Contact: Mike Bridges – VP, Communications and Marketing 850.558.1022 mike.bridges@lscu.coop www.twitter.com/LeagueofSECUs
LSCU member credit unions raise more than $1 million for Statewide Image Campaign Tagline utilizes – “Credit unions: we’re giving banking a better name” - Campaign will kick off this fall TALLAHASSEE, Fla., June 23, 2011 – The League of Southeastern Credit Unions (LSCU) will launch a new Statewide Image Campaign titled “Credit Unions: we’re giving banking a better name” with the goal of increasing awareness and membership for credit unions in Alabama and Florida. The fundraising for the fall campaign is approaching $1.2 million contributed by member credit unions. All of the money raised was also done on a voluntary “fair share” concept. The TV ad, which will run in many of the two states’ 14 media markets, debuted at the LSCU Annual Convention and Exposition (AC&E) on June 17.
The campaign is targeting Generation X which research shows is the largest demographic in the southeast that does not currently belong to a credit union. The campaign will utilize a combination of TV, radio, web, social media, and public relations efforts, depending on the amount of money raised in each media market. Research found that 60 percent of consumers in the southeast don’t know what a credit union is or that they can join. The LSCU Statewide Image Campaign will show that credit unions save their members money and traditionally have lower rates and fees. “The response to the concept of a cooperative advertising campaign and the TV ad has been tremendous,” said LSCU President/CEO Patrick La Pine. “The strength of the credit union movement is through cooperation. This campaign shows that our member credit unions see the value in working together to raise awareness for all credit unions.” A landing website (www.betternameforbanking.com) will illustrate the credit union difference by showing how much money a potential member will save on a mortgage or auto loan. A credit union finder will be on the front page of the website making it easy for a potential member to find a credit union near them. The credit unions that contribute to the campaign will get top priority on the search engine. One section of the website will highlight the benefits of shared branching. The website will also feature a real time social media feed to show what people are saying about credit unions. LEVERAGE, the LSCU Service Corporation, contributed the first $100,000 to the campaign. This money is being used to fund the creative. The shared branching networks in Alabama and Florida each contributed
Contact: Mike Bridges – VP, Communications and Marketing 850.558.1022 mike.bridges@lscu.coop www.twitter.com/LeagueofSECUs $25,000 to the campaign. Scout Branding of Birmingham, AL was selected to develop the creative direction of the campaign. The League of Southeastern Credit Unions represents 309 credit unions in Alabama and Florida with a combined total of $57 billion in assets and more than 6.3 million members. LSCU provides advocacy and regulatory information; education and training; cooperative initiatives (including financial education outreach); media relations and information; and business solutions. For more information, visit www.lscu.coop.
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