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Introducing M.sphere M.sphere is a partner service, offering customised on-call business and market intelligence services to knowledge intensive communities. The service has been created to support enterprise, established businesses, institutions and intermediaries with rapid business and market intelligence. Users of such intelligence services include universities, UK science parks and technical business communities. Call Simon on 0845 838 7372 or email info@m-sphere.co.uk to discuss your needs and how we can work together.
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Rapid Response Fully tailored, ‘third party’ managed market and business intelligence services . . . Our services are specifically designed to meet the very unique requirements of technical, scientific and complex service sectors. We offer a dedicated intelligence team and custom branded enquiry tools that interface seamlessly with your existing media, as well as proven enquiry management technology and processes.
M.sphere provides your community with rapid response, specialist business and market intelligence. This service is essential for membership communities who want to remain competitive in today’s knowledge driven economy. Your community will have access to intelligence through a portfolio of specialist sources and networks that may otherwise be unavailable. The M.sphere team have invested in and have access to a wide range of ‘grey data’, fee based databases, knowledge networks and specialist libraries.
We answer enquiries on a wide range of subjects to support strategic business planning and operational marketing and business development activity.
• Investigating or monitoring competitors • Sourcing ‘hard to find’ suppliers • Sourcing potential customers & researching markets • Exploring scientific papers and technology research • Searching Intellectual Property (IP) • Access to business development opportunities • Intelligence to support investigating and refining new ideas
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A Host of Benefits Free services!
You have total control
A key part of the provision is that the services offered are free to your member community.
Our real time reporting and member check process provides you with the facility to decide who receives the service.
Simple and transparent charges Our approach to service charges means you know from day one what the costs are. Our contracts typically provide for 12 months of service with fixed monthly charges set at the outset based on community size and anticipated service demands.
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Extending your core team
Enterprise Communitie
We work with you to create additional opportunities to connect to your existing support services based on agreed enquiry ‘triggers’.
Supporting your marketing We can also incorporate intelligence activity into your own marketing and service promotions, supporting workshop events and intelligence ‘taster’ campaigns.
Incubators and Virtual Incubators
Membership Organisations and Communities
es
Adding value to membership/ tenancy
Supporting member/tenant recruitment
Key Benefits
Supporting awareness of your broader services/ facilities
Institutions
Retaining membership/ tenancy
Science, Technology and Innovation Networks
Increasing your members’ competitiveness
Academic Enterprise Teams
Increased brand exposure
Large Corporate Partners
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Effective Enquiry Handling Hello, how may we help? . . . Your new service will be present and accessible via multiple service entry points including your own web platform using tailored tools and widgets, and/ or using a telephone hotline.
Meeting ‘real’ needs . . . Asking the right questions is key to understanding what information or data will actually be helpful to a client.
M.sphere is delivered by a team of research and intelligence professionals with commercial and consultancy experience, as well as expertise in handling complex and technical requests. Member enquiries are refined through 1-2-1 contact and resolved by a team of research and intelligence professionals.
Multiple service entry points
0845 tel. Enquiry
Web interface
Username request/ registration
Client satisfaction request
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Enquiry form
Client e-mail report
Service call back
Team enquiry
Your advisors/ external referral
Intelligence research
Data budget reference
Adding Value Custom branding and service communications We will work with you to create engaging service communication, and assist in marketing ranging from development of promotional literature, exhibition materials and attendance, to on-site screen network content, email campaigns and web media.
Thematic workshops We will help you to raise awareness of the service by providing planning and implementation support for events demonstrating the need and use of research and intelligence.
Intelligence clinics
Dynamic intelligence We offer a range of proactive or ‘push’ intelligence. Additional service features can include managed feeds to your existing web estate, self select intelligence feeds for members, to ongoing piping and presentation of specialist data.
Topic guides and case studies Custom branded for use by participating communities, we are continually expanding our range of practical guides and case studies. These relate to applied research, using intelligence and strategic marketing.
A great way to establish a relationship with your core user community. We offer regular site based intelligence clinics bringing resources to answer enquiries in real time, share knowledge and understanding.
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Next Steps... We have developed a robust service mix that can be tailored specifically to meet your members’ intelligence needs and integrate with your own brand and services.
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Our Track Record Sector experience The team have delivered a range of strategic projects for the public sector including Regional Development agencies, enterprise agencies and local government; and have an understanding of the innovation and enterprise support agendas.
We have experience of providing research and intelligence in the following sectors, and particular skills and expertise in working with research and technology organisations, from high tech start ups to established technical / knowledge based business.
Engineering/ Construction
Electronics/ ICT
Environment
“It was very good to receive figures for market size; this report has given us added confidence in our product and resulted in the creation of a job and a forecast increase in turnover in this financial year.”
Chemical/ Pharmaceutical/ Biotechnology
Medical
Ray Broadbridge Nectar Electronics Ltd
“The M.sphere team quickly identified and supplied an extensive dataset of potential investor contacts relevant to our business sector. Their timely, accurate response to our enquiry was of great benefit to our business.” James Burke Director, Lovle Ltd
Service Sector
FMCG/ Retail
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Helping to grow a science community The pioneering UK science park, NETPark, has invested in our intelligence service to offer enhanced service to physical tenants and attract new subscribers to their extended ‘virtual science park’ community, NETPark Net. The specialist service provides market and business insight with sectoral focus on the physical sciences, particularly plastic electronics, microelectronics, photonics, nanotechnology, and their application in the fields of energy, defence, and medicalrelated technologies. The service has been branded NETintel, and is designed and delivered by the M.sphere team.
“We are really pleased to be able to offer members of NETPark Net access to this type of intelligence accurate, timely and rapid response market research is essential to the commercialisation of new technologies. It is imperative that we provide our community with the best services and support and NETintel is an important part of what we offer as we pursue our community’s growth objectives.”
The results to date include new tenancy and membership subscriptions, and the intelligence has proven to be of significant value to the NETPark community.
NETPark is very important to North East strategic investment in science and technology enterprise. The UKSPA member is one of the region’s ‘innovation connectors’, and is typical of the high-profile clients supported by the M.sphere team.
NETPark members accessing the service have taken full advantage of quality responses to enquiries.
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Catherine Johns, Director of Innovation Development, CDDC
“The NETintel service is extremely timely and useful. The information provided helped us identify relevant organisations to target. The team helped us to prioritise key contacts and the service contributed practically to our business development.” Graham Hopson Northumbria University on behalf of Family Talk
intel
Early results for a £50 million industry development initiative M.sphere has recently been adopted by one of the most important and contemporary UK sector development initiatives. Sunderland Software City represents a comprehensive approach to building a region’s software industry. Partners include a regional development agency, a university, a major innovation centre and science park, local government and a successful software industry community and related centre of excellence. Sunderland Software City is a new scale initiative, designed to inspire and encourage growth in software industry. With its drive to attract millions of pounds of business investment, employ thousands of people and generate wealth, the venture is set to have a huge impact on the North East.
In collaboration with all partners, the M.sphere team is developing a unique sponsored intelligence service with a range of benefits for clients and industry community including IP (Intellectual Property) searching, market and competitor insight, and even a national expert panel to support software concept evaluation. Early stage impacts include a number of successful enquiry responses. David Anderson, Head of Technology at ATEB IT Solutions, a business software development house, highly recommends the service:
“We required sector specific market data to support a new product initiative. The M.sphere team were extremely quick in providing us with market insight from expert sources.”
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Get connected... Call Simon on 0845 838 7372 or email info@m-sphere.co.uk to discuss your needs and how we can work together.
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