New Twists on Traditional Marketing Lisa Hales, VP Marketing Army Aviation Center Federal Credit Union
Marketing • –noun 1. the act of buying or selling in a market. • 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling. (from dictionary.com)
Facebook, Twitter & Blog • Do you have one? • How much time does it take? • Content • Driving members to the sites
6 Ways to Avoid a Social Media Catastrophe • Fight social media fire with social media water. Be it Facebook, Twitter or another network, always make sure you are in the same medium as your customers. • Context matters. If you are responding to a tweet, make sure you aren’t responding to the final of a series of tweets, as you could end up looking foolish. • Apologies matter. If you are going to apologize to your customers, you’d better mean it. • Don’t bite the hand that feeds you. Don’t mock or belittle your customers. It’s a bad move. • It matters who steers the ship. It pays to trust your staff, but make sure the person running your social media front has the sensibility and the training that you can rely on. • Avoid “The Streisand Effect.” Sometimes, you are the problem. By trying to cover up or mend mistakes, you may be perpetuating them. Focus efforts on shutting down, not causing, the media hype. Live from #SXSW: 6 ways to avoid a social media catastrophe By Guest Blogger on March 13, 2011
Education & Youth • Education to students • Boys & Girls Clubs • In-school Credit Unions • Jr. ROTC check classes • Annual scholarships • Resources
Resources • NEFE (hsfpp.nefe.org) • Money Matters • Practical Money Matters • WhatsMyScore.org • PracticalMoneySkills.com
Community Involvement • Plan • Things to look for • Ask for input • Fundraising suggestions
SEGs • Email newsletter article each week • Two-side flyer with benefits • Employee of the month gifts • Flyers/brochures in breakroom • HR sign-up package
SEG Examples
Press Releases • Take pictures! • Take more pictures! • Send in PR for all events, no matter how small
Some Budget Stretching Ideas • Sign a contract • Ask for bonuses – free remotes, extra ads, sponsorships • Don’t agree to the price they ask, ask for something a little better • Participate in the LSCU Cooperative Advertising Campaign
Lisa Hales
VP of Marketing lhales@aacfcu.com 334.598.4411 x 1307 Fax: 334.598.4711 PO Drawer 8 Daleville, AL 36322