The Yea BMX - Winter 2018 Collection

WINTER 2018 C OL L E C T IO N

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WINTE R 2018 COLLECTION

THE BACKSTORY: The inspiration for the “Virtue” Tees came from a year long break from the Yea in 2016. The game of life getting was rough and I felt like I needed to take a step back, I was running on empty and felt pretty burnt out. Over the course of that year I immersed myself in other interests and I remembered What I still liked about this project. I realised I have something where I can design anything I want. With zero budget and having all of the profits going back into it I’ve created a monster you can’t kill. A phrase popped in my head that wouldn’t leave. Kind of a fundamental virtue of sorts. “Money Burns, Honor’s Earned” and soon I started drawing these words out over and over. I wanted them to look how they felt in my head.

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The more I brewed on it the more I thought of the “game of life”.

Constantly trying to move upward, dodging the snakes and rats, weary of the daggers headed towards your back. Ready to throw a brick if need be. And that’s where the bandanna idea came in. The ancient game of Snakes and Ladders has root in moral lessons, where your progression up the board represented a life journey complicated by virtues (ladders) and vices (snakes). I created my own version with the phrase translated to latin as a nod to the ancient influence.

After finishing the tee and Bandanna, We took the imagery I came up with and mixed them onto winter goods for our 1 of 1 collection that leaves no two pieces alike.

-Matt Smith

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THE VIRTUE TEE: The Virtue tee is printed on 100% cotton Front breast print with full back print.

Sewn Fuckswitit hem label.

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THE VIRTUE BANDANNA: 20” X 20” Cotton twill.

THE 1 OF 1 COLLECTION: Each piece was hand picked and customized by Matt & Liane. The collection includes longsleeve tees, hoodies, zip-ups, crew necks, sweatsuits and more. The following photos are just a few of the items.

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A S K YO U R LO C A L S H O P | T H E Y E A . C O M

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