BOOTCAMPS
COURSE SCHEDULE
WWW.DIGITALSKILLSHQ.COM UNTIL JANUARY 23RD
SKILLS
IN DIGITAL MARKETING
We hope you ' re excited to start learning with our Skills Bootcamp in Digital Marketing. There's a lot in store for you over the next 12 weeks so here's
to
guide
your
course schedule. There's a few rules you'll need to follow when booking in your study sessions so please
the following when looking at your timetable and sequence list: THE UNITS IN EACH COLOURED SECTION MUST BE COMPLETED IN NUMERICAL ORDER. BLACK UNITS CAN BE COMPLETED IN ANY ORDER. This means that each week you can choose between the available unit sessions shown on the timetable and the available recordings but you must complete each colour coded section in numerical order. We'll be recording all of our live sessions to ensure that if you do need to miss a session you won't be left behind however you must ensure that these fit within the numerical order of the schedule and you can only study one unit per week via the recordings and all other units that week must be studied via the live sessions. A MAXIMUM OF ONE UNIT PER WEEK CAN BE VIA RECORDED SESSIONS LEARNER INFORMATION ATTENDING SESSIONS STEPTHREE MARKDOWNTHEDATE BOOKEDFOREACHUNIT WITHINTHESEQUENCELIST STEPONE TAKEALOOKATTHEUNIT SEQUENCELISTONPAGE4-5 STEPTWO CHECKOUTTHECOURSE TIMETABLEONPAGE6-10 1 2 3
LEARNERINFORMATION
an easy
follow
on
upcoming
make sure of
Remember, you'll be sent the first unit from Section A ''Building Your Brand and Website' on your agreed start date of the Skills Bootcamp so you can get started without attending a live lesson that day.
BUILDING YOUR BRAND & WEBSITE UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1A Vision, Mission and Values Introduction to Branding, Features and Benefits 2.5 LIVE 2A Customer Personas Understanding the Funnel 2.5 LIVE 3A Introduction to Graphic Design & Colour Theory 2 5 LIVE 4A Canva Basics Logo Considerat ons 2 5 LIVE 5A Brand Guidelines Part 1 2.5 LIVE 6A Creating Brand Guidelines (Canva) Part 2 2 5 LIVE 7A Creating Brand Guidelines Part 3 (Canva) Feedback, Peer Review etc 2 5 LIVE 8A Design for Social Design for Business 2.5 LIVE 9A Domains and Website Hosting Website Planning 2.5 LIVE 10A Wordpress Terminology, Wordpress Settings, Themes & Plugins, Navigation 2 5 LIVE 11A Themes & Plugins Wordpress Posts/Pages The Legal Pages, Navigation 2 5 LIVE 12A Intro to Elementor Building Header/Footer/Adding Menu 2.5 LIVE 13A Building your Homepage 2 5 LIVE 14A Building About, Contact and Services Pages (Elementor) 2 5 LIVE 15A Building a Blog Page & Archive Template The full power of Templates ( nc 404, search results) & Ensuring responsiveness(Elementor) Widgets Overview (Elementor) 2.5 LIVE 16A Google WorkspaceGmail | Overview of apps 2.5 LIVE STANDALONE UNITS UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1B Video Shorts (insta/facebook/tiktok) 2.5 LIVE 2B Social Media Automation/Scheduling 2.5 LIVE 3B Youtube Marketing 2 5 LIVE 4B GDPR 2.5 LIVE 5B Critical Thinking 2.5 LIVE 6B Marketing Automation 2 5 LIVE 7B Copy writing 2 5 LIVE 8B Content Marketing 2 5 LIVE 9B Local SEO 2 5 LIVE 10B Google Business 2.5 LIVE 11B ntroduction to Video Marketing 2.5 LIVE 12B Video Equipment 2 5 LIVE 13B Using Canva for Video 2 5 LIVE 14B Using Canva for Animations 2 5 LIVE 15B Digital Disruption and Digital Transformation 2.5 LIVE UNIT SEQUENCE COLOURED UNITS MUST BE UNDERTAKEN IN NUMERICAL ORDER The above units marked in pink must be attended and cannot be studied via recorded sessions.
SEO UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1C Introduction to SEO Keyword Planning and Research 2.5 LIVE 2C On page SEO (&technical), Yoast Plugin 2 5 LIVE 3C Off page SEO Domain Authority and Back inks 2.5 LIVE 4C Blogging and Writing the perfect Article for SEO 2 5 LIVE GOOGLE ANALYTICS AND TAG MANAGER UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1D Google Ana ytics & Tag Manager Intro 2 5 LIVE 2D Google Analytics & Tag Manager Reports etc 2.5 LIVE FACEBOOK UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1E Facebook Part 1 2 5 LIVE 2E Facebook Part 2 2.5 LIVE 3E Facebook Part 3 2 5 LIVE INSTAGRAM UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1F Instagram Part 1 2 5 LIVE 2F Instagram Part 2 2.5 LIVE 3F Instagram Part 3 2 5 LIVE PAID TRAFFIC UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1G Paid Traffic Part 1 2 5 LIVE 2G Paid Traffic Part 2 2.5 LIVE CRM UNIT NUMBER UNIT TITLE/SUB TITLE HOURS PLATFORM DATE BOOKED LIVE/RECORDED 1H Intro to CRM and Relationship Management 2.5 LIVE 2H CRM and Email Marketing 2 5 LIVE 3H CRM and Customer Service 2.5 LIVE 4H CRM and Accounting 2 5 LIVE
can study each coloured section simultaneously or you can progress through each section individually depending on your understanding of the topics. For example, you can study Unit 1 from the 'Building your Brand & Website' section and then go on to Unit 1 of SEO as long as each coloured section stays in numerical order.
COURSE TIMETABLE
Timetable Key: BUILDING YOUR BRAND & WEBSITE STANDALONE UNITS SEO NOT AVAILABLE AS A RECORDING GOOGLE ANALYTICS & TAG MANAGER FACEBOOK INSTAGRAM PAID TRAFFIC CRM Monday Tuesday Wednesday Thursday Friday Saturday 05 Dec 2022 06 Dec 2022 07 Dec 2022 08 Dec 2022 09 Dec 2022 10 Dec 2022 UNIT 10B UNIT 2A UNIT 2E UNIT 4A UNIT 13A UNIT 2D 9:30AM 12:00PM Google Business Customer Personas Understanding the Funnel Facebook Part 2 Canva Basics & Logo Considerations Building your Homepage Google Analytics Reports UNIT 1E UNIT 12A UNIT 3A UNIT 1D UNIT 8A UNIT 3E 12:30PM 3:00PM Facebook Part 1 Intro to Elementor Introduction to Graphic Design & Colour Theory Google AnalyticsIntroduction Design for Social Design for Business Facebook Part 3 UNIT 7A 6:00PM 8:30PM Creating Brand Guidelines Part 3 (Canva) Monday Tuesday Wednesday Thursday Friday Saturday 12 Dec 2022 13 Dec 2022 14 Dec 2022 15 Dec 2022 16 Dec 2022 17 Dec 2022 UNIT 5A UNIT 9A UNIT 6A UNIT 10A UNIT 3F UNIT 15A 9:30AM 12:00PM Brand Guidelines Part 1 Domains and Website Hosting & Planning Creating Brand Guidelines Part 2 (Canva) Wordpress Terminology & Settings Instagram Part 3 Building a Blog Page UNIT 1F UNIT 1G UNIT 2F UNIT 2G UNIT 11B 12:30PM 3:00PM Instagram Part 1 Paid Traffic Part 1 Instagram Part 2 Paid Traffic Part 2 Introduction to Video Marketing UNIT 14A 6:00PM 8:30PM Building About, Contact and Services Pages (Elementor)
You
The standalone units labelled in black do not need to be studied in any numerical order so the sessions can be attended at any available date. The majority of our sessions are available as recordings but you may only study one unit per week via recorded sessions.
Timetable Key:
COURSE TIMETABLE
BUILDING YOUR BRAND & WEBSITE STANDALONE UNITS SEO NOT AVAILABLE AS A RECORDING FACEBOOK INSTAGRAM PAID TRAFFIC CRM Monday Tuesday Wednesday Thursday Friday Saturday 19 Dec 2022 20 Dec 2022 21 Dec 2022 22 Dec 2022 23 Dec 2022 24 Dec 2022 UNIT 1H UNIT 12B UNIT 2H UNIT 16A UNIT 13B 9:30AM 12:00PM Intro to CRM and MRelationship anagement Video Equipment CRM and Email Marketing Google Workspace Using Canva for Video UNIT 3H 12:30PM 3:00PM CRM and Customer Service 6:00PM 8:30PM Monday Tuesday Wednesday Thursday Friday Saturday 26-Dec-2022 27-Dec-2022 28-Dec-2022 29-Dec-2022 30-Dec-2022 31-Dec-2022 UNIT 4H 9:30AM 12:00PM CRM and Accounting UNIT 14B 12:30PM 3:00PM Using Canva for Animations UNIT 15B 6:00PM 8:30PM Digital Disruption and Digital Transformation GOOGLE ANALYTICS & TAG MANAGER
COURSE TIMETABLE KEY: BUILDING YOUR BRAND & WEBSITE STANDALONE UNITS SEO NOT AVAILABLE AS A RECORDING FACEBOOK INSTAGRAM PAID TRAFFIC CRM Monday Tuesday Wednesday Thursday Friday Saturday 02 Jan 2023 03 Jan 2023 04 Jan 2023 05 Jan 2023 06 Jan 2023 07 Jan 2023 UNIT 1D UNIT 1C UNIT 12A UNIT 8A 9:30AM 12:00PM Google AnalyticsIntroduction Introduction to SEO Intro to Elementor Design for Social Design for Business UNIT 11A UNIT 1B UNIT 2D UNIT 2C 12:30PM 3:00PM Themes & Plugins Video Shorts Google Analytics Reports On page SEO UNIT 7A 6:00PM 8:30PM Creating Brand Guidelines Part 3 (Canva) Monday Tuesday Wednesday Thursday Friday Saturday 09 Jan 2023 10 Jan 2023 11 Jan 2023 12 Jan 2023 13 Jan 2023 14 Jan 2023 UNIT 1E UNIT 2A UNIT 9A UNIT 4A UNIT 3C UNIT 3E 9:30AM 12:00PM Facebook Part 1 Customer Personas Understanding the Funnel Domains and Website Hosting & Planning Canva Basics Logo Considerations Off page SEO Facebook Part 3 UNIT 2B UNIT 13A UNIT 3A UNIT 14A UNIT 4C 12:30PM 3:00PM Social Media Automation & Scheduling Building your Homepage Introduction to Graphic DesignColour Theory Building About, Contact and Services Pages (Elementor) Blogging and Writing the Perfect Article for SEO UNIT 2E 6:00PM 8:30PM Facebook Part 2 GOOGLE ANALYTICS & TAG MANAGER
COURSE TIMETABLE KEY: Monday Tuesday Wednesday Thursday Friday Saturday 16 Jan 2023 17 Jan 2023 18 Jan 2023 19 Jan 2023 20 Jan 2023 21 Jan 2023 UNIT 10A UNIT 5A UNIT 5B UNIT 7B UNIT 16A UNIT 12A 9:30AM 12:00PM Wordpress Terminology & Settings Brand Guidelines Part 1 Critical Thinking Copywriting Google Workspace Intro to Elementor UNIT 3B UNIT 4B UNIT 11A UNIT 15A UNIT 8B 12:30PM 3:00PM YouTube Marketing GDPR Themes & Plugins Building a Blog Page Content Marketing UNIT 6B 6:00PM 8:30PM Marketing Automation Monday Tuesday Wednesday Thursday Friday Saturday 23 Jan 2023 24 Jan 2023 25 Jan 2023 26 Jan 2023 27 Jan 2023 28 Jan 2023 UNIT 9B UNIT 2A UNIT 14A UNIT 4A UNIT 15A UNIT 10B 9:30AM 12:00PM Local SEO Customer Personas Understanding the Funnel Building About, Contact and Services Pages (Elementor) Canva BasicsLogoConsiderations Building a Blog Page Google Business UNIT 13A UNIT 1G UNIT 3A UNIT 2G UNIT 16A 12:30PM 3:00PM Building your Homepage Paid Traffic Part 1 Introduction to Graphic Design & Colour Theory Paid Traffic Part 2 Google Workspace UNIT 6A 6:00PM 8:30PM Creating Brand Guidelines Part 2 (Canva) BUILDING YOUR BRAND & WEBSITE STANDALONE UNITS SEO NOT AVAILABLE AS A RECORDING FACEBOOK INSTAGRAM PAID TRAFFIC CRM GOOGLE ANALYTICS & TAG MANAGER
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