NIA HUGHES COMMUNICATIONS SPECIALIST, CUSTOMER SATISFACTION
AUTOZONE GOES INTO OVERDRIVE WITH NEW RETAIL ACCELERATION INITIATIVE AutoZone’s success depends on AutoZoners everywhere. If we want to increase sales growth and engage with customers in innovative ways, the weight cannot fall solely on our Store AutoZoners. We must work together to evolve our business to meet customer needs. At the virtual National Sales Meeting in September 2020, Chairman, President and CEO, Bill Rhodes, shared highlights about how we as a company are seeking to better cater to the needs of our customers through seamless shopping experiences, a robust assortment of products and passing savings on to our customers where possible. Recently implemented technology improvements, including a new touchscreen Point-of-Sale (POS) system and a fully reimagined AutoZone website are among the latest innovations in our continued goal to provide WOW! Customer Service. Technology is key part of our efforts, because that is where the customer experience usually begins - online. The ability to engage the do-it-yourselfer (DIYer) ‘end to end’ from online search to post-transaction is paramount to success. Achieving these goals is a team effort. Together the Store Operations, Merchandising, Information Technology and E-Commerce teams bring their unique insights and experience to the table to continually improve customers’ experiences. COVID-19 has altered the way retailers interact with customers. This new retail environment has impacted buying behaviors and could potentially continue impacting behaviors well into the future. For this reason, AutoZone continues to look for new opportunities to provide our customers with the right parts at the right price, when and where they need them. Be on the lookout for more exciting enhancements in the weeks, months and years to come, as we continue to evolve with our customers’ shopping needs.
18 | TUNE-IN | FEBRUARY 2021
