[Podcast] African-American Consumer Sentiment Unsurpassed In Total Market Earlier this year, ThinkNow Research conducted its annual Consumer Sentiment study among a representative sample of U.S. Hispanics, AfricanAmericans Market, Asians, and non-Hispanic whites. This is the third year we have conducted this study, and it has now become one of the most widely cited consumer sentiment studies for its focus on multicultural consumers. While our focus on the blog this month is on African-American consumers, our data goes in depth across all cohorts. For the full consumer sentiment outlook with a breakout of all cohorts, please go to our store to purchase the full report. Listen in as Roy and Mario discuss the findings of this study: Download our detailed report here:
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About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics CadaCabeza. This panel broke new ground in panel building by focusing on the
recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.