[Podcast] ThinkNow Pulse™ 2017 Hispanic Consumer Sentiment Study Hispanic Consumer Sentiment Is Positive Across Multiple Economic Metrics Despite Whirlwind Election Year By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Listen in as Roy and Mario discuss the findings of this study: Download our detailed report here:
Download This Study Download the full detailed report for free. Please click the link below to get your copy now. DOWNLOAD NOW Share January 16th, 2017|African-American Market Research, Asian-American Market Research, Blog, Consumer Sentiment, Hispanic Consumer Research, Hispanic Market Research, Hispanic Online Research, Integrated Market Research, Multicultural Consumers, Online Market Research, Podcast, Total Market Research, Total Market Views
About the Author: Mario X. Carrasco
Mario is ThinkNow Research's Managing Partner. He entered the Hispanic arena as Marketing Director at Hispanic Business Magazine, the leading Hispanic business publication. There, he quickly became a leader in Hispanic online marketing. Microsoft took notice in 2006 and he joined the MSN Latino product group where he developed targeted microsites and partner portals. Mario was hired by Garcia Research in 2008 to develop the first representative Hispanic Online Panel with an emphasis on the Spanish-dominant community, CadaCabeza. Mario became Vice President of Online Research at in 2009 and then went on to co-found ThinkNow Research.