FALL 2017 COLLECTION
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THE TABLE OF CONTENTS: TEES:
TEES:
HATS:
HATS:
Icon Gas
page 4 page 6
Gas Cap Fuckswitit Beanie
ACCESSORIES:
page 10 page 13
ACCESORIES:
Ledge Dressing, stickers, magnets, denim patches, and Highlighters
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page 14
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THE ICON TEE: The Icon tee is the bread and butter of the Yea collection. It comes in 3 different colors and growing. The Icon tee is printed in-house and on affordable shirts. Sewn Fuckswitit label on the hem so you know it’s real.
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Josh Hymans scoping the move
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THE BACKSTORY: The idea for the Gas graphic came from the habitual gas station stops just about any rider knows all too well. The concept was born in 2015.. along with the original hat concept. After a few unsucessfull attempts at getting the design how I wanted, I put the graphic on the back burner. The design sat on a hard drive for a little over a year before taking a fresh look at it. I saw what I needed to do, and it all clicked. The arched tagline comes from a different shirt design that will be coming out next. The NAHSCAR concept is as old as The Yea itself. Thank you to everyone who has supported this. You’ll be seeing more. -Matt Smith
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THE GAS TEE: We tried something different with the Gas tees. Screen printed in-house on the softest and best-fitting tees we could find. The Gas tee is a mix of DIY and luxury. A sewn Fuckswitit label on the hem so you know it’s real.
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THE GAS CAP: Don’t let anyone piss in your tank. The Gas Cap is a soft & lightweight 5 panel that’s easy to wear. Features front and back embroidery as well as a sewn Fuckswitit label on the inside. Made in 3 colors. Khaki, Olive, and Black.
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THE FUCKSWITIT BEANIE: What makes the Fuckswitit Beanie different is that it’s a shallower fit but you can uncuff it if you prefer. 100% acrylic knit. 8” height with 3” cuff and a This is The Yea / Fuckswitit 2-sided sewn label.
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THE ACCESSORIES: Ledge Dressing, Stickers, Magnets, Patches, and Highlighters. Items for everyday use.
3 blends & scents of 4oz. wax split into 2 bars
9.5” x 1.5” printed stickers
2.5” x 2.5” magnet. Stepped backside for easy use.
2.25” x 2.25” screen printed denim
Traditional sized bic lighter HAF
4.5” x 3” screen printed denim
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FALL 2017 COLLECTION
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