#QualOnTheStreet: ThinkNow Drive™ Auto Buying Trends & Habits The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. Our latest market research study, ThinkNow Drive™ reveals what’s driving automobile buying trends and habits among Total Market consumers. Watch as our street team takes over The Fade Factory Barber Shop in Burbank, CA. Learn what drives car purchases and the adoption of autonomous tech. Download the report here for additional insights:
https://youtu.be/_lhQANMN7cU Download This Study Download the full detailed report for free. Please click the link below to get your copy now. DOWNLOAD NOW Share3 May 25th, 2017|African-American Market Research, Asian-American Market Research, Blog, Consumer Sentiment, Hispanic Consumer Research, Integrated Market Research, Multicultural Consumers, Online Market Research, Total Market Research, Video
About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.