HandiSeat Brochure by think M.

Behind the strong demand for HandiSeat products are the toilet horrors that consumers face every day

HandiSeat

Environmentally friendly

HandiSeat are dedicated to providing proven hygiene solutions to widespread consumer concerns. Our innovative product range has been designed to meet real needs and

High-quality material

to equip consumers with practical answers to common problems. We are commited to achieving superior performance with products characterised by quality features and unique benefits.

Flushable & biodegradable

Public perceptions Fuelling high market demand for HandiSeat is the frequency with which consumers encounter toilet facilities they perceive to be poorly maintained. Heightened awareness of hygiene issues leaves many with a sense of unease when using public conveniences. Standards of cleanliness do vary and experiences are often unpleasant. HandiSeat remediates this problem by acting as an effective barrier providing comfort and protection.

Strong consumer demand

Large market

Robust research* findings provide evidence for a large potential market and support the fact our product meets real market needs

• 39% of adults surveyed expressed a likeliness to buy the product. This equates to a market size of at least 18.5 million people. • Whatever section of the adult market you take, at least 3 out of 10 of any group are motivated to buy. • Priority market segments are males and females aged 18-34 and males and females aged 55+. 46% of 25-34 year olds stated that they would be ‘very likely’ or ‘likely’ to buy. 54% of 55+ year olds stated that they would be ‘very likely’ or ‘likely’ to buy. • Pricing points have been formally tested to support optimal uptake and encourage maximum consumer market penetration.

* n.b. a representative survey of the UK population (1372 economically active adults). The survey was delivered by an independent research company (think M. Ltd.)

The HandiSeat is set to be a mass market convenience product

Real fears

Behind the strong demand for HandiSeat products are the toilet horrors that consumers face every day

Handi solution

Our pocket sized products are convenient for handbags, glove compartments and baby bags

Superior performance Compact and convenient packs

Recycled materials

Handiseat covers come in

the use of recycled materials

handi packs designed to be

in the manufacture of all our

carried discreetly in handbags

products so environmental

and pockets. Sealed for

standards remain

longevity and cleanliness,

uncompromised.

and branded for maximum shelf appeal with markettested designs and concept applications.

Our green credentials include

Flushable and biodegradable The cover is entirely removed with a straightforward flush

Thick, embossed sheets

and is fully biodegradable

High-quality is maintained

unharmed.

with the use of thick, embossed materials for the best in comfort. Strong and robust, the toilet seat cover will perform without tearing or coming apart.

so the environment remains

No contact with the toilet seat The unique Handiseat design allows users to apply Handiseat without coming into contact with the toilet seat at any point. Hands can stay well clear of any contamination.

A broad application product Consumer feedback repeatedly highlights a whole series of situations where Handiseat is considered to be ideal. These include:

“The need for Handiseat is widespread. Potential opportunities exist for wholesalers, retailers, and distribution partners. We offer attractive terms and benefits, and are investing in product launch and marketing activities.” Alan Parker, MD

•Leisure parks • Camping and caravan sites • Festivals • Football matches and sporting events • Airports, bus stations and train stations • Train and airplane cubicles • Motorway services • Tourist attractions • Offices and workplaces • Pubs, clubs and restaurants • Shopping centres

Market tested pack designs Striking, modern pack designs ensure that Handiseat stands out on the shelf. Distinctive packaging variations are available to maximize appeal among key market segments with different tastes and preferences. Our blue HandiSeat packs have been proven to have broad appeal among older consumers who represent a core market with large volume potential. The high impact colours and engaging imagery on pink Nasties packs grab the attention of younger audiences and families. Other variations are also available.

Point of sale material Display and advertising material is available with a range of options to best meet your business needs. Professionally designed to complement the HandiSeat brand and packaging, this material can be tailored for specific contexts and applications.

Marketing and advertising In full support of the product range, HandiSeat is planning a series of campaigns in the coming year including trade channel promotions, creative

mers’

Custo

iSea Hand NEW cts u Prod

ine genu rs have and ome erns Cust conc s a marketon ene milli hygi show arch least 18.5 rese of at size le* peop

Handi

everyd

NEW HandiSeat Products

point of sale support and

Customers’ fears

for and ng dem the the stro ucts areumers Behind at prod cons ors that HandiSe t horr yday toile ever eive perc

Customers have genuine hygiene concerns and research shows a market size of at least 18.5 million people*