Module 5 - Getting to Know Google

KNOW GOOGLE

AN INTRODUCTION TO TOPICS IN THIS BOOTCAMP MODULE GETTING TO KNOW GOOGLE

Before we start blinding you with the science behind Google Workspace, if you are wondering, "What is Google Workspace?", here's a quick overview: Google Workspace is everything you need to get done in one place! It is Google's suite of intelligent apps. Alongside email hosting for your business, it includes a variety of apps and features that you'll find quite handy You are probably familiar with or already using some of them.

Is it worth it for small businesses and entrepreneurs?

You may ask yourself whether it's essential for start ups and small businesses. Is too much convenience a bad thing? Add in we ' re giving you this for free for the first 12 months, and what have you got to lose? Especially as our experienced tutors will talk you through each of its features and benefits!

While most small businesses set aside money for rent, supplies, marketing, and all other necessary expenses, few take software seriously

EVERYTHING IN ONE PLACE

GOOGLE WORKSPACE

Gone are the days when everyone was office based and business was conducted face to face or over the telephone. These days, most business takes place online; a desk drawer and filing cabinet are kind of redundant!

As a small business owner, time is the most significant investment you put in and one which you will want to spend growing your business and increasing revenue. The last thing you want to do is spend all that time on non productive activities. With its Admin Console, Workspace allows business owners to manage everything from one place. Its productivity tools come with online cloud storage. They are not only all in the same place but are intelligent enough to communicate and sync information automatically and between each other.

Chances are you ' re already using one or several tools from G Suite. Google Drive, Google Docs, and Gmail- Do any of these sound familiar to you?

During this module, we will be exploring these apps ' features and benefits in detail; however, for now, here's a little taster!

SKILLS BOOTCAMPS IN DIGITAL MARKETING

MAKING THE BEST IMPRESSION

@YOURBUSINESS.COM

You might ask, "Why wouldn't I be happy with my current email account?"

A regular Gmail or another email account might be enough for some businesses, but do you want your customers emailing you at julezizcoolz@hotmail.com? Do you want an email from a customer to get lost amid your personal stuff?

Professional email addresses are slowly becoming a requirement.

Customers and potential customers will be much more comfortable using professional emails rather than personal ones. How much more appealing does Tomsmith@nameofthebusiness.com sound? It also helps with brand awareness.

EMAIL MARKETING CENTRE

GMAIL

Google Workspace enables you to establish and run an email marketing centre. You can use your user account to create several other email aliases that will help you look and sound more professional to your clients.

For example, you can have a sales@yourbusinessname.com, customersupport@yourbusinessname com and many more, depending on how many departments your business requires.

4 ORGANISE YOUR DAY

GOOGLE CALENDAR

Google Calendar makes scheduling so much easier. You can set appointments on your calendar right from your inbox. You can schedule everything from calls with clients to project reminders and even meetings.

The best thing about Google Calendar is that those reminders will be shared across all devices Your schedule will stay organised, and you'll never miss a thing

5 YOUR ONLINE FILING CABINET

GOOGLE DRIVE

I know we ' ve all been there, using our personal Google Drive storage for business

You know how disorganised it is. Not to mention how hard it is to find business documents buried under tonnes of family photos.

You've likely been hit with the "storage full" or "low storage space " notification several times. Worry no more; Google Workspace comes with unlimited storage, so you will always have enough space for your files.

SKILLS BOOTCAMPS IN DIGITAL MARKETING

3VITAL BUSINESS TOOLS

GOOGLE DOCS AND SPREADSHEETS

You know just how vital these tools are for business Creating content, doing quick financial math, and many other uses.

Business sometimes involves sharing sensitive documents with contractors, other business associates and customers. G Suite is a central management tool that will help you regulate access and manipulation of your shared documents.

The cool thing is that you can use all those email aliases to send and receive emails In addition to that, for convenience purposes, all emails will be handled in your user ' s primary box.

Convinced yet? This is just the beginning.

IN THE NEXT MODULE..

THE SECRETS OF SEO

SEO stands for Search Engine Optimisation. It is the art and science of matching your information, products and services with what people search for online. For example, if you type "best coffee machine" into Google, who comes up at the top of organic search results? How did they get there? Simple, they've created relevant, up to date content that addresses the search query.