perceptions, challenging norms and introducing new strategic partnerships and channels • Introduced a new partnership at CMRF with UCD and NCRC for Haemato-Oncology Molecular Medicine, first CMRF-funded leadership role to find answers for young children with cancer • Secured support for significant ramp up of the Straight Ahead initiative – providing outsourced theatres as a solution to some of the waiting list challenges for children with scoliosis • Creating an integrated programme for psychosocial support for parents and patients across a number of departments • Is developing a global partnership that aims to combine large-scale income generation, immigrant investment, jobs and child health research development in one initiative • Transformed the overall satisfaction of the organisation, improving overall satisfaction radically in one year (reducing likelihood to leave by >30%) At Focus Ireland (2012-2016), she helped put homelessness on the agenda, flipping core message from emergency to prevention • Brought together 4 charities in a cross-charity documentary partnership (RTE, IFTA Winning High Hopes Choir project), to change perceptions of people who are homeless • Led Focus Ireland to 50% income growth following a 6-year level period LISA-NICOLE DUNNE
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• Created and launched "Shine a Light Night" CEO Sleepout (swapping exec chairs for sleeping bags) and raised over 3 million for homelessness from more than 500 top business leaders. • Said no to company donations – in favour of strategic partnerships (increased income and profitability and led to securing 7 figure partnership and other innovative partnerships) • Pitched, developed and opened 4 Beloved boutique style charity shops that broke traditional charity shop approaches within 18 months • Launched a new women's philanthropy circle that aimed to directly connect women business leaders with a means to help educate homeless young people At UNICEF elevated the brand and went digital (Fundraising usually DM) • Championed the introduction of text giving in Ireland working with all phone networks following Haiti to waive costs and find a model to emulate the international text giving success • Ran ambitious Euro4Zero campaign with Liam Neeson and Sir Roger Moore generating 120,000 responses and more than half a million to save children's lives Impact of Contribution on Irish Society Lisa-Nicole developed a strong interest in fighting and advocating for equality going back to her College Studies. She volunteered as a young teenager for CRC, Dublin Rape Crisis Centre, and teaching during college as part of UCD outreach. Lisa-Nicole has worked for Irish national brands always in pilot or start-up roles working with Irish Life and Permanent, BMW Group Ireland and then moved into charity work full time in 2009. Since then, she has led teams to raise and contribute almost €60 million in funds for good causes, national and international. She helped contribute to changing perceptions about homelessness in Ireland, led the UNICEF efforts in wake of Haiti and East Africa emergency appeals and most recently has been leading the foundation that funds Our Lady's Children's Hospital Crumlin, and Ireland's only dedicated paediatric research centre (NCRC) to raise vital funds to save lives, improve quality of life for sick children and enhance patient experience for the 120,000+ patients at Crumlin each year. She is actively pursuing a strategy of increasing funds to research and innovation, helping to change the landscape of paediatric care and improve outcomes for sick children. Lisa-Nicole is an active champion for the non-profit sector, having sat on several boards to make an impact right across the sector. Board member of Children Direct, a 5-charity partnership. Provide oversight and direction to Deal Effect a charitable tech start up in 2013. Appointed to the board of Fundraising Ireland in 2015 and helped lead them to merge with ICTR in a ground-breaking development, into the Charities Institute Ireland in 2016 Remains a board member and finance committee member of Cii today. Lisa-Nicole is actively committed to increasing the impact of charities for Irish society, ensuring high performance teams, high impact service delivery and strategic grant making. In each organisation she drives innovation, growth and impact and has a strong track record of pivoting to fully leverage opportunities. Lisa-Nicole has inspired many people into the sector (structured by adding applied charity LISA-NICOLE DUNNE
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marketing onto curriculums in 2 universities) and one to one adding people to boards. Furthermore she has led several high-impact corporate charity partnerships helping inspire thousands of employees to get more actively involved in meaningful Corporate social responsibility. She regularly advises other organisations on a pro-bono basis Vision and Leadership Lisa-Nicole wants to make the greatest impact in her chosen field, through high impact fundraising and strategic partnerships. In CMRF this is about maximising the potential funds available for children’s health innovations and paediatric research, a grossly underfunded and more difficult area to fundraise for. In Focus Ireland the vision was to maximise funds for prevention. This involved raising awareness of the key issues driving homelessness and funding preventative programmes e.g. providing supports to people at risk, educational programmes, work force activation, inreach and keeping people in their homes with wrap-around supports. Notoriously harder to fundraise for, as longer term and requiring more systemic change, this spurred Lisa-Nicole on. Homelessness has never been higher on the agenda and key initiatives at Focus Ireland have significantly contributed to this. Style: Lisa-Nicole is approachable, fair, with a coaching leadership style, she empowers, is very inclusive and decisive. She sets the bar high and attracts incredible teams. Through engaging people in the impact they are having by being purpose led, she develops high performance teams. Furthermore she has created a culture of innovation everywhere she goes, by enabling, inspiring and supporting new ideas, and a test and learn strategy. In the non-profit sector, poor performance is often not tackled effectively, but Lisa-Nicole establishes expectations and manages poor performance. This has led to incredible results for the organisations she has worked with. Role-model: Lisa-Nicole encourages women to believe in their ability, developing their skills and assertiveness, creating better balance, and each step of the way advocating for the right environment and promotional opportunities for all team members to be equal against all peers. The 4 female direct report managers Lisa-Nicole had in Focus Ireland have all gone on to director roles since 2016. Two are now Co-Directors at Focus Ireland, replacing Lisa-Nicole in a new departure, which was championed by Lisa-Nicole. In 2017, she founded and launched The Lunchtime Circle (TLC), a voluntary initiative to help and support development, enrichment and benefit for individuals, non-profits and social enterprises, all over lunch. One event provided think-tank services to The Sanctuary, Dress 4 Success and Focus Ireland and the initiative aims to provide free mentoring to 50 people by March 2018 who have face barriers. Community Service Lisa-Nicole has volunteered since the age of 8 with various charities including Dublin Rape Crisis Centre flag days, giving swimming lessons in the CRC, and running Outreach teaching programmes as part of UCD. She volunteered for 4 years with A-Z Children's charity (now Nurture Africa) where she ran 5 LISA-NICOLE DUNNE
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events and raised over €100,000. She has now helped generate over €60 million euro for good causes, and a significant portion of this has been generated directly from new campaigns, initiatives, channels and partnerships which are introduced completely by Lisa-Nicole and her own conception of ideas. Often these are not initially popular, and regularly have required significant on-boarding by the organisation and boards due to the fact they are a new departure, and are really pushing the comfort boundaries of these organisations. A good example of this is with Shine a Light and the High Hopes Choir, both which went on to be award winning initiatives helping change lives and inspire change in several communities. Her commitment to community is evident by the amount of time, advice, supports, energy and funding she has helped develop and give back to many newly appointed CEOs, fundraisers, and business founders. With the creation of The Lunchtime Circle, Lisa-Nicole has created an initiative that aims to support small businesses and charities by providing free pay-it-forward consultancy, mentoring, and think tanks and a volunteer network to support them. Lisa-Nicole has been a judge on the Local authority community service awards, helping engage and champion volunteers and community heroes and also supports other key initiatives (she finds it hard to say no!) Lisa-Nicole was awarded a DCU Alumni of the year in 2015 for her ongoing commitment to working with DCU, and her contribution to society, from a fundraising perspective. She has taught over 100 students on Marketing and Technology, Digital Marketing Masters and MBA courses. She also introduced a number of new modules to the DCU and Fitzwilliam institute around charity, fundraising and marketing, all with a view to increase the professionalism of the charity sector to effect greater change for society over time. Inspired by Sr. Stan who she considers one of her greatest inspirations and mentors, Lisa-Nicole is always willing to give her time to hear a good idea and sees opportunity in everything.
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