[Video] Cross-Cultural Gen Z: How to Think About Culture & Ethnicity with Gen Z ThinkNow co-Founder Mario X. Carrasco recently presented our latest research findings on Gen Z at the 2017 Qual360 North Amercia Conference at Gallup’s headquarters in Washington, D.C. Entitled “Cross-Cultural Gen Z: How to Think About Culture & Ethnicity with Gen Z”, Mario shared key insights about this young cohort, such as how they interpret culture and ethnicity and the role these factors play in their lifestyle choices and purchasing habits. The presentation also juxtaposes Gen Z with its sibling cohort, Millennials. It also outlines steps brands can take to better engage Gen Z in a qualitative research setting. https://www.youtube.com/watch?v=mWuTaMrwyB4 In case you couldn’t make it to D.C. for the conference, we’ve uploaded the edited presentation here. Share May 10th, 2017|African-American Market Research, Asian-American Market Research, Blog, Hispanic Market Research, Multicultural Consumers, Online Market Research, Total Market Millennials, Total Market Views, Video
About the Author: Mario X. Carrasco
Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research, an awardwinning culturally-integrated market research agency based in Burbank, CA. The agency integrates Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.Under his co-leadership, ThinkNow Research has successfully launched several innovative market research initiatives, such as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.