Thinkwell Lookbook by ThinkwellCreative

TIME TO SHINE

Let our best work make your best work shine.

2 | BUILD A NEW BRAND

A NOTE FROM MARISSA

And since we at Thinkwell all walk around with lightbulbs over our heads, it occurred to us that instead of just slapping some files together for you to ogle, it might be extra helpful to organize them based on what you might need to grow your business, build your brand or market your plans. On the pages that follow, you’ll find ideas to consider and examples of projects we’ve worked on, along with some handy-dandy tips we’ve learned over the years to help you up your game in the world of marketing and communications. To all of the clients we’ve loved before, we can’t thank you enough for helping us grow our business and for allowing us to help you grow yours. We hope this relationship of ours continues long-term. We already know a lot about you, your brand, your environment and your constituents. Please call us again soon so we can help you think through some fresh solutions to meet your goals.

n this modern economy, we can find ourselves buying and selling in a lot of different ways. There is one way, however, that is perhaps the most precious and valuable.

Paying with our attention.

To those who identify as Thinkwell-curious, nice to meet you! In perusing this lookbook, you’ll get a good sense of who we are, the kind of work we do and our core beliefs when it comes to effective marketing and strong communications. New challenges keep our creative fires burning, and our team would love the opportunity to learn more about you, what your needs are and how we can help exceed expectations.

As we barrel forward through our days, weeks and years, so many distractions are vying for our attention. Same goes for those we are trying to reach through various channels of marketing and communications. It’s not enough anymore just to put words and images out into the world. We have to be deliberate and strategic, and Lord a-mighty, we’ve gotta be creative!

You’ll find all of our contact information at the end, including phone, text, email, snail mail, website, social media and whatever additional type of communication gets invented by the time you are finished reading this.

This Lookbook (or capabilities presentation, if you want to be fancy) is Thinkwell at its best—at our most deliberate, most strategic, most creative. It’s Thinkwell doing what we do, and what we do is cut through the noise and distractions to get your message in front of the folks who need to see it. How do we do that? A few different ways.

All the best,

The work you will see here falls mostly into two categories: elemental and whimsical. The first represents the pillars of your business needs, the most basic elements, our most requested and what-we’re-knownbest-for workhorse marketing and communications pieces. The latter category shows what we create when a client says, “I want to do something a little special with this ... got any ideas?” Wow, those are fun.

P.S. Speaking of getting your attention, you will probably notice that we’ve blurred, covered up or replaced some of the logos and branding in the examples we share in this document. This is out of respect for our clients as some have “non-endorsement” policies. Please note that any project listed in this lookbook does NOT indicate or imply that client’s endorsement of Thinkwell. Ok, now that that’s out of the way, on with the show.

Thank you for your attention. We’d love to help you pay it forward.

MARISSA LOPER President and Chief Word Nerd

BRIGHT IDEAS | THINKWELL LOOKBOOK | 3

What we love to do Here’s just a sampling of our services: • Branding • Brochures • Business plans • Communication plans • Copywriting • Digital media strategy & placement • Fact sheets • FAQ documents • Graphic design • Interactive PDFs / e-brochures

• Logos • Meetings & events • Memos • Newsletters • PowerPoint presentations • Product guides • Production management • Reporting & spreadsheets

• Social media planning & execution • Speechwriting & coaching • Taglines • Templates • Training • Videos • Virtual meeting support • Website design

What we don’t do: Sometimes it’s easier to define what we do by first clearing up a few things folks have asked us to do that we just don’t do. Ever. 1. Public relations 2. Traditional media placement 3. Colonoscopies* *This one warrants further explanation. Our phone number is just one digit different from a local gastroenterologist’s, so we receive errant patient calls a few times per week. We’d like to help, butt ...

Looking for something that’s not on our list? Tell us about it, and we’ll let you know if it’s something we can knock out of the ballpark for you. If not, we’ll try to point you to someone who can.

4 | BUILD A NEW BRAND

WHAT’S INSIDE

If you’re looking for ideas, you’ve come to the right place. We’ve organized our projects and notes by the primary goal we designed them to achieve. What are you hoping to accomplish today?

LAUNCH AN IMPORTANT INITIATIVE

PROMOTE AN EXISTING BRAND

BUILD A NEW BRAND

HOST AN EXTRAORDINARY EVENT

ENHANCE YOUR CUSTOMERS’ LOYALTY

BEAUTIFY REPORTS, GUIDES & TRAINING DOCS

MAKE YOUR TEAM LOOK MORE PROFESSIONAL

BRIGHT IDEAS | THINKWELL LOOKBOOK | 5

RECOGNIZE & REWARD

ACHIEVE BUY-IN

CELEBRATE MILESTONES & SUCCESSES

INSPIRE & EQUIP YOUR SALES TEAM

6 | BUILD A NEW BRAND

Build a new brand

re you launching a new brand or company and need branding and marketing materials? Sometimes itâ&#x20AC;&#x2122;s easy to get lost in the sheer volume of new-brand needs instead of prioritizing and then carefully executing a plan. Let our creative branding gurus build a thoughtful plan for you. We would love to design your logo, define your branding and shape your brandâ&#x20AC;&#x2122;s voice.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 7

WEBSITE HOMEPAGE

LOCAL INFUSION

901 Properties opened its doors in 2015 and needed it all: a name, a logo, a website, signage and a host of marketing materials. Thinkwell loved infusing Memphis charm and smart design into the branding of this company of local experts. Homeowners around Memphis have taken note. A few customers have even hired 901 Properties just because they wanted prettier For Sale signs in their yards!

FOR SALE SIGN

CAR MAGNET NTyler_BusinessCard_Back.pdf

2/14/17

3:04 PM

SALES FOLDER C

CMY

Becky G a llagh e r 9055 Forest Centre Drive Germantown, TN 38138 O. 901.443.5115 M. 901.232.5825 F. 901.416.3737 E. bgallagher@901properties.com

www.901properties.com

BUSINESS CARD

8 | BUILD A NEW BRAND

PROPER NAME

What’s in a name? Sometimes everything. When a major medical device company came to us ready to rebrand their educational program, they needed the perfect name and look to go with it. The company wanted a catchy acronym and logo that would be recognizable and memorable for their audience. Thinkwell was able to not only give them what they asked for, but we sweetened the pot by creating a versatile new brand that opened the door to infinite possibilities for future creative communications.

START-UP BRANDING

When you’re running a new company, every penny matters. That’s why we selected a brand font for Ariste Medical that is clean and professional but also free to download and use.

Ariste Medical already had a name and logo when they came to Thinkwell. We created branding guidelines to ensure their branding was consistent across all of the documents they produce. They also hired us to rewrite and redesign their website so investors could learn more about this unique medical start-up. Products

Ariste Brand Guidelines

Team

News

Contact

Products

Team

News

Contact

The Logo The Ariste logo consists of two elements: title and subtitle. Both elements should always appear together.

Improving surgical recovery & results

Our logo is visual representation of our company, so it is vitally important to use it correctly and consistently. Use only approved artwork received from Ariste Medical.

At Ariste Medical, we strive to improve patients’ outcomes and quality of life while reducing the cost of their healthcare needs. By developing drug-device combination products with controlled and extended elution of a variety of drugs, we aim to prevent or treat common complications, such as infection, restenosis, thrombosis, adhesion and pain.

Typography Primary Font Helvetica Neue Heading: Helvetica Neue Bold Main Body: Helvetica Neue Light Supporting Fonts: Helvetica Neue Regular & Helvetica Neue Medium to be used as needed. (Use bold and italic versions of these fonts to highlight important information where needed.)

Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12334567890!@#$%^&*()_+[]\{}|;’:”,./<>?

Improving surgical recovery & results Polymer

Helvetica Neue Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12334567890!@#$%^&*()_+[]\{}|;’:”,./<>?

We have developed a polymer that allows a

We are improving patients’ outcomes and quality of life while reducing the cost of their healthcare needs.

Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12334567890!@#$%^&*()_+[]\{}|;’:”,./<>?

drug to be physically embedded in it, creating a complex network of .... Keep reading

Hernia Repair

Hernia defined: When an organ or fatty

tissue squeezes through a weak spot or hole in the surrounding muscle or ....

Keep reading

With our products we aim to prevent or treat common complications, such as infection, restenosis, thrombosis, adhesion and pain.

At Ariste Medical, we strive to improve patients’ outcomes and quality of life while reducing the cost of their healthcare needs. By drug-device combination products with controlled and extended elution of a variety of drugs, ERAdeveloping Mesh

Helvetica Neue Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12334567890!@#$%^&*()_+[]\{}|;’:”,./<>?

Ariste Extended Release Antibacterial (ERA)

the ideal combination robust common complications, such as infection, restenosis, thrombosis, adhesion and pain. we aimMesh tois prevent or oftreat repair coupled with a reduction of ....

Keep reading

Our polymer technology We have developed a polymer that allows a drug to be physically embedded in it, creating a complex network of interlocking pores through which the drug subsequently diffuses to the target tissue.

Polymer coating Proprietary / stable / biocompatible

Drugs

Polymer WEBSITE

Extended release antibiotic elusion

Small molecules, vectors, or biologics / variety of possible drug combinations

Extended antibiotic protection >14 days / elution time period is much longer than competing elution technology

MORE FROM HOMEPAGE Products

Our team

We are improving patients’ outcomes and quality of life while reducing the cost of their healthcare needs.

BRAND GUIDELINES DOCUMENT

with business and marketing acumen and scientific advancements, our team provides the map out strategies for market success.

Meet our team

drug to be physically embedded in it, creating a complex network of ....

Keep reading

Hernia Repair

Hernia defined: When an organ or fatty tissue squeezes through a weak spot or hole in the surrounding muscle or ....

With extensive backgrounds in medical research, treatment and product development combined expertise and knowledge to develop cutting-edge technology to better medical treatments and

HOMEPAGE

We have developed a polymer that allows a

With our products we aim to prevent or treat common complications, such as infection, restenosis, thrombosis, adhesion and pain.

Keep reading

ERA Mesh

Ariste Extended Release Antibacterial (ERA) Mesh is the ideal combination of robust repair coupled with a reduction of ....

BRIGHT IDEAS | THINKWELL LOOKBOOK | 9

ROBOT REBOOT

Years ago, a global hospitality company contacted us about creating an internal resource designed to strengthen relationships with hotel owners. One aspect of the program involved robots writing “handwritten” notes. In 2019, the company decided to really push this capability and turned to Thinkwell once again to refresh and rebrand the concept. Already familiar with the entire project, we were able to help turn a forgotten feature into a beloved program mascot. HOLIDAY ROBOTS

SNAPPY SITES

The website we initially created to go along with the project mentioned above is still one of our favorites. Bright colors, whimsical designs and subtle movement make it fun to interact with the site and select just the right gift for any occasion. And because we have become long-term partners on this project, it’s easy for the company to reach out when the site needs to be updated or refreshed.

WEBSITE SUPPORTING PAGE

WEBSITE HOMEPAGE

10 | PROMOTE AN EXISTING BRAND

Promote an existing brand W

e work with a lot of companies that have been around for years. How do you continue to keep a brand fresh, while adhering to established branding guidelines? At Thinkwell, we call this â&#x20AC;&#x153;creativity within a box.â&#x20AC;? Here are some great examples of ways to promote an existing brand!

BRIGHT IDEAS | THINKWELL LOOKBOOK | 11

AFTER

FOUNDING FATHER

The founder of a global hospitality company wrote a book that was originally published in the 1950s. When we started this project, the only available copies were in paperback, the cover art was garish and the text was full of typos. So the hospitality company and Thinkwell worked with a publishing company to create a commemorative edition, hardcover version of the bookâ&#x20AC;&#x201D;complete with new jacket art and a keepsake box. The books went to hotel owners as gifts.

BEFORE

12 | PROMOTE AN EXISTING BRAND

EXPERTISE ADVERTISING

Periodontal Associates of Memphis is a well-established brand. For multiple years in a row this group has won the Top Dentist award, which allows them to advertise in a special edition of Memphis magazine. The group contacts Thinkwell every year to create more than just an ad. We work together to educate the consumer on periodontology, while highlighting PerioMem as the best in the field. The doctors frame the ads and hang them in their office to remind patients that they’ve chosen an award-winning health partner. 2019

2018

20,000 Dental Implants … and Counting

Revolutionary procedures fix receding gums Your beautiful, healthy smile awaits! Have your gums begun to creep up, exposing the roots of your teeth? This problem is fixable! The experienced team of periodontists, hygienists and staff at Periodontal Associates of Memphis (PerioMem) is ready to give you the best possible treatment and care for all your periodontal needs. What is gum recession, and is there a solution? Gum recession is common and correctable. When a person’s gums recede 3 mm, repair may be necessary to avoid root sensitivity and unsightly appearance. Thin gum tissue puts you at higher risk for recession. The best news? Gum grafting is 95% successful! Our specialized periodontal plastic surgeons, Drs. Roger D. Craddock, Mitchel S. Godat and Grant T. King, are experts in gum reconstruction using soft tissue grafting techniques. What is the Chao Pinhole® Surgical Technique? The Chao Pinhole® Surgical Technique is an advanced method for correcting gum recession that uses

specialized tools to access affected areas without the need for traditional gum surgery. The gums are simply lifted gently back into the correct position on the surface of the teeth, creating a healthy, even gumline that can prevent infection and protect the bone under the gums.

What are the benefits of this technique? Pinhole gum surgery is unlike other gum recession procedures—what used to require several appointments can now be completed in just one office visit. This technique decreases discomfort during the procedure, while enabling a quick recovery. Plus, patients experience little downtime and no food restrictions beyond a day or two. Meet our newest periodontal specialist. We’re thrilled to welcome Dr. Grant T. King to our PerioMem team. A Clemson University graduate, Dr. King attended the University of Tennessee Health Science Center, where he received his Doctor of Dental Surgery, master’s degree and Certificate in Periodontics as well as serving as chief resident. His areas of expertise include dental implants, sedation dentistry, periodontal plastic surgery, and treatment of periodontal diseases. Dr. King comes from a “dental family”—his father, brother and brother inlaw are all dentists.

Before and after

The exceptional team at Periodontal Associates of Memphis is ready to help you smile again.

Call today: 901.761.3770 or 800.824.1628 www.PerioMem.com

2017

Dr. Roger Craddock (right), Dr. Mitchel Godat (left) and the hygienists and team at Periodontal Associates of Memphis take pride in helping their patients get and maintain a healthy mouth and smile. For nearly 50 years, this group has provided personalized solutions for each patient, from laser treatments and cosmetic periodontal surgeries to dental implants and other procedures and therapies.

We transform “gummy smiles” into bigger, brighter, healthier smiles. Do you have a “gummy smile”—where a lot of your gums show, while your teeth appear short and stubby?

Having placed more than 20,000 dental implants, the team offers a specialty treatment that’s a variation to standard implants called All-on-4®. To uphold a denture, this technique uses just four implants, which are strategically placed to deliver a minimally invasive, long-lasting solution for missing teeth. The procedure is cost-effective while offering strength, durability and fast results.

Actual Patient

If so, make an appointment at Periodontal Associates of Memphis to see if an Esthetic Crown Lengthening might be right for you.

What is Esthetic Crown Lengthening?

Esthetic Crown Lengthening—or a Gum Lift—is a safe and effective procedure that can dramatically improve the attractiveness of your smile. This procedure involves reshaping excess gum and bone tissue to uncover hidden enamel, making teeth look longer. With patient comfort and safety always top of mind, we perform Esthetic Crown Lengthening with the state-of-the-art Light Walker Laser, which minimizes discomfort and speeds healing. Plus, sedation is available to ensure you are at ease and relaxed during the procedure.

Can you also restore broken or uneven teeth?

Our highly skilled team can enhance your smile while restoring teeth … all with expert care. Sometimes Esthetic Crown Lengthening can be accomplished without restorations. We can also provide dental implants if you have missing teeth, or if your teeth are worn or fractured, we can work with a cosmetic dentist to pair this procedure with veneer, crown or bridge restorations.

BEFORE

Because the All-on-4 dental implants are like bionic teeth, acting as tooth root substitutes, patients can taste food again, enjoy a strong bite, banish bad breath and messy goo, and have secure teeth that look and feel healthier. It’s a life-changing, permanent solution.

AFTER

The exceptional team at Periodontal Associates of Memphis is ready to help you smile again.

Call today: 901.761.3770 or 800.824.1628 www.Pe rio Me m.c o m

Whom should I trust with my smile?

When you need precise, specialized cosmetic periodontal surgery, you want the very best surgeons. Both Dr. Roger Craddock and Dr. Mitchel Godat at Periodontal Associates of Memphis have been named Top Periodontists in Memphis for the past eight years. Dr. Craddock has been a periodontal surgeon for 29 years, and Dr. Godat is a board-certified periodontist.

SOMETHING BIG

We proudly work with a huge global hotel brand that has more than 2,000 open hotels around the globe. To better understand how big this brand really is, Thinkwell started playing around with the math (yep, we’re weird… we love words and numbers!). In the end, we created an animated video that playfully explores how long it would take a traveler to stay at one of the brand’s hotels every night. It’s one of our all-time favorite projects, and we continue to update the math in this video every year.

A periodontal surgeon for 28 years, Dr. Craddock is a member and past president of the Memphis Dental Society and the Tennessee Society of Periodontists. Dr. Godat is a board-certified periodontist and lectures at the University of Tennessee College of Dentistry and the University of North Carolina Chapel Hill. Dr. Godat also serves as the Executive Director of the MidSouth Mission of Mercy, a free dental clinic. To offer support or a donation, please email info@MidSouthMissionofMercy.org. Both doctors have been named Top Periodontists in Memphis for the past seven years.

The exceptional team at Periodontal Associates of Memphis is ready to help you smile again.

Call today: 901.761.3770 or 800.824.1628 www.PerioMem.com

Numbers speak volumes. But science suggests the human brain can’t really comprehend large figures. Breaking down big numbers into smaller numbers helps us understand magnitude. This video is a fun example of how to do that—and how to make people feel proud about being part of something really big.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 13

NONPROFIT EDUCATION S C HO OL S

The Germantown Education Foundation had existed for years, and it was the city’s best-kept secret. When the nonprofit started fundraising, however, the group needed help educating people about the foundation. Thinkwell designed a new logo for the foundation and a brochure that intentionally matched other pieces of collateral the city gives out. The brochure clearly states the mission of the organization, exactly where funds go and how people can give.

S CMI HO OL S S SION Strong schools, strong community Communities with outstanding and innovative educational programs Dogwood Elementary

retain economic prosperity with their ability to attract and retain businesses, Since opening in 1977, customers Dogwood and residents. To support these types of and enrichment Elementaryacademic has won multiple awards programs in our schools, the Germantown Education for performance and Foundation recently waswas established in 2006. An independent, 501(c)3,School not-for-profit the foundation raises funds for the named a Reward by thecorporation, state of Municipal School District (GMSD), through a variety of Tennessee.Germantown Dogwood houses students creativethrough events and partnerships from kindergarten the fifth grade with the businesses and residents. and proudly boasts the dolphin as its Theofferings mission in ofchoir, the Germantown mascot. With sports and Education Foundation is to mobilize community resourcesfortoeach support arts, Dogwood has something of and benefit schools and educational programs in the city of Germantown. Through grants, projects and its almost 900 students. initiatives, the foundation helps advance the academic achievement of students by improving the quality of teaching and learning.

Mobilizing community resources to advance the academic success of Germantown students

P6 D ONAT E

An investment in knowledge pays the best interest.

Our schools

MI S SION

The city of Germantown, Tennessee, founded its public school district in 2014. More than 500 employees of the GMSD serve over 5,700 students in five award-winning schools nestled in residential areas throughout our city. The schools’ close proximity to neighborhoods allows many students to take advantage of walking or riding their bikes to school. These students represent a diverse ethnic, racial, religious and socioeconomic groups.

Benjamin Franklin

Farmington Elementary Farmington Elementary serves over 800 students, from pre-K to grade 5. With a robust roster of afterschool activities, one unique features of the school is its courtyard garden, which serves as an extension to the learning lab and is home to box turtles and mallard ducks. The Farmington Falcons have also won multiple academic awards, and Farmington Elementary was named a Reward School by the state of Tennessee.

S C HO OL S

The Germantown Education Foundation supports the five public schools in the Germantown Municipal School District

www.germantowneducationfoundation.org

*****************AUTO**5-DIGIT 38138 S174061 B1 C999 P38 STEPHANIE BROCKWAY 6685 POPLAR AVE. SUITE 202 GERMANTOWN, TN 38138 Germantowneducationfoundation.org/site/donate

DONAT E ONL INE AT: POST M AST ER: PL E ASE DEL IVER IN-H OM E 7 /5 /2 016 - 7 /2 2 /2 016 GERMANTOWN EDUCATION FOUNDATION PAID

6685 Poplar Ave. Suite 202 Germantown, TN 38138

US POSTAGE PRSRT STD

SUSTAINING GERMANTOWN’S COMMITMENT TO TOP-QUALITY EDUCATION

D ON AT E

MI S SION

Communities with outstanding and innovative educational programs retain economic prosperity with their ability to attract and retain businesses, customers and residents. To support these types of academic and enrichment programs in our schools, the Germantown Education Foundation was established in 2006. An independent, 501(c)3, not-for-profit corporation, the foundation raises funds for the Germantown Municipal School District (GMSD), through a variety of creative events and partnerships with the businesses and residents.

Mobilizing community resources to advance the academic success of Germantown students

D ONAT E MI S SION

How you can support the foundation

Strong schools, strong community

There are many ways business owners and residents can support our students, teachers and schools through the Germantown Education Foundation.

Everyday partnerships Kroger. Link your Kroger card to Germantown Mobilizing community resources tothe advance the Education Foundation, and every trip you to the storestudents funds our grants. Use NPO member academic success of make Germantown

The mission of the Germantown Education Foundation is to mobilize community resources to support and benefit schools and educational programs in the city of Germantown. Through grants, projects and initiatives, the foundation helps advance the academic achievement of students by improving the quality of teaching and learning.

number 97418 when registering your card at krogercommunityrewards.com.

Amazon Smile. Select Germantown Education Foundation as your charity of choice on smile.amazon.com and 5% of everything you spend will be sent to the Foundation.

with outstanding From 5KsCommunities to grand openings, there are and innovative educational programs retain economic prosperity with their ability to attract and retain many creative ways the GEF works with businesses, customerstoand residents. To support these types of businesses and organizations raise academic andforenrichment programs in our schools, the Germantown funds and awareness its grants and Education Foundation was established in 2006. An independent, campaigns. Sponsorship opportunities 501(c)3, not-for-profit corporation, the foundation raises funds for the for the spring GMSD Stampede race Germantown School District (GMSD), through a variety of are available to offsetMunicipal event costs. creative events and partnerships with the businesses and residents. Businesses can use proceeds from grand openings, product launches and Theas mission Germantown Education Foundation is to mobilize fundraisers a way of to the simultaneously resources to support increasecommunity their business and benefit the and benefit schools and educational programs in the city of Germantown. Through grants, projects and public schools in Germantown. initiatives, the foundation helps advance the academic achievement of students by improving the quality of teaching and learning.

P6 An investment in knowledge pays the best interest.

Strong schools, strong community Sponsorships and events

D ON AT E

Employer match. With a quick search on our website D ONyou ATcanE find out if your company offers matching funds for any donation you make to the GEF. Click the arrow next to Donate at the top right of our homepage.

An investment in knowledge pays the best interest.

P1 MI S SION

MI S SION

Fill the Fountain. Increase the flow of funds into the foundation by adding a few extra dollars each month or a onetime donation to your water bill. Visit germantowneducationfoundation.org to download the form and start the process.

Benjamin Franklin

Direct donations

Tax deductible donations are always welcome! Your donations will go towards increasing C HOatOL the grant amounts to improve learning S initiatives our S schools.

S C HO OL S

There are multiple levels of support, with one to match your comfort level. Visit germantowneducationfoundation.org to donate through a secure credit card link or mail your check to:

Contact us Please join our effort to keep Germantown public schools among the best in Tennessee and the nation. Contact us today to find out how you can help!

901-752-7907 www.germantowneducationfoundation.org Follow us

Germantown Educational Foundation 6685 Poplar Avenue, Suite 202 Germantown, TN 37138 www.germantowneducationfoundation.org

www.germantowneducationfoundation.org

SUSTAINING GERMANTOWN’S COMMITMENT TO TOP-QUALITY EDUCATION

PO ST M AST ER : PL E AS E DEL IVER IN- H O M E 7/5 /2016 - 7 /22 /2016

PAID

PRSRT STD

US POSTAGE

GERMANTOWN EDUCATION FOUNDATION

www.germantowneducationfoundation.org

Germantowneducationfoundation.org/site/donate

P2 S C HO OL S

*****************AUTO**5-DIGIT 38138 S174061 B1 C999 P38 STEPHANIE BROCKWAY 6685 POPLAR AVE. SUITE 202 GERMANTOWN, TN 38138

M I S SION

Benjamin Franklin

DO NATE O NL IN E AT:

D ON AT E

www.germantowneducationfoundation.org

P6 An investment in knowledge pays the best interest.

6685 Poplar Ave. Suite 202 Germantown, TN 38138

The Germantown Education Foundation supports the five public schools in the Germantown Municipal School District

Mobilizing community resources to advance the academic success of Germantown students

When you’re running a 501(c)3 organization, marketing materials can come under strict scrutiny. You need donors to trust you to spend money wisely. This brochure is informative and creative without looking too “slick” or costly— and Thinkwell deliberately designed it to meet multiple communication needs for the organization.

MI S SION

Strong schools, strong community

14 | PROMOTE AN EXISTING BRAND

SWIM LANES

This worldwide hospitality company has acquired and/or created many new brands—each with its own target customers, locations, price points and special features. Thinkwell was asked to show off and differentiate each brand in one concise, organized brochure for salespeople to use when promoting the entire portfolio. We employed the company’s master branding fonts and “frame” across the brochure to give it consistency, but we used brand-specific colors, language, logos and photography to highlight each brand’s unique personality.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 15

Launch an important initiative

ave you been tasked with launching a big, hairy, audacious initiative? Or one thatâ&#x20AC;&#x2122;s small in stature but mighty in importance? And maybe it also requires internal education as well as marketing and training to customers? Thinkwell has loads of experience here. You need a solid communications plan and the right materials for a successful launch.

16 | LAUNCH AN IMPORTANT INITIATIVE

LET YOUR VOICE BE

Heard

ing you are faction of know Enjoy the satis innovation. Hilton legacy of now part of the ure to help us meas ack feedb We need your tly made recen we as improvements, Digital Key. lock regarding changes to this

Please scan the QR code below with your phone’s camera and complete the survey

or text DIGITAL KEY to 703.830.7200

DOOR MAGNETS

POWERPOINT SLIDES

LET YOU R VOICE B E

Heard

Enjoy the satisfactio n of kno now part wing you of the Hil are ton legacy of innova We need tion. your fee dback to improvem help us me ents, as we asure recently changes made to this loc k regard ing Digital Key.

Please sca n the QR cod e below wit h your phone’s camera and com plete the survey

or text DIGITAL KEY to 703.830.7 200

NEW TECH

We happily work hand-in-hand with an industry-leading global hotel company that prides itself on being the first to market with innovations in the hospitality industry. When the company launched its electronic key technology, it was new for everyone—corporate company team members, hotel owners and operators, and consumers. Thinkwell worked closely with the client to create educational PowerPoint decks, meeting presentations and speeches, newsletter articles, job aids, reports, videos and collateral to spread the word and build excitement about this new initiative.

JOB AID

BRIGHT IDEAS | THINKWELL LOOKBOOK | 17 POWERPOINT SLIDES

SELLING SALES

One of the largest hotel companies in the world was in the process of making a big shift in its sales system. There were sizeable implementation and training costs involved, and many of the hotels were franchised (which makes achieving buy-in more challenging). To help the team communicate the need and obtain that critical buy-in, Thinkwell developed an initiative overview sales sheet as well as a pitch deck for salespeople to use with multiple audiences.

Even the very best salespeople need materials to use during a sales pitch and afterwards as a leave-behind. The quality of these materials reflects the commitment and reputation of the organization and the importance of the initiative. Professionally written and designed collateral is a must!

SALES SHEET FRONT AND BACK

18 | LAUNCH AN IMPORTANT INITIATIVE

3, 2, 1 â&#x20AC;Ś RE-LAUNCH

When a major hotel brand came to us wanting to revamp an existing campaign, we helped them flip the script by initiating a major re-launch. We created not only a new look and feel but a renewed culture, complete with an unconventional mailer, an interactive website, an engaging webcast and even a participant manifesto.

MAILER

WEBCAST DECK WEBSITE

Sometimes the most effective campaign launch is re-launching one that already exists, but doing it in a vibrant, relevant, enthusiasmbuilding way. Businesses get increased engagement, and stakeholders get to fall in love all over again.Â

BRIGHT IDEAS | THINKWELL LOOKBOOK | 19

TAKING YOUR EVENT TO THE NEXT LEVEL WITH

Ava the Robot

Ava Robotics

STEP-BY-STEP INSTRUCTIONS FOR VIRTUAL GUESTS

Getting to Know Ava Meet Ava the Robot, a mobile robotic telepresence that allows guests to quickly establish a physical presence from an offsite remote location with the freedom to move around the hotel.

ALL ABOUT AVA Meet Ava the Robot, a mobile robotic telepresence that allows you to quickly establish a physical presence from an offsite remote location with the freedom to move around the hotel event space.

When dialed in to Ava, you can control where you go, what you see and how you interact with Ava’s environment.

INSTRUCTIONS FOR HOTEL

How? Using Wi-Fi, Ava creates a video and audio connection so guests who are not on site can direct Ava to move around and explore events from their own point of view and interact with people who are on site.

Using Wi-Fi, Ava creates a video and audio connection, so even though you’re not on site, OPERATOR REPRESENTATIVES you can still explore events from your own point of view and interact with people who are on site. (Yes, they can see and hear you too!)

Ava Robotics ®

Innovate Your Next Event Just think about all the opportunities available when you customize Ava for your event: • Multilingual event? A translator can dial in to offer translation services. • International guest speaker? Don’t foot the bill for a costly flight, just have them dial in. • CEO double booked or out of town? He or she can easily ‘attend’ your event from somewhere else through Ava.

Mobile telepresence is the next evolution of virtual meetings and events, and Ava is helping usher in this exciting opportunity just for you. These step-by-step instructions will have you connected to Ava quickly and easily. ALL ABOUT AVA

Meet Ava the Robot, a mobile robotic telepresence that allows guests to quickly establish a physical

HOW TO CONNECT WITH presence from anAVA offsiteREMOTELY remote location with the freedom to move around your hotel space. You have two fast and simple ways to connect with Ava.

When dialed in to Ava, guests can control where they go, what they see and how they interact with Ava’s

Mobile telepresence is the next evolution of virtual meetings and events, and Ava is helping usher in this exciting opportunity just for you. Ava is eagerly awaiting your event. Be Present, Even When You Can’t Be There When planning your conference or meeting, Ava’s ability to “walk” the hotel and show you meeting spaces, conference rooms and even ballrooms and hotel suites enables you to plan your event without multiple visits to the location, saving you time and reducing expenses.

Ava Robotics ®

Add a New Dimension to Your Meeting Invitees or guests can’t be there? Ava has them covered. She’s the innovative solution for any event, allowing those who can’t attend in person to be “present.”

Just imagine who could dial in from afar and be at your conference, meeting or even a wedding. Ava gives you an unparalleled experience from anywhere in the world.

TROUBLESHOOTING GUIDE

Oh, and don’t be surprised if Ava becomes the most popular “person” at your event. Go ahead, take a selfie with her and post it. Ava Support We’re here to help! If Ava isn’t working properly or you have any questions, please see your on-site Ava Hotel Operator Representative for prompt assistance.

environment. Wi-Fi,OR AvaDESKTOP creates a video and audio connection so guests who are not on site can CONNECTING TO AVA: Using LAPTOP COMPUTER WITH WEBCAM explore from their own point view and interact with people who are connection, on site. To dial in to Ava andevents begin interacting withof her through a laptop or desktop follow these steps:

Mobile telepresence is the next evolution of virtual meetings and events, and Ava is helping usher in this exciting opportunity for your guests.

STEP 1. Log in to Ava’s site (https://home.ava8.net/Ava8Web) using your provided hostname, username and password. (You might be prompted a plug-in, and As an Ava Hotel Operator Representative, you’ll help make sure to Avainstall is secure, charged and ready for use then restartfor your doing so on your first log in.) Please see the Q&A yourcomputer guests. You’llafter also assist your remote guests in connecting with Ava through one of two simple section below recommended browsers. guide: Ava Robotics Step-By-Step Instructions for Virtual Guests. options using our easy-to-understand The guide plus the information below will help you answer most questions your guests may have.

STEP 2. Click “Request Teleport Session” from the pop-up window that appears. We know you’ll be able to help Ava deliver the best experience for your guests.

Now, let’s cover items (pun intended) about“Current Ava… STEP 3. Next, choose to some starthousekeeping your teleport session from your Location” or Important Friendlyfrom Reminders: select a different location the menu for Ava to (such as the name of the room • or Do meeting NOT unplugisAva to restart her. move to and click ‘Check In.’ where your event taking place) •

NEVER push or pull Ava from any part other than the designated handle.

Keep the docking station on a level floor that’s clear of obstacles. STEP 4. To begin• your session, click ‘GO’ when the map and pop-up window appear. AVA’S ANATOMY

STEP 5. When you see a preview of yourself on Ava’s screen, smile and click ‘Call’ to connect to Ava. You’ll then see and hear everything the robot sees and hears. STEP 6. Control Ava using the panel of buttons on the bottom of your computer screen. (A Control Button Directory is below.)

Ava Support We’re here to help! If Ava isn’t working properly or you have any questions, please contact Ava Robotics: • 617.575.9583 • support@avarobotics.com

VIRTUAL ATTENDANCE

This worldwide hospitality company isn’t afraid to explore new technology to see how it improves the guest experience. When they tested an on-site robot that facilitates meeting room telepresence, they knew the project couldn’t be successful without training for the hotel team and guests. Thinkwell had a great time learning about their new AI friend and creating appropriate and easy-to-understand operational training guides for both audiences.

Not every marketing gig is sexy. While the topic of these instructional guides was supercool, the user guides themselves needed to be straightforward. We wrote clear, step-by-step instructions with illustrations.

20 | LAUNCH AN IMPORTANT INITIATIVE

POSTER

SHINING EXAMPLE

Services Our Hotel Offers

When a global hospitality company wanted to let guests know exactly what was being cleaned in their rooms each day, they turned to Thinkwell to concept and execute clings to go on the bathroom mirrors ... which then turned into a huge (and hugely successful) back-of-house campaign with posters, an operations manual, FAQs and other team member education collateral. From that first cling, Thinkwell stuck with them through the entire campaign.

Working smarter to clean where it counts! Affix your hotel’s mirror cling here. Bright Ideas

How are we repurposing time?

Streamline the Shine All-Stars Recognize and appreciate your team.

With your help, we are innovatingthe way we clean!

Our Impact

What results are we seeing? SALT scores:

Week-over-week change:

Problem Incidence for Cleanliness:

You know the cleanliness of our guestrooms is crucial to guest satisfaction. So we are empowering our housekeeping Team Members— the heart of our hotel—to spend time where it counts the most.

Week-over-week change:

What are we hearing from guests?

Why Streamline the Shine? HUDDLE #4:

Refresh Load & run dishwasher

Replace towels & amenities

Higher SALT scores for our hotels

TIME

15 minutes

WHERE

Location of Streamline the Shine posters

PREPARATION

Review SALT cleanliness score, any guest comments (good or bad) and social media comments. Your& Standard Stayover Clean Kickoff feedback is valuable, so please share it with the Corporate Streamline the Shine team. See contact information in the Operations WHEN Guide. 1–2 days after the hotel leader huddle

Weekday Housekeeping Services Empty trash

Enhanced flexibility for our housekeeping teams

WHO

Housekeeping team

Before you arrived, we gave your suite a detailed cleaning. While you’re here, we’ll touch up your suite daily, taking care of anything needing attention.

Restock coffee

WHEN

2 weeks after huddle #3

& Replenish

Make bed

Improved experience for our guests, every time Thank you for all that you do and for partneringevery with usstay, to Streamline the Shine!

Assessing Our Impact

Wipe down bathroom

HUDDLE #1:

WHO

Housekeeping team

Need weekend service or something else?

TIME

If you’d like housekeeping services on the weekend, call or stop by the front desk to let us know. Also, if you’re staying with us for a while, we’ll give your suite a detailed cleaning every five days.

15 minutes

Program Details Guests are informed of Standard Stayover Clean services at the front desk and with bathroom mirror clings. Housekeeping teams perform Standard Stayover Clean services based on brand-specific clings. Hotels use available tools to help teams innovate and drive SALT scores.

WHERE

An available guestroom

PREPARATION

Gather and familiarize yourself with the mirror clings and back of house posters from the Streamline the Shine kit.

MIRROR CLING

Thank you for all that you do and for partnering with us to Streamline the Shine!

HUDDLE CARD POSTER Streamline the Shine | Operations Guide

Operations Guide

GUIDE GUIDE

BRIGHT IDEAS | THINKWELL LOOKBOOK | 21

Achieve buy-in

et’s face it. Sometimes to be successful, you first must convince your own team or peers across the organization that what you’re working on is important. Or perhaps your task requires action from franchised team members who don’t work directly for you. You require buy-in. Maybe you need a beautiful PowerPoint to show when you visit key influencers or a project cheat sheet to send via email. Perhaps some fun leave-behinds could inspire people to advocate for you. We’ve got you covered.

22 | ACHIEVE BUY-IN

WIN WIN

A leading travel loyalty program has a big goal for new member enrollments. Their target number is huge, but attainable … if they get buy-in from hotel team members. Thinkwell helped the team design materials for a challenge that offers incentives for new enrollments.

Dear General Manager, Hello to you and your winning hotel team! That’s right, your hotel team is a Hilton Honors Swag Prize Pack winner in the Hello,

On your journey to adventure, you and your team boosted your SALT Appreciation score by +2 points YOY and met or exceeded your enrollment goal. When the raffle drawing was held for the swag packs, your hotel was drawn as one of the winners. Included in this package are various Hiltonbranded items for your team to enjoy. Congratulations!

WEB IMAGE

Adventure Hilton

Honors recognition program!

Save space in your suitcase because we’ve packed our Hello, Adventure campaign full of amazing prizes! Check out all the loot you can win on your journey to adventure as you boost Hilton Honors Appreciation SALT scores

and increase Remember, just because this incentive program is over,enrollments. that doesn’t mean your enrollment efforts slow down—keep up the great work enrolling members into the Hilton Honors program and boosting Campaign Sept. 1 - Nov. 30, 2019 your SALT scores. And your hotel has more chances todates: win prizes in our new 2020 Hilton Honors enrollment recognition program: Launch into the Decade. Thanks for everything you and your team do for Hilton and the Hilton Honors program! Hilton Honors Support Team Enclosures

Receive 1 raffle entries for every month you achieve either:

Receive 3 raffle entries for every month you achieve BOTH:

Increase your Hilton Honors Appreciation SALT score by 2 points YOY

Reach your enrollment goal

+2pt

and

STICKERS Always ensure that you have permission from a guest before enrolling them. All entries are subject to review by Hilton Fraud Protection to ensure compliance with enrollment procedures. Any hotel with non-compliant enrollments will be disqualified, and the responsible Team Members will be subject to additional penalties. Full Terms and Conditions can be found on the Lobby.

FLYER AND LETTER

Brand evolution

Shell

North Memorial Health Before you reveal a revised brand Brand Launch

1900

2017

identity to your customers, you need to inform your internal leaders and get their buy-in. In this case, the new branding required all new signage and marketing materials … and even a slightly different company name! Getting leaders to understand the “why” behind the change was crucial. February 20, 2017!

Microsoft

North Memorial Health Brand Launch 1975 POWERPOINT SLIDES

NOW

February 20, 2017!

BRAND EVOLUTION

A large Minneapolis healthcare group needed to unveil its new logo and identity. The team called Thinkwell to help them put together a presentation to show the new and improved branding to its leadership team. We built out examples of other major brands that have evolved over time and then revealed the healthcare provider’s new identity in an exciting way.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 23

TEAM EXTENSION

A global hospitality company had hired specialists to serve as concierges for an important group of hotel owners. These contractors needed to represent the company authentically and model its core values. They required complete buy-in. How did Thinkwell help? We brainstormed possible solutions with the client and created a branded service culture theme that ties into its founder’s dream and vision. We built a training and communications campaign that inspired these workers with service-filled stories and fun facts about hotel owners.

PERSONALIZED MUG

Visual reminders help break up training into bite-sized chunks. These bright and colorful, inspirational items sit at each concierge’s desk.

CALENDAR CARDS

DESK TRAY WITH PERSONALIZED STICKY NOTES

ROOT SYSTEM

Leading up to an annual, brand-wide day of service and compassion, a well-known hotel brand wanted to start ramping up buy-in beforehand. Thinkwell helped them develop a Kindness Tree, an interactive poster where team members could record small acts of kindness performed by their coworkers. The Kindness Tree Challenge increased awareness and visibility, and helped to keep the upcoming annual event top-of-mind.

Kindness grows here.

INFO SHEET

15 Minutes Prepare Inside your MAD Day challenge kit you’ll find: •

2 markers

•

3M Command Strips

•

Kindness Tree wall mural

•

Kindness Grows Here silicon bracelets

Use the included adhesive strips to affix your Kindness Tree to the wall of your break room or on a wall in a Heart of House hallway. Place the markers near the mural, because Team Members will be using them all month long. Gather your MAD committee together by the Tree and have bracelets ready to distribute.

Teach •

5’ X 5’ POSTER

Our Make a Difference hospitality promise is rooted in the belief that, above all else, showing kindness and being kind is what makes us want to come to work each day and be good at our jobs.

•

Kindness starts with how we interact with one another as Team Members, but it spills over into our interactions with guests and the community.

•

Acts of kindness are contagious—when you see someone being kind, it inspires you to do the same.

•

We are growing kindness at our hotel every single day.

Activity •

Hand out the Kindness Grows Here bracelets, one for each team member.

•

Show them the Kindness Tree and explain that during the month of October they are asked to pay close attention to interactions of their co-workers. When they witness another Team Member doing something kind, or if they just want to leave a compliment about a Team Member, they’re asked to write it down on a Kindness Tree leaf for all to see.

•

Acts of kindness could be captured between Team Members, from Team Member to guests or between Team Members and the community.

•

The Kindness Tree challenge will keep growing all month long until Make a Difference Day, October 26. But you can continue to add comments to leaves after the challenge ends, too!

•

MADvocates and MAD committee members will take pictures and videos of their tree growing all month long and share your hotel’s kindness on the Make a Connection site.

Ask •

How often do you notice another Team Member being kind and wish you had a way to recognize them for it?

•

When you receive recognition or a compliment, how does that make you feel?

24 | RECOGNIZE AND REWARD

Recognize & reward W

hen your to-do list is longer than your note pad, and your days are filled with endless calls and meetings, it’s easy to put off recognizing and rewarding the people you rely on most. You know it’s critical, and you want to show your appreciation. But what are some memorable things you could do? What should you say? If there’s a gift involved, how should you present it?

BRIGHT IDEAS | THINKWELL LOOKBOOK | 25

BIG PLANS

A focused service hotel brand realized that in launching a new initiative at a handful of properties, they would be asking a lot from the teams there. So Thinkwell helped create kick-off kits that were not only informative and inspirational, but also a special treat. Each kit contained personal field notes journals, a branded Bluetooth speaker and a tablet loaded with all pertinent initiative info.

SOLID GOLD

At a conference for its hotel property owners, a global hospitality company wanted to offer these important partners a unique reward: a gift to give to someone else. By developing strategic packaging, Thinkwell helped the company show its primary stakeholders that it understands the delicate balance of offering highend gifts in a budget-conscious way.

26 | RECOGNIZE AND REWARD

DEHYDRATION STRIKES. BACKTRACK 2 SPACES FOR WATER. YOU FALL IN WITH A PACK OF SLOW-MOVING ELVISES. SHAKE, RATTLE AND ROLL BACK 3 SPACES.

DE CAMPU . JU S ST

A MARCHING BAND STRIKES UP YOUR FAVORITE SONG. MARCH AHEAD 2 SPACES.

A RUNNER’S HIGH CARRIES YOU AHEAD 1 EXTRA SPACE.

FUNDRAISING INSPIRATION

A worldwide hotel and resort company sponsored a team in a race benefiting St. Jude Children’s Research Hospital. To up the ante, the hospitality company brought in Thinkwell to create a giant game board that hung in the corporate offices. Our illustrator also created game pieces for each racer on the team—which allowed people to advance around the course or add funny accessories to their avatars when they donated additional funds. The game raised awareness of the race itself and raised a lot of extra money for an extraordinary cause. We were proud to donate our time and talents to this fun project!

K OVER TON PAR

SLIDE BACK! CHEERING VOLUNTEERS PUT A SKIP IN YOUR STEP. SKIP ON 3 SPACES.

FINISH

UH-OH, YOU ARE GETTING A BLISTER. BUMP ON BACK 2 SPACES.

START FedEx Forum

CHARLEY HORSE! HOBBLE BACK 1 SPACE.

ITT SHELL LEV

ST. JU

YOUR PROTEIN BAR KICKS IN. BURST FORWARD 3 SPACES.

DE MEMPHIS MARATHON W

YOUR PRE-RACE TRAINING STARTS TO PAY OFF. STAYING ON PACE EARNS YOU 1 EXTRA SPACE.

EE K E

YOU’VE LOST YOUR BREATH. MOVE BACK 1 SPACE WHILE YOU LOOK FOR IT.

YOU TRIP OVER A STRAY BLUE SUEDE SHOE. STUMBLE BACK 3 SPACES.

GAME BOARD

AVATAR

GIFT CLOSET

C O N G R AT U L AT I O N S

This innovative hospitality company finds really smart ways to say thank you to its franchisees. To ensure the messaging and branding were onpoint during one recent campaign, Thinkwell created fun and eyecatching packaging and notes to go along with each gift. We also worked with an awards vendor in Canada to create custom, etched, personalized trophies that are truly beautiful and artistic … the perfect items for award-winning owners to proudly display on a bookshelf or table (and remember how much the company values their partnership!).

SECOND WIND! BLOW FORWARD 2 SPACES.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 27

Host an extraordinary event T

hereâ&#x20AC;&#x2122;s something extra special about events. In a world where we often must operate in a digital and virtual environment, meetings and events physically bring us together. Conferences and sales meetings require huge investments of time, resources and budgets, so you need to do them right. Through content creation, branding, speechwriting, presentation development, communications, executive coaching, breakout coordination, rehearsal direction and on-site event assistance, Thinkwell has helped clients plan and execute countless extraordinary events.

28 | HOST AN EXTRAORDINARY EVENT

MARISSA REHEARSES A PANEL DISCUSSION LED BY THE CLIENT.

IMPACTFUL MESSAGES

Practice makes perfect! Because of the work he put into writing and delivering his speech, the client was full of confidence and swagger when it was go time.

The spinal department of the world’s largest medical technology company hosted a large conference for its salespeople—to educate, inform and inspire this critical team. Their vice president of U.S. sales was new to the job and needed a strong speech to define his leadership style as well as some coaching to improve his presentation skills. He hired Thinkwell to do just that. Here’s what the client said about the experience: “Creating and delivering impactful messages is key to leading a sales organization. Marissa and I spent a considerable amount of time discussing my objectives, developing key themes to highlight during my presentation and rehearsing the delivery. I have now worked with Marissa on a few occasions and consider her one of the most valuable members of my team. I would not consider making a key presentation without Marissa’s assistance.”

EXECUTIVE COACHING

The largest American retailer of aftermarket automotive parts and accessories decided to demonstrate its core belief in minority and diversity leadership by selecting up-and-coming diverse leaders and giving them the opportunity to speak on the general session stage at the company’s national sales meeting. The challenge was that several of these individuals had never presented to such a large audience, and they were understandably nervous. So the meeting and production management company running the show contacted Thinkwell for assistance. Our team met with the presenters, helped them strengthen their speeches, taught them how to use a teleprompter and coached them during several rounds of rehearsals. The result? These four leaders delivered impactful speeches, and the company’s executives noticed. They brought Thinkwell in again the following year to write speeches and coach more of the executive team.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 29

LAYER CAKE

When three hotel brands hosted their first combined leadership conference, they brought in Team Thinkwell to write general session speeches, design main stage graphics, create and direct a hilarious Carpool Karaoke-style video (featuring the company’s CEO in an Elvis costume), assist with executive presentations, work with the conference emcee, manage breakouts, write speeches for Awards Night, and write and design the conference recap document. Because we worked on so many pieces of this conference, we were able to reinforce the theme and key messages throughout the entire attendee experience. This event was a lot of hard work, but also a whole lot of fun!

Creating a funny video starring the leaders of the company was a purposeful, strategic move. It showed these executives as real people who all get along well together, have diverse backgrounds and aren’t afraid to show their fun sides. The video made them appear more approachable and relatable … plus it prompted lots of great conversations with attendees!

THE ICING

Sometimes our clients already have the main ingredients of their conference or event planned out, but they are looking to cover it with a dusting of functional wow. Recently, Thinkwell was hired by the planning team for a major conference to create and execute conference signage, digital graphics, attendee giveaways and special touches, such as encouraging notecards and mirror clings in the hotel rooms of presenters and major stakeholders. SPEAKER MIRROR CLINGS 12’ X 12’ LED SCREEN

12’ X 12’ LED SCREEN

POLLING BOOTH SIGNAGE

30 | HOST AN EXTRAORDINARY EVENT

REMOTE REGROUP

When many of our clients were unable to host in-person meetings due to travel restrictions, Thinkwell christened ReGroup Meetings. Realizing that our partners still needed to be in contact and to collaborate, we offered creative solutions using a digital platform for interactive communication in real time. It was and still is our belief that when done right, distance meetings can feel personal, thoughtful and inspirational.

MISSION ACCOMPLISHED

When a global surgical solutions company wanted to promote one of their industryleading medical devices, they asked Thinkwell to write and produce a video to be used at an upcoming conference. They also wanted to align the campaign with the anniversary of the moon landing. We worked with them closely to understand the nuances of their product and created a moving video that seamlessly integrated the story of their device’s inception, development, testing, launch and ultimate success—with the history and drama of the moon landing.

FRESH ID

The front office team at a well-known hospitality company invites hotel team members to the Front Office Academy (FOA) for training. These learning events occur regularly and all over the world, so the front office team decided to give them a boost through branding and customizable materials. That’s where Thinkwell came in. We worked with the team to develop a collegiate-themed visual identity for the FOA, plus templates for emails, PowerPoint, name tags and handouts.

BRAND

JOHN DOE

BRIGHT IDEAS | THINKWELL LOOKBOOK | 31

Enhance your customers loyalty N

eed to win over the hearts and minds of your customers? Building loyalty is not a one-time event. It requires a thoughtful and continual series of solid communication and consistent messaging over time. Loyalty is particularly important when thereâ&#x20AC;&#x2122;s a lot of competition in your industry. If customers have multiple good choices, what will make them choose your company or your brand? And how can you convince them to continue buying from you? Hello, loyalty.

32 | ENHANCE YOUR CUSTOMERSâ&#x20AC;&#x2122; LOYALTY

You

BECAUSE OF

Experience World-Class Hilton Hospitality in the Owners Club We designed Owners Access to extend the best hospitality in the industry to you, our valued owners. Welcome to another year in this exclusive club. Call the Owners Desk anytime to secure the best rates*, take care of travel plans and handle important trip details. Activate your membership by calling the numbers on the back of your card, or activate online at OwnersAccess.com/activate.

Our Network

*25% off BAR at all worldwide hotels until the hotel is sold out. See full terms and conditions for all Go Hilton offerings at Hilton.com/go.

MAILER

IS BIGGER

AND BR THAN EV IGHTER ER

BRAND

FEDEX ENVELOPE

LANDING PAGE

BRAND

SLIDER MAILER

MEMBERSHIP MATTERS

A global hospitality company sends an updated card each year to members of its Owners Club. The leaders from this company recognize that this annual card renewal is also an opportunity to build loyalty. In addition to reminding owners of their membership benefits, the hotel company makes it a point to express gratitude for their partnership. The mailings are personal and thoughtful. This campaign is massive, with more than 5,500 direct mail pieces printed in multiple languages and mailed around the world. Thinkwell has been a proud agency partner, working with the internal team on this endeavor for years as it has grown from just a physical mailer to a multifaceted, mixed media campaign. Owners are now given the choice to receive digital copies of membership cards and mailers, making it more cost-efficient and convenient and creating a smaller environmental footprint.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 33

PEN POWER

In helping our clients “cut through the clutter” to reach important customers, handwritten communications can be a powerful tool. When a massive hotel and resort company wanted to add a personal touch to the information it was sending to hotel owners, the Nurture Campaign was born. Thinkwell helps the global hospitality organization send out handwritten notes at certain touchpoints in each owner’s relationship with the company. For small campaigns, we write the notes ourselves, and for larger projects (to increase speed to market), we have discovered a company with robots that mimic handwriting—pretty cool, huh?

In a world where we grossly overindulge in digital communications, a handwritten note is rare! Consider changing it up and putting a pen to paper.

ARTFUL GRATITUDE

One of our favorite types of communication is helping companies express gratitude to their key stakeholders. A global hotel brand needed to thank new property owners in a way that was unique, meaningful and lasting. They turned to Thinkwell with a blank canvas for the project. We commissioned a local artist to create custom paintings of the areas where the new owners’ hotels were being built. From initial concept to framing and delivery, Thinkwell was able to help our clients show their appreciation through the art of gracious giving.

34 | ENHANCE YOUR CUSTOMERS’ LOYALTY

SOCIAL SECURITY

Having a strong social media presence has become a business fundamental, and your approach should be strategically thought out and well-executed. With everything that’s out there, putting together a social media campaign can also be completely overwhelming. Thinkwell can help! Our team will work with you to craft a comprehensive plan and to execute it using a variety of social media management tools and outlets. We can also help you get started on an effective, cost-efficient path and then let you rock it from there.

DYNAMIC DIGITAL

It’s a digital world, which provides limitless opportunities for real-time, personal advertising. Navigating the digital marketplace, however, can be like trying to speak a foreign language. Fortunately, Thinkwell is fluent and can help plan, place and analyze digital marketing efforts for clients large and small. Our products include search engine marketing, display advertising, paid social advertising, Connected TV advertising, streaming audio ads and more. If you want to cast your net to catch a wider audience across multiple devices and channels, give us a call for a digital marketing consult.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 35

Celebrate milestones & successes

ow long has it been since you’ve slowed down long enough to truly celebrate your team’s accomplishments … before diving right into the next big project? (We understand. Pot, meet kettle.) It’s a critical discipline that not only lifts up and encourages your own team, but also serves as an important reminder to other folks in your company of why your team exists and what you’ve accomplished together!

36 | CELEBRATE MILESTONES AND SUCCESSES

WELCOME VIDEO

Six brands in the hospitality industry are opening lots of new hotels these days. In the past, the hotel support team created personal videos and would send these videos to each new hotel team on the day the hotel opened. When the development rate increased drastically, however, the team couldn’t keep up— but they weren’t ready to stop recognizing this important milestone for hotels. So they reached out to Thinkwell to help develop a solution. Thinkwell created a video shell for each brand. When the big day arrives, our team drops in hotel-specific names, locations and photography to personalize the message. Opening a hotel is a huge accomplishment—and these videos celebrate that success in a special way without breaking the budget.

SMARTPHONE CINEMA

During the COVID-19 global pandemic, many of our clients and friends found themselves operating remotely for the first time. Since we Thinkwellians are already pros at working from home, we turned the camera on ourselves to produce a series of short videos for social media with tips for navigating the new normal. With fun, custom animation at the beginning and end to make the videos consistent, this series helped us share our expertise, let our clients get to know us a little better, made them laugh and kept us top of mind. We call this fresh, vibrant and extremely cost-effective type of communication “smartphone cinema”. Short, energetic videos starring your own people can help achieve a raw and personal tone for meaningful internal communications. Thinkwell will work with you to concept, script and deliver these modern, relatable video messages that pack heavy impact on a light budget.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 37

HUMBLE BRAG

Hospitality leaders who have completed an important initiative or met a big goal often need ideas for celebrating those successes with the entire organization. We’ve helped these smart leaders promote their teams and projects in many different ways, but two common best practices are infographic one-pagers and self-advancing PowerPoint decks that can easily be shared and enjoyed. It’s a way to brag on your team’s hard work AND promote the success of a project.

A bulleted list of key stats is super-boring. Snazz it up with cool icons and infographics!

38 | INSPIRE AND EQUIP YOUR SALES TEAM

Inspire & equip your sales team H

aving the right tools and resources is critical for keeping your salespeople motivated and prepared to talk about your product or service. From inspirational newsletters and contests to professionally written and designed pitch decks and sales sheets, Thinkwell would love to help equip your sales force to do what you hired them to do: Sell!

BRIGHT IDEAS | THINKWELL LOOKBOOK | 39

2019 OCTOBER / VOLUME 10

iamsales Check-in

2019 MARCH / VOL UME 03

Take a moment to catch up with iamsales

TAKE A BREAK TIP

2019 APRIL / VOLUME 04

Spooky! October is an especially busy time for all of us, since Global Week of Sales occurs this month. But who can resist the lure of Halloween at the month’s end? Find a way to create some spooky Halloween fun for your team. Maybe you can launch a pumpkin-decorating contest and display all the entries near the front desk or in the lobby. Or consider a Halloween cookie contest. Everyone can eat the treats after the winners are declared! And don’t forget to invite your guests to join in the fun!

Get ready for GWOS! The time is now to prepare for the big event! Take a look throughout the newsletter at the many resources we’ve gathered to make our 2019 GWOS a huge success.

Read how three sales leaders found success in the last GWOS (see page 4).

iamsales Check-in

Take a moment to catch up with iamsales

No one wants to be an April fool, right? Tricks and jokes aren’t exactly the best way to establish trust and rapport within a team. But there is certainly a place for laughter and fun—and in fact, enjoying a good laugh together can be a great team-building moment. Get your team members to submit their favorite jokes— keep it clean, folks—and then let everyone vote on the funniest one!

BRING IT ON

Take a moment to

catch up with iams

ales

Ski jump

Read how a Home wood Suites team made Chinese athlet es feel at home during their trainin g (see page 4).

Star turn

TAKE A BREAK TIP

April fool?

Check out these enrollment STARS at Home2 Suites Conway, AR (see page 4).

SALES

HIGHLIGHTS

iamsales Check-in

AWOS

AMERICAS WEEK OF SALES

TAKE A BREA K TIP

Read tips on fostering some fun competition among team members (see page 3).

We want to hear your latest sales success story. Submit your story for the next issue of iamsales Check-in at www.iamsalesCheckin.com.

March comes in lik e a lion … Remember the

Take note of these great planning ideas and tips to help you have a successful AWOS (see page 3).

old saying, “March come s in like a lion and goes like a lamb”? Of cours out e, we’ve all seen plenty of Marches that didn’t live up to that old expre ssion! But spring is defini if it doesn’t show up tely on the way, even exactly when the calend ar says so. What’s your favorite thing about spring? Is it the warm er weather? The longe The flowers? The start r days? of baseball season? Gather your team memb and ask them what they ers, like best about spring . Also ask for their ideas for fun ways to celeb rate the end of winte r.

We want to hear your latest iamsales Check-in at www.ia sales success story. Submit your story for the next issue of msalesCheckin.com.

We want to hear your latest sales success story. Submit your story for the next issue of iamsales Check-in at www.iamsalesCheckin.com.

EXTRA EXTRA

A hotel brand came to Thinkwell in 2008 with the vision of wanting to inspire its hotel teams with a sales-focused newsletter every month. The client really wanted the newsletter to be printed so salespeople could toss it into their bags, read it in between sales calls and then pass it around to their teams. This newsletter has been a huge success and has been going strong ever since! Over the years, we’ve changed the name, redesigned it a few times to keep it fresh and added additional brands from the hotel’s parent company to the recipient list. And we’ve never struggled to fill the four-page newsletter each month because hotel teams love to send in stories about their sales successes for us to feature in the newsletter. We also provide the brands with electronic versions each month so they can be loaded onto the company’s intranet for easy reference.

Salespeople aren’t the only ones who sell for you. Consider expanding the audience for your sales newsletter to include other team members. We send this newsletter to directors of sales and general managers.

40 | INSPIRE AND EQUIP YOUR SALES TEAM

BRAND

BUSINESS REVIEW

A hospitality company encourages its global sales team to meet with clients regularly in order to update them on their hotel spend and to offer exciting information about the company and its brands. When the company audited its salespeopleâ&#x20AC;&#x2122;s presentations from these meetings, it found that they were all over the map when it came to formatting, design and content. Thinkwell worked with the client to develop a consistent, professionally written and designed PowerPoint template for salespeople to use each quarter.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 41

PREMIER PARTNERSHIP

The relationship between your sales team and their marketing materials is an important one. Not only does your sales force need to have all pertinent information at their fingertips, they also need to feel confident in presenting polished pieces to customers. In creating this brochure for a local Chamber of Commerce, we created a highly usable piece that is both educational and eye-catching.

42 | INSPIRE AND EQUIP YOUR SALES TEAM

CUSTOM MAILER STICKER

SALES GAME

A hotel brand wanted its sales teams to inspire all hotel team members to drive business to their properties. Thinkwell helped them develop a complete communications plan, a “Crack the Code” theme, team huddle cards and decoder giveaway items to encourage all hotel team members to track down new sales leads. Also, because this campaign was sent to hotels outside of the U.S., too, we wanted to include items that would easily go through the customs process. The campaign was a big hit!

3D MAGNIFYING GLASS WITH CARD TO DECODE

GAME INSTRUCTIONS

BRIGHT IDEAS | THINKWELL LOOKBOOK | 43

BRAND SALES

An award-winning hotel brand needed a way to inform its global sales team about important brand information on a regular basis so this team could speak with confidence about the brand’s hotels to their customers. Our client also wanted to recognize how busy the sales team was and didn’t want to inundate them with information overload. We brainstormed together to pinpoint essential information, and then Thinkwell organized that content into different sections of a short, colorful, HTML-based electronic newsletter. We keep the sections consistent each quarter so the sales team knows exactly where to find the information they’re looking for about the brand. The newsletter was such a hit that we now publish similar newsletters for several of the company’s other brands each quarter, too!

People don’t read every word when they’re reviewing an email on their computers or phones. They skim! So when you’re designing an e-newsletter, organization is key. Break longer newsletters into sections so readers can hone in on the content that interests them.

44 | INSPIRE AND EQUIP YOUR SALES TEAM

How do you motivate salespeople to continue learning and developing? One highly effective idea is to offer exclusive certifications that give them bragging rights while they are in front of their peers!

FRONT

BACK

SALES CERTIFICATION

CUSTOM PENS AND PEN HOLDER

A hotel and resort company wanted to create a program to offer additional learning and development opportunities for hotel sales leaders. The program was designed to help these leaders achieve advanced certification in specific sales categories, with the goal of keeping them engaged and elevating their expertise. Thinkwell helped the group name and brand the program and created course descriptions and program materials. We also sourced personalized ink pens and developed certificates to reward and motivate salespeople as they achieve certifications. The initiative has been a huge success, and the parent company is considering expanding it across all of its brands.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 45

¿HABLAS ESPAÑOL?

A popular hotel brand is developing hotels in the Caribbean and Latin America (CALA) region. The brand asked Thinkwell to help modify the brand’s sales and development presentations to add regional flare (brighter colors, photography highlighting tropical vegetation and properties in the region, etc.). They also asked us to translate the materials into Latin American Spanish. Now when the brand’s leaders present in the CALA region, the audience sees information in their own language and images that better match their region’s culture and personality. ¡Muy bien!

GUÍA DE DISEÑO PARA LATINOAMÉRICA Y EL CARIBE

EL ÁREA PÚBLICA

RELACIONES ESPACIALES Y HUMANAS

Nuestras ÁREAS PÚBLICAS están concebidas para propiciar la socialización, ya sea con los miembros del equipo, con los invitados o con el mundo más allá de nuestras puertas; y cada detalle, desde la alfombra hasta la iluminación ambiental, está diseñado pensando en esto.

TODO CONFLUYE PARA CREAR LA ESENCIA DE EMBASSY SUITES BY HILTON™ 10

ÁREAS DE ESTAR

Embassy Suites by Hilton™ cuenta con ÁREAS DE ESTAR cómodas para trabajar, socializar y relajarse a lo largo del día, en ambientes que son a la vez prácticos y atractivos. Para adaptarse a las más diversas necesidades de los huéspedes, se utilizan asientos de diferentes tipos y diseños, agrupados en configuraciones flexibles y funcionales.

En las ÁREAS DE ESTAR deberá utilizarse: MESAS PARA 2 Y 4 COMENSALES BANCOS ALARGADOS MESAS COMUNALES ASIENTOS DE TAPICERÍA SUAVE El mobiliario se distribuirá por zonas: UNA ZONA PRIMARIA de desayuno, en el volumen del ATRIO, definida con banquetas, sillas de comedor y sus respectivas mesas. UNA ZONA SECUNDARIA de desayuno, adyacente al ATRIO, usualmente contenida por muros, debajo de las suites. UNA ZONA DE ASIENTOS TAPIZADOS, como sofás y sillones, ubicada igualmente en el ATRIO, extensión del área de desayuno.

CUBRIMOS LAS DIVERSAS NECESIDADES DE NUESTROS HUÉSPEDES MANTENIENDO UN ENTORNO AGRADABLE Y ATRACTIVO

Las zonas se delimitarán usando pisos de diferentes materiales, y divisores como jardineras, fuentes, muros bajos, bancos con respaldo alto y mamparas, entre otros.

If your company or brand is considering global expansion, make the investment in translating essential materials into the native language of each country. This practice will make it easier for other parts of the world to do business with you, and it will underscore your commitment to the region.

46 | BEAUTIFY REPORTS, GUIDES AND TRAINING DOCS

Beautify reports, guides & training docs I

t’s no secret that communications aren’t always sexy. But they NEVER have to be boring! You can spiff up even the dullest of documents with thoughtful organization, well-written copy and beautiful graphic design. The key is to put yourself in your audience’s shoes and try to make your content as clear, concise and lovely as possible. Delivering the message is critical. Delivering it in an attractive way is ideal.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 47

STAT ATTACK

A global hospitality company needed a way to inform leaders across multiple brands about the calls and emails the support team receives each day. This report would need to be updated and emailed out every working day, so the solution had to be turnkey. Thinkwell worked with this team to create a Word document email template. We broke up the content into sections, designed a custom header, and used colors and icons to brighten the page. This is a great example of how to give your report a makeover. When you need to talk numbers, consider adding icons and lots of white space to make the report look friendlier. (Rows and rows of endless stats can be scary, man!) FRONT

TRASH TALK

GERMANTOWN

RECYCLES

The City of Germantown in Tennessee needed to remind its residents about which items were allowed in recycle carts. The city had a list of acceptable and unacceptable items, and Thinkwell turned that list into an attractive postcard. We used bright pops of green and fun icons representing the major recycle categories in a way that captured the attention of adults while also being kidfriendly. (Fun fact: We learned from research that children are frequently the ones who encourage and police recycling efforts for their families.)

PAPER Mail Newspapers Magazines

What can go in the cart?

Paperback books Shredded paper (in a paper bag)

PLASTIC Rinsed plastic bottles and containers Rigid plastic buckets and crates Anything plastic with recycle numbers 1–7

FOOD BOXES/CARTONS Dry food and cereal boxes Shoe boxes Pizza boxes Cartons (juice, etc.)

CARDBOARD Corrugated cardboard boxes, flattened and cut into pieces to fit in cart

ALUMINUM AND GLASS (EMPTY) Aluminum beverage cans Aluminum foil and trays (clean of food) Metal food cans (without lids) Glass containers

(see reverse side for unacceptable items)

City of Germantown, Tennessee 1930 South Germantown Road Germantown, TN 38138

RECYCLING IN GERMANTOWN The recycle trucks are fully automated with an arm that lifts your cart and collects all recyclable materials—so there’s no need to sort.

www.germantown-tn.gov

RECYCLING REMINDERS To keep our recycle program running smoothly, here are a few reminders: • Selection. Only place approved items in your free, city-issued recycle roll cart (please do not bag recyclables). See the reverse of this card for details. • Load. Don’t overfill the cart. Cramming too much into the cart can block flow, causing contents to get stuck. This blockage can damage and/or destroy the cart. Large pieces of folded cardboard are usually the cause of a jam. Please cut cardboard pieces to fit easily into the cart. • Location and orientation. Place your cart H2H (Handle to House) and three feet away from other items like mailboxes, utility poles and household trash carts that could block the truck.

NAME ADDRESS Germantown, TN Zip

UNACCEPTABLE ITEMS The Germantown Recycle program does not collect the following items: • Foam egg cartons • Motor oil bottles • Food-soiled containers • Electronics • Styrofoam • Batteries • Hoses/wires • Plastic shopping bags • Medicine bottles and plastic trash bags

QUESTIONS? Contact the Germantown Neighborhood Services team at neighborhoodservices@germantown-tn.gov or 901-757-7263.

BACK

48 | BEAUTIFY REPORTS, GUIDES AND TRAINING DOCS

ORDER UP

Franchisees who are opening a new hotel must purchase all of the brand-approved furniture, equipment and amenity items. That process is no small feat. One of the brands asked Thinkwell to design an ordering guide that included the required products, brand standards references, ordering information, placement details, item numbers and product images. The guide was such a hit that other brands quickly followed suit, and we’ve organized and designed guides for seven hotel brands to date.

Since these documents are published electronically, we used hyperlinks throughout the guides to provide direct links to order forms or more information. This format also makes it easy to update the guides when items change.

QUALITY REPORTING

A hospitality company’s Quality Assurance (QA) report needed a face-lift. The company’s master branding had changed, but the QA report was still using the old fonts and colors. Since this report is used by internal corporate team members and by hotel owners and operators, it was time for an update. The QA team came to Thinkwell, and we helped them reimagine the report ... with the proper fonts and colors, of course, but we also added icons to the section headers and suggested new ways to display numbers and organize content. The team used our mock-up when talking to developers to give them design and layout guidance for the final product.

BRAND COMPLIANCE REPORT

CALCULATION EXPLANATION

Your brand compliance report is composed of three sections: Quality Assurance, SALT and Product Improvement Plan (PIP), where applicable. Below is an explanation of each section.

BRAND COMPLIANCE REPORT

QUALITY ASSURANCE

BRAND COMPLIANCE REPORT

QA GRADES

The Quality Assurance score is comprised of 4 weighted categories:

Points available

Weight

Outstanding: 90.00 - 100%

20%

Acceptable: 75.00 - 89.99%

Core Brand Standards

HOTEL DETAILS Hotel Name: InnCode/Facility ID: GM: Management Co.: Brand Name:

Cleanliness

EASPA/24325 Mr. Joseph Yellak

30%

ACCEPTABLE

Progress Renovation plan

30%

OUTSTANDING

03/26/2016

Television

Commercial Facilities purus sapien atRemote lobortis felis, ut malesuada velit. Control

QUALITY ASSURANCE Score 100.00% 85.70% 94.60% 78.20%

88.98%

Phone

F&B Outlets

Clock Radio

150

25 Foot Phone Cords

250

Phone Faceplate

150

Meeting Facilities

125

Ethernet Cable

0.00%

Other

-4.50%

CONTROL 100.0% RISK Standards

TOTAL AVAILABLE POINTS

03/26/2016 211 100

Auditor name: CN CL CN CL CN Amy CL Connolly CN CL CN

SALT

Standards Unacceptable

Overall Hampton SALT ranges are: Overall Service Cleanliness

Door Viewers

Score

Evacuation Plan

0-58.9

89.89%

Window Locks Entry 0-55.0 Door

Cleanliness

Condition

100%

80%

CARPET

95%

92%

Carpet

87%

75%

89%

94%

95%

93%

98%

79%

Other 94.6%

78.2%

OUTSTANDING Score

Change from prior

65.8

1.40%

60.1

-2.60%

59.0-64.9

64.9-100.00

55.1-61.7

61.8-100

Condition

The hotel is in good standing with their PIP.

Current score

Change from prior

100.00%

0.00%

100.00%

3. FRONT DESK AND RELATED SERVICES

0.00%

1000

1000.00

100.00%

0.00%

250

250.00

100.00%

1000.00

100.00%

5. SUPPORT RULES

250

250.00

100.00%

6. TRAINING DOCUMENTATION

250

250.00

100.00%

0.00%

-3.13%

COMMERCIAL FACILITIES

132.40

848.60

84.86%

1. BACK OF THE HOUSE

250

3.20

6.40

240.40

96.16%

0.00%

2. BREAFKAST BAR/LOBBY AREA

500

6.30

493.70

98.74%

0.00%

3. CORRIDORS/ELEVATORS/STAIRWELLS

250

Lotion/Shampoo/Soap

8. RECREATION FACILITIES

61.7

Door Locks

0.00%

19.00

7. PUBLIC RESTROOMS

Doors

0.00% 0.00%

1000

Cups/Condiments

64.9

Capital

1000

4. MAJOR RULES

6. MEETING ROOMS/BOARD ROOM/BUSINESS CENTER

Cleanliness

PASS

Hampton

250.00

Coffee Makers

EXPENDABLE SUPPLIES

60.1 CONDITIONS/STRUCTURE 55.1

PRODUCT IMPROVEMENT PLAN (PIP)

Kana Hotel Group

1000.00

250

Floors

Mr. Joseph Yellak

250

500

Other

EASPA/24325

1000

4. ENTRANCE/REGISTRATION AREA/FRONT DESK

Tissue

Easton, PA

Points Points Deductions by Expense available remaining

5. EXTERIOF COMPONENTS

BATHROOMS

Display Tray

Cleanliness:

Hotel Name: InnCode/Facility ID: GM: Management Co.: Brand Name:

Operating

Outstanding

Hair Dryer 65.8 59.0

1. APPROVED PRODUCTS

Acceptable

Decorative Soap Dish

Overall service:

2. BREAKFAST BAR/BEVERAGE SERVICE

Trash Cans

SALT

BRAND STANDARDS

1000

Core Brand

Wardrobes

0.58%

HOTEL DETAILS

TOTAL CN

SCORING BY AREA

125

Deadbolts -5.60% Brand Auxiliary Locks The SALT score is based on the hotel’s raw score in the metrics of Overall Service and Cleanliness: 85.7% -2.82%

Summary of QA scores in key hotel areas

Overall Service Guestroom Cleanliness

150

Exterior Components

Guest Rooms ACCEPTABLE

Change from prior* Recreational Facilities

*Prior evaluation date: 07/11/2015.

Main Area Back of House Commercial Facilities Exterior F&B Outlets Guest Rooms Meeting Facilities Recreation Facitilites

Total deficiencies roomfor the 0 main 9 1 9of the 0 hotel 10 and 0 the 13 maximum 0 13 0 10 0 11 0 13 0 5 1 Below is the breakdown of the Cleanliness and Conditionper scores areas Current results point deduction for each area. PREVIOUS EVALUATION Other Lorem ipsum dolor sit amet, consectetur adipiscing elit. HVAC 07/11/2015 MAIN AREA MAXIMUM POINT DEDUCTIONSDate: Nullam ut quam eget felis eleifend faucibus pellentesque non HVAC sapien. Proin id est id massa consequat bibendum. Ut non Type: Follow-up Area Main area point cap TV/REMOTE CTL/PHONE/RADIO/HSIA orci vitae augue volutpat mollis. Suspendisse vel risus justo. Score: 91.80% - Outstanding Back of House 50 Aliquam dignissim, neque nec laoreet sodales, tortor metus

Amy Connolly

Core Brand Standards Brand Standards Cleanliness Condition Overall Score

402Evaluation 300 date: 204

413

EVALUATION SUMMARY

Hampton

EVALUATION DETAILS

100%

PASS

Room number 515 521grade. 423 *If the hotel fails any of the weighted sections, it is no longer eligible for an Outstanding QA CL CN CL CN CL CN

Kana Hotel Group

EVALUATION DETAILS Evaluation date: Auditor name:

OPERATING AND CAPITAL EXPENSE REPORT

Brand Standards 20% Unacceptable: 74.99% and below RESULTS AT-A-GLANCE BRAND COMPLIANCE REPORT EASTON, PA

QA Condition SALT TOTAL PIP

Easton, PA

GUEST ROOMS 1. BATHROOMS 2. BEDROOMS 3. ROOM/SUITE FAILURES AND TRENDS

OVERALL INDEX SCORE

250 250

12.60

15.90

234.10

3.20

246.80

87.58%

1.28%

49.50

437.90

83.40%

-8.82%

41.50

208.50

98.72%

1.28%

3.20

246.80

96.16%

0.00%

85.52%

-1.89%

250

3.2

6.40

240.40

1000

25.20

119.60

855.20

500 500

18.9

12.60

468.50

2.56%

0.00% 93.70%

-3.78%

6.3

107.00

386.70

77.34%

251.00

100.00%

0.00%

44.2

252.00

2703.80

90.10%

-1.67%

251

3000

98.72%

0.00%

QA GRADES Page 2 of Outstanding: 12 90.00 - 100%

Acceptable: 75.00 - 89.99%

Door Frames

Unacceptable: 74.99% and below

Thresholds

Progress Renovation plan

OPERATING AND CAPITAL DEFINITIONS A deficiency is classfied as an operating expense if the estimated cost to remedy is less than $2,000. If the estimated cost to remedy is greater than $2,000, the deficiency is classfied as a capital expense.

Odor Other COSMETIC PACKAGE Robe Hook Wall Treatment

Page 6 of 12

Page 12 of 12

BRIGHT IDEAS | THINKWELL LOOKBOOK | 49

The Menu ENTRÉES

THE MENU

Choose two traditional holiday favorites.

Holiday Cocktail Menu 2016

ENTRooEEseS one.

Brown sugar ham: succulent brown sugar and spiced rubbed hickory smoked ham drizzled with gala apple bourbon glaze.

Please

Pesto chicken skewers: tender pieces of grilled chicken marinated in pesto and served with honey roasted tomato dipping sauce.

At Simply Delicious Caterings, our holiday wish for you is extra time with the ones you love. One way we can help make that happen is if you give our team the honor of serving you.

Chicken roulade: chicken breast halves pounded thin and stuffed with roasted red peppers, herb-andgarlic goat cheese and basil, and served over a bed of bowtie pasta in a chafing dish. Beef upgrade: swap one meat for our roasted spiced rubbed black angus beef tenderloin, paired with creamy Worcestershire horseradish cream (additional cost: $5).

Thank you for considering us as your catering partner this year. From our family to yours, happy holidays!

Salmon upgrade: substitute one meat for our herb marinated and grilled tender Atlantic salmon, paired with cool cucumber dill cream (additional cost: $5).

DIPS Please choose two.

SELECTION We have hand selected some of our favorite dishes for a buffet-style, holiday party menu to please every palate and occasion. You’ll find lots of tastebud-tempting, forkfriendly choices guaranteed to make your guests want to slap their mamas!

PRICING To make life even simpler, we’ve bundled the pricing, too: This festive menu is perfect for parties of 25 guests or more. This holiday package starts at $23 per person. Pricing includes a beautiful display, serving platters and serving utensils (full service events only). Any upgrade opportunities are marked with a along with the additional cost per person.

Herb-roasted turkey: juicy, herb-roasted turkey breasts topped with tangy fall cranberry chutney.

Spinach and artichoke dip: three creamy cheeses, baby spinach and artichoke hearts melted together and paired with pita crisps and crispy fried corn tortilla chips. Pimento cheese dip: cheddar, Monterey Jack and cream cheeses mixed with mayo, pimentos and secret spices for a creamy dip with a kick. Served cold with Fritos scoops and celery sticks. Tri-color hummus: three creamy, tangy and delightfully colorful hummus flavors (traditional, roasted red pepper and pesto cilantro), served with pita chips. Black bean and corn salsa: our tangy, marinated salsa, made with black beans, corn, pico de gallo and served with tortilla chips. Fire roasted tomato salsa: this flavor-packed salsa combines fire-roasted tomatoes, green chilies and jalapenos and is served with tortilla chips.

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PRICING

LET US DO

IT ALL!

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EVEN FURT THIS MENU CUSTOMIZEsdcmemphis.com TO Y DA TO a@ yoland SPERSON

HER!

SALE CALL YOUR9997 |

ds | 38117 a Woo is, TN Yoland Memph rcle | 2. aven Ci 901.68 kh oo st Br 767 Ea

FOOD FAST

Corky’s and Simply Delicious Catering do a huge amount of business during the holiday season. Only a small percentage of customers actually need a fully custom menu. Many people would prefer just selecting from a few choices. The catering company needed a way to organize their most sought-after items into a menu that the sales team could use to simplify the ordering process over the holidays. Thinkwell organized the menu items, wrote mouth-watering descriptions, explained the pricing and gave it a to-do-list-style design. Customers loved the look and simplicity of the new menus … and it took some of the heat off of the sales team during their busiest season.

There wasn’t room in the budget for a menu item photo shoot, so we needed the descriptions alone to make customers drool. We peppered the menus with descriptive adjectives that described texture, flavor and temperature. (Also, we learned the hard way that it’s a good idea to eat a healthy meal BEFORE working on menus for fantastic catering companies!)

50 | BEAUTIFY REPORTS, GUIDES AND TRAINING DOCS

SECTION 6

SEPTEMBER 9-13, 2019

Laundry

HILTON FOCUSED SERVICE HOUSEKEEPING RESOURCE

Thank you for making our world bright and shiny!

FRESH PERSPECTIVE

Hotel brands operate in an industry where cleanliness is next to godliness, so housekeepers are key constituents. This population can be tricky to reach through communications, as housekeepers are often constantly on the go during work hours and sometimes speak a variety of languages. Bold, expressive images can help to get your messages across. In our increasingly diverse and distracted world, creative design is becoming increasingly more important.

When done right, beautiful design alone can communicate how your business feels about a specific group of peopleâ&#x20AC;&#x201D;internally or externally. Carefully chosen graphics can also evoke emotion and break through demographic barriers.

BRIGHT IDEAS | THINKWELL LOOKBOOK | 51

Make your team look more professional

ow can you polish your communications without breaking the bank? Sometimes even the smallest changes can make a big difference. Pinpoint your most important and most frequent communications, and start there. Thinkwell can offer some quick and easy ways to help you add that professional look and feel youâ&#x20AC;&#x2122;re looking for.

52 | MAKE YOUR TEAM LOOK MORE PROFESSIONAL

ORG CHART

A global hotel and resort company had just gone through a reorganization, and positions had shifted a bit. One team needed a fun way to talk to their colleagues about these changes and how their teams were organized and connected. Instead of drawing a boring org chart, Thinkwell helped the team punch it up a notch by creating a document that looks professional and unique and shows off the teamâ&#x20AC;&#x2122;s personality. It was a clever and memorable way to showcase the team and help clear up questions about roles and responsibilities.

OVERVIEW SLIDE

TEAM SLIDE

CRISIS COMMUNICATIONS

Unfortunately, not all communications are fun, and there may come a time in the life of your business when you find yourself dealing with an unprecedented situation. Unforeseen and difficult circumstances call for immediate, carefully crafted messaging. When the worst happens, like a natural disaster, a company crisis or a global pandemic, reaching your internal teams and external customers with the right message can be crucial in determining the future resiliency of your business.

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DIY EMAILS

Large companies communicate via email. A lot. And sometimes corporate folks need to spiff up their emails a bit to help them look a little more polished and catch people’s attention. At Thinkwell, we often create email templates using Microsoft Word—with beautiful banners, custom footers and bolded subheadings. Our clients can then use the Mail Merge feature in Word to pop the email into an HTML format and send it out via Outlook.

Icons add design interest and consistency to any document. For this project, Thinkwell created a bank of icons that salespeople can choose from to describe themselves. VISUAL RESUME

When someone joins the sales team at this global hospitality company, the team likes to send out interesting information about the new team member. Thinkwell helped the team develop this visual resume, which includes a headshot, contact information, a timeline that highlights career milestones, a short paragraph about the person’s job, and even some fun and quirky personal facts. The team also sends this document to their clients. Since we designed this visual resume as a PowerPoint document, the team can easily update and tweak content and photos.

54 | MAKE YOUR TEAM LOOK MORE PROFESSIONAL

Funding We are looking to raise $3-5 million to scale up manufacturing and commercial operations.

Mission

Strategy

We strive to improve patients’ outcomes and quality of life while reducing the cost of their healthcare needs. By developing drug-device combination products with controlled and extended elution of a variety of drugs, we aim to prevent or treat common complications such as infection, restenosis, thrombosis, adhesion and pain.

Team With extensive backgrounds in medical research, treatment and product development combined with business and marketing acumen and scientific advancements, our team provides the expertise and knowledge to develop cutting-edge technology to better medical treatments and map out strategies for market success with that technology.

Technology We have developed a polymer that allows a drug to be physically embedded in it creating a complex network of interlocking pores through which the drug subsequently diffuses to the target tissue. This polymer can be applied to a variety of products such as mesh, grafts and catheters. By adjusting the pore structure and polymer thickness and composition, the polymer-coated product will release the drug at controlled rates for specific durations.

Benefits There are many broad benefits of this new technology in medical treatments including: • Proven, broad-spectrum antibiotics prevents bacterial colonization and reduces risk of infection • Durable repair covers the most vulnerable period of infection risk • Popular and proven material applies to a wide variety of procedures • Affordable alternative to costly biologics Each part of the technology has its own specific benefits as well: • Polymer coating • Proprietary • Stable • Biocompatible • Drugs • Small molecules, vectors, or biologics • Variety of possible drug combinations • Extended release antibiotic elusion • Extended antibiotic protection >14 days • Elution time-period is much longer than competing elution technology *Disclaimer: these claims have not yet been approved by the FDA.

Because this biocompatible polymer sticks to almost any kind of substance, the technology has a wide variety of application opportunities throughout the medical industry and beyond. Technologies under development or being researched: • • • • • • • • • •

Surgical mesh Peripheral graft Stent graft Suture Foley catheters Breast implants JP drains Orthopedic implants Dialysis catheters Veterinary implants

Based on these possibilities, we have identified two possible company exit options:

One-time sell Timing: > 24 months Sell company to a larger medical device company that will realize technology benefits across multiple product lines.

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Embrace Market Pricing

Don’t try to outguess the market The market’s pricing power works against mutual fund managers who try to outperform through stock picking or market timing. As evidence, only 17% of US equity mutual funds and 18% of fixed income funds have survived and outperformed their benchmarks over the past 15 years.

Resist chasing past performance Some investors select mutual funds based on past returns. However, research shows that most funds in the top quartile (25%) of previous five-year returns in the following year. Past performance offers little insight into a fund’s future returns.

Let markets work for you The financial markets have rewarded longterm investors. People expect a positive return on the capital they supply, and historically, the equity and bond markets have provided growth of wealth that has more than offset inflation.

Consider the drivers of returns Academic research has identified these equity and fixed income dimensions, which point to differences in expected returns. Investors can pursue higher expected returns by structuring their portfolio around these dimensions.

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Our big small town

Patent information

• Patent: formula and combination with devices • Patent: method of drug delivery Expiry 2028 with appeal to 2030 • Additional patents issued in the UK and China

Want to buy a Career highlights home in Memp his? 901

Embrace Market Pricing-The market is an effective information-processing machine. Millions of participants buy and sell securities in the world markets every day, and the real-time information they bring helps set prices.

Multi-sell Timing: now – 18+ months Develop numerous product lines, then license specific intellectual property to be developed to relevant medical device companies.

Top 10 Investment Strategies

Practice smart diversification Diversification helps reduce risks that have no expected return but diversifying within your home market is not enough. Global diversification can broaden your investment universe.

Avoid market timing You never know which market segments will outperform from year to year. By holding a globally diversified portfolio, investors are well positioned to seek returns wherever they occur.

Name Lastname Job Title here

name.lastname@Hilton.com Manage your emotions Many people struggle to separate their emotions from investing. Markets go up and down. Reacting to current market conditions may lead to making poor investment decisions.

Look beyond the headlines Daily market news and commentary can challenge your investment discipline. Some messages stir anxiety about the future, while others tempt you to chase the latest investment fad. When headlines unsettle you, consider the source and maintain a long-term perspective.

+555.555.5555 City, State

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The bottom line

Ultimately, when

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A little about me

Focus on what you can control A financial advisor can offer expertise and guidance to help you focus on actions that add value. This can lead to a better investment experience.

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WORD UP

People longing for a way to beautify boring Word documents should look no further. Thinkwell’s graphic design team has learned some sweet tricks in Microsoft Word to make ho-hum documents look amazing. We add some design flair in the headers and footers, set fonts and formatting in the styles section, and BOOM … your documents look professional. The best part is you can reuse the template for your next document. And because they are Word documents, making edits is a snap!

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Benefits of hiri ng a local exp ert

Brook has lived listen to what in Memphis his entire life. He you’r explain the differ e looking for in a home will and then ent areas of town the opportuni , talk you throu ties in each area, gh neighborhood and help you and a home that’s selec specific need perfect for your t a s and wants. Bonus: Brook can restaurants are, also tell you where the best what your optio and even the ns are for scho faste new home. (Seri st way to get to work from ols, navigation app.) ously, he’s better than your your phone’s excellent move Brook can also recommend rs, painters, repa and other servi irmen , contractors ce providers that he has work before and are reputable and ed with things are impo reliable. All of these rtant to figur e out if you’re to Memphis. moving

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ant to know more? Ready to dive in? Need a thought partner to get started?

Terrific! Here are all the different ways to find us: EMAIL mloper@thinkwellcreative.com

WEB www.thinkwellcreative.com

SNAIL MAIL 2335 Dogwood Meadows Cove Germantown, TN 38139 USA

FACEBOOK facebook.com/thinkwellcreative

PHONE +1 901.755.9111 (office) +1 901.550.2649 (Marissaâ&#x20AC;&#x2122;s mobile)

INSTAGRAM @thinkwellcreative LinkedIn linkedin.com/company/ thinkwellcreative