[Infographic] ThinkNow Retail™ Holiday Shopping Report 2017 Innovations In Technology Expected To Ignite A Boon For Retailers This Holiday Season On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems. Now in its fifth year, ThinkNow Retail™ in partnership with JElena Group, suggests that the adoption of mobile shopping among the Total Market, especially Hispanic Market Research consumers, has changed the dynamic of the consumer shopping experience, but not consumers desire to shop. And we’ll see that theory play out this holiday shopping season. Online retailers like Amazon have made it all too easy for consumers to shop on the go or at home, without the hassle of standing in line or camping out overnight. And for Hispanics, still reeling from changes in immigration policies, shopping online can remove a potential barrier: fear. The result: the most significant decline in brick and mortar purchases among the Total Market over last year, especially among Hispanic and Asian consumers, and a bump in online sales across the board. Download ThinkNow Retail™ for Total Market Research Insights. Preview Hispanic insights here in our newest infographic:
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About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.