Module 10 - Automating, Emailing & The Joys of CRM

SKILLS BOOTCAMPS IN DIGITAL MARKETING

AN INTRODUCTION TO TOPICS IN THIS BOOTCAMP MODULE EMAIL MARKETING

Up until the '80s, salespeople on your doorstep were a common sight. Fast forward to today, and few door to door salespeople still exist.

You no longer have to pack your products and comb the streets; email marketing delivers all the same benefits with much less shoe leather!

A BRIEF HISTORY

THE EVOLUTION OF EMAIL

Back in 1971, a computer engineer named Ray Tomlinson (the man behind the use of the " @ " symbol in email addresses!) sent the very first email. Despite the email he sent being only a string of letters and numbers, it paved the way for a new era of communication.

A few years later, in 1978, Gary Thuerk, marketing manager at Digital Equipment Corp, decided to use this new method of communication to let people know about a new product. This was to be the first commercial email of its kind.

By the 1990s, the internet was commercially available to the masses, and how people began to communicate with each other began to change dramatically. Marketers discovered that email was an effective way to advertise! Its call for action couldn't be ignored, sitting in the recipient's inbox until it was either read, deleted or archived It helps marketers build a relationship with customers and consumers, driving traffic to blogs, social media channels and repeat purchases with the clever use of discounts and creating user accounts

EMAIL MARKETING

WHAT IS IT?

Email marketing is one of the best ways to grow your business

With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on?

If you want an easy way to grow your business, then email marketing is your ticket. Sounds good, right?!

But how do you get started?

Having an email list enables you to direct the conversation about your business to a more personal level the visitor's inbox.

And savvy marketers know that when people sign up to their list, it's the best method of moving them from window shoppers to customers.

In this module, our experienced tutors will show you how to set up your email marketing system and deliver your first email marketing campaign

SKILLS BOOTCAMPS IN DIGITAL MARKETING

CRM WHY YOU NEED ONE 4

Let's get down to the basics: what exactly is a CRM system, and why on earth would you want one?

Do you remember anyone ' s phone number by heart these days? Or do you let Siri take the strain?

Imagine managing not only phone numbers but also email addresses, customer data, engagement histories, and business insights without the help of any kind of reliable system.

Even Siri and Alexa are out of their depth! That’s where a CRM can help!

CRM WHAT IS IT?

Cutting vegetables requires a knife; similarly, tracking customers and slicing and dicing your potential leads require a tool. This tool is called Customer Relationship Management software or simply a CRM

At its root (okay, enough of the veg puns), a CRM is a database in which you store contact information about prospects and customers, record inbound and outbound communications (e.g. sales enquiries and marketing emails), record financial transactions/purchases, and identify sales opportunities through data analysis.

If you have just started up, launched your first product, or are busy onboarding your first customer, you may not have thought about a CRM just yet In the very early stages of your 'small business journey, the amount of customer data you have might be small, and hence you have been making do with other methods to manage them, say using spreadsheets, phone contacts, and so on.

However, once the customers start rolling in, your social media strategies are taking shape, and your website is driving traffic, now is the perfect time for your small business to embrace a good CRM.

SKILLS BOOTCAMPS IN DIGITAL MARKETING

CRM

WHAT IS IT (CONTINUED)

Okay, great, now you ' ve finally decided to migrate all your prospect or customer data out of the wonderful world of Excel and into a cloud based CRM system because you are a growing business that will do things properly from now on.

Perhaps you ' ve survived and grown very nicely so far on referrals, word of mouth and recommendations but are now determined to grow your customer base faster, moving into new markets with new products and services.

Scaling up sales needs a lot of enthusiasm, energy, and effort. It requires a good tool as well Having a good CRM can be a blessing and can free up time for you to continue to focus on customers and sales

USING A CRM

See? CRMs aren't so scary after all. Armed with the correct information to make the best decisions for your business, you'll be a pro in no time! Still, concerned you don't know enough or where to start? Don't worry; this module is designed to teach you all the tricks of the trade

That covers all of our topics throughout the 12 week Skills Bootcamps in Digital Marketing. You're now ready to keep implementing the skills and strategies we ' ve taught you throughout this course to increase traffic, revenue and brand awareness for your business