2012 winners program booklet

2012 CUNA BLOCKBUSTER Award Winners Blockbuster awards are divided into two sections: a) advertising and marketing efforts for state level organizations; and, b) advertising and marketing for credit unions.

Best Print Ad First Place Missouri Credit Union Association

Redefine Your Check Mate

Honorable Mention Credit Union Association of New York

CO-OP Ad Series

Honorable Mention Georgia Credit Union Affiliates

Credit Unions: Part of the Solution

Honorable Mention Missouri Credit Union Association

Big Time Savings. Small Town Service

Honorable Mention Pennsylvania Credit Union Association

Judge/Bradley Leadership School

Best Print Materials First Place

LEVERAGE, LSCU

LEVERAGE Solutions Folder & Product Sheets

Honorable Mention Louisiana Credit Union League

2011 Convention Brochure: “Winning Together�

Honorable Mention Montana Credit Union Network

2011 Annual Brochure

Honorable Mention Northwest Credit Union Association

2011 Convention Print Materials Credit Union Advocates Manual The Business Lending School Brochure

Honorable Mention LEVERAGE, LSCU

Credit Union Shared Services Tool Kit

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Best Campaign First Place Maine Credit Union League

Shared Branching: Here/There

Honorable Mention California & Nevada Credit Union Leagues

2011Annual Meeting and Convention Campaign: Turning Point

Honorable Mention League of Southeastern Credit Unions

LSCU Cooperative Image Campaign 2011 LSCU Annual Convention & Expo Campaign

Best Credit Union Campaign First Place Maine Credit Union League

free4ME Checking

Logo Design First Place Northwest Credit Union Association

2011 Convention Logo

Honorable Mention California & Nevada Credit Union Leagues

CURoots Cooperative Logo

Honorable Mention Credit Union Association of the Dakotas

CU Association of Dakotas Logo Hometown Credit Union Logo

Honorable Mention League of Southeastern Credit Unions

Southeastern Credit Union Foundation Logo

Honorable Mention Missouri Credit Union League

iVia Exchange Services

Honorable Mention Pennsylvania Credit Union Association

Small Credit Union Network (SCUNet) Logo

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BLOCKBUSTER – BEST OF SHOW MAINE CREDIT UNION LEAGUE

Shared Branching: Here/There

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2012 CUNA PRO Award Winners Pro awards recognize the best public relations and publications and on-line communication efforts.

Blow Your Own Horn First Place Montana Credit Union Network

BSA/OFAC E-mail Training Series

Honorable Mention League of Southeastern Credit Unions

LSCU at the GAC Videos (4 Series) LSCU Affiliation Brochure

Honorable Mention Pennsylvania Credit Union Association

CU Now

Best Community Relations Program First Place Credit Union Association of the Dakotas

Minot Floods “We’re Here to Help” & “Your Money is Safe & Sound”

Best Public Relations Project First Place Georgia Credit Union Affiliates

Paying Attention: To People and Their Money

Honorable Mention California & Nevada Credit Union Leagues

Bank Transfer Day 2011

Honorable Mention Northwest Credit Union Association

Fostering An Environment for a Bank Transfer Day Revolution

Honorable Mention Iowa Credit Union League

Credit Unions: Improving the Financial Lives of Iowans

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Best League Piece on the Uniqueness of Credit Unions First Place Wisconsin Credit Union League

2010 Annual Report for Wisconsin Credit Unions

Best League Publication – Newsletter First Place Credit Union Association of the Dakotas

The Memo

Honorable Mention League of Southeastern Credit Unions

eSignal Weekly

Honorable Mention Montana Credit Union Network

Compliance Vault

Honorable Mention Northwest Credit Union Association

Anthem

Honorable Mention Pennsylvania Credit Union Association

SCUNet News

Best League Publication - Magazine First Place Pennsylvania Credit Union Association

Key Notes

Honorable Mention California & Nevada Credit Union Leagues

Credit Union Digest

Honorable Mention Georgia Credit Union Affiliates

Connection

Honorable Mention League of Southeastern Credit Unions

Signal

Honorable Mention Missouri Credit Union League

Missouri Courier

Honorable Mention Montana Credit Union Network

Network News 2011

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Most Improved Newsletter or Magazine First Place Credit Union Association of New York

Connection

Honorable Mention Kansas Credit Union Association

Vision Newsletter

Honorable Mention Missouri Credit Union Association

Missouri Courier

Honorable Mention Northwest Credit Union Association

Anthem

Best League Annual Report or Yearbook (print) First Place League of Southeastern Credit Unions

2010 LSCU Annual Report

Honorable Mention Northwest Credit Union Association

2011 Annual Report

Website First Place California & Nevada Credit Union Leagues

AMC 2011 Mobile Web Application

Honorable Mention Credit Union Association of the Dakotas

CUAD

On-line Publication First Place Pennsylvania Credit Union Association

Life is a Highway

Best Use of Social Media First Place Credit Union Association of the Dakotas

Dakota Connect

Honorable Mention Georgia Credit Union Affiliates

Credit Younion

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PRO – BEST OF SHOW CREDIT UNION ASSOCIATION OF THE DAKOTAS

The Memo

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Pro & Blockbuster Judges

ANDREA CUMPSTON As Director of Communications & Marketing with the National Cooperative Business Association, Andrea R. Cumpston provides strategic planning, media relations and communications expertise. A fan of cooperative enterprise, Andrea is pleased to be with NCBA, especially as the International Year of Cooperatives approaches.

Prior to joining NCBA, Andrea worked for ten years with the National Rural Telecommunications Cooperative, leading the Communications division, delivering member-focused materials and promoting the efforts of the organization through various media. While with NRTC, Andrea served on the Boards of the Council of Rural Electric Communicators and the National Rural Economic Developers Association.

Andrea holds a Ph.D. in English from The University of Alabama and now serves as adjunct faculty with the University of Maryland University College.

WILLIAM I. GREENER III Bill Greener is a founding partner of the firm, Greener and Hook, LLC, a communications and political consulting firm servicing individual companies, trade associations, ad-hoc organizations and Republican candidates for political office. In operation since May of 1998, Greener and Hook has attracted a wide array of both corporate and political clients.

Throughout his nearly 30 years in the communications and political consulting fields, Greener has set the standard for uncovering solutions while developing a reputation for putting together winning strategies when communications is the key to victory in a political arena. He has an extensive background in dealing with situations that involve balancing public opinion, public policy and political considerations.

From 1991 through the formation of Greener and Hook, he was a partner at the firm of Smith & Harroff (S&H), an Alexandria, Virginia-based consulting firm, working on both corporate and political accounts. In 1996, Greener took a leave of absence from Smith & Harroff to serve as Convention Manager for the Republican National Convention. The San Diego convention was one of the most highly praised in convention history for turning an event usually of interest only to political activists into an entertaining television program that attracted and interested a much wider audience.

Before going to S&H, he held a series of senior public affairs posts in both the corporate and political world. In 1990, Greener was Vice President for Public Affairs for Wheelabrator Technologies, Inc. Prior to that, he directed corporate communications and state government affairs for International Paper for three years.

In the 1986 election cycle, Greener was the Deputy Chief of Staff for political operations at the Republican National Committee (RNC), where he was responsible for directing the communications and political divisions, the operating arms of the RNC. Prior to holding this position, he spent three years as Communications Director for the RNC. At the outset of the Reagan Administration, Greener held the post of Director of Public Affairs at the Department of Energy (DOE). In addition, he has been Director of Media Operations for the U.S. 10

Synthetic Fuels Corporation and served in the communications offices of both the Treasury Department and the Ford White House. Other political posts include Director of Media Operations for the National Republican Congressional Committee (NRCC), Communications Director for the Illinois Republican State Party, and a similar job for the state's U.S. Senate candidate in 1980.

A 1972 graduate of Washington and Lee University with graduate-level studies in psychology at Miami of Ohio University, Greener serves on the faculty of the George Washington University's Graduate School of Political Management (GSPM). He is active in youth sports, coaching both basketball and baseball.

Greener is a member of the Church of the Covenant (Presbyterian USA) where he has served as an elder and deacon, as well as Sunday School teacher.

Greener resides in Arlington, Virginia with his wife Leigh Ann and their four children, Rebecca, Billy, Ted, and Jesse.

GABE SNOW Gabriel joined the National Rural Electric Cooperative Association (NRECA) in September of 2007. He works in the Government Relations Department, where heis primarily responsible is organizing grassroots activity around legislative priorities for NRECA. He also serves as the program lead for the Electric Cooperative Candidate Training Academies and the annual National Community Service Award Program.

Gabriel was raised in a small town in southern Oklahoma and graduated from the University of Oklahoma with a B.A. in Political Science in May of 2000. He has lived and worked in the Washington, D.C. area since 2001. Prior to joining NRECA, he worked at the corporate headquarters of the global power company, the AES Corporation, for six years.

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