[Podcast] The Future Of Casual Dining? Asian Consumers First quarter 2016 revealed the vulnerability of the casual dining industry. The barand-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better. ThinkNow Research has taken a closer look at this sector from a Total Market perspective. We were looking for signs of potential demographic trends that could help the casual dining industry regain its footing in the increasingly competitive restaurant industry. In our latest Omnibus Plus+, we interviewed over 1200 respondents with readable base sizes of Hispanics, African-Americans, Asian Market Research, and nonHispanic whites. This blog will focus on Asian respondents. You can download the full report for free below:
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About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of
Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics - CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.