[Podcast] Fast Food Restaurants Report 2016 What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think. The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? ThinkNow Research conducted a nationwide survey researching 600N Hispanics, 250N African-Americans market, 250N Asian, and 250N non-Hispanic whites on the topic of fast food. We found that “great tasting food” is the most important factor in choosing which quick service restaurant to go to. Listen in as Roy and Mario discuss the findings of this study:
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Download the full detailed report for free. Please click the link below to get your copy now. DOWNLOAD NOW As the quick-service industry goes through some disruptive changes and increased competition from businesses like Starbucks, perhaps going back to delivering what made them household brands will keep the fries dropping for decades to come. Read the Full Blog Here August 17th, 2016|
About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.