Journal of Cultural Marketing Strategy Names New Executive Founding Sponsor We are excited to share that ThinkNow Research, the leading multicultural market research firm, has been named Executive Founding Sponsor of the Journal of Cultural Marketing Strategy, published by Henry Stewart Publications. The journal is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a substantive contribution to the field of cultural marketing. The bi-annual publication is the first publication dedicated to cultural marketing strategy in the U.S. and abroad. The journal is designed to bridge the gap between academic and business worlds and is the only peer-reviewed journal dedicated to researching the multicultural and cross-cultural consumer. The growth of multicultural populations in the U.S. is changing the demographic landscape in historic proportions. African-American Market Research, AsianAmerican Market Research and Hispanic consumers currently account for 38 percent of the total U.S. population. These groups will be the majority of the population by 2044 and multiracial Americans will account for almost 25 percent of the growth by 2040. “ThinkNow Research is proud to be the Executive Founding Sponsor of a journal of this caliber that has rigorous analysis in the field of cultural marketing research,” says Mario X. Carrasco, co-founder and principal, ThinkNow Research. “As the U.S. continues to become more multicultural and multiethnic we need resources like the Journal of Cultural Marketing Strategy to lead the way in understanding this consumer.” In May, mitú in partnership with ThinkNow Research published an empirical study, “A New Scale to Measure Multigroup Ethnic and American Identity in the U.S.” in The Journal of Cultural Marketing Strategy. This research unveiled a Bidimensional Identity Measure (BIM), a new method for marketers to measure how multicultural consumers identify themselves. Lead researcher in the mitú study and journal editor, Dr. Jake Beniflah says, “We’re excited to partner with ThinkNow Research to continue raising the bar of excellence for multicultural research while making it accessible for brands to apply the techniques and best practices to impact their effectiveness.” Subscribe to the Journal of Cultural Marketing Strategy – Here Share1 July 6th, 2017|African-American Market Research, Asian-American Market Research, Blog, Hispanic Market Research, Market Research Professionals, Need to Know, News, Total Market Research
About the Author: Mario X. Carrasco
Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research, an awardwinning culturally-integrated market research agency based in Burbank, CA. The agency integrates Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.Under his co-leadership, ThinkNow Research has successfully launched several innovative market research initiatives, such as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.