hello@thisisselfhood.com How Early Adopters Help You Create a Better Product
Starting up a new business venture is a daunting prospect. It can feel like walking blindly into a maze, hoping that sooner or later, you will come out alright on the other end. When you’re developing a new product or service, there's a real risk of sending money down the drain. A whopping 42% of startups fail because they don’t meet a current market need. The good news is that you don’t have to be caught off guard by audience disinterest with proper planning and preparation. In fact, you can use the research phase of your next launch to create a better product and win first customers. Early user feedback will be the thread that leads you through the labyrinth. Let’s talk about how to find and make the most of Early
hello@thisisselfhood.comAdopters
You should be able to identify potential early adopters amongst your professional network and existing customer base. To spot early adopters, you must first ask yourself which problem your product solves and then find the individuals most affected. If you have access to an insights platform, they will be some of the most engaged users with the most authoritative take on your products. You might find early adopters by browsing social media groups. Early adopters will be the ones trying out and offering solutions to the community.
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How Can You Find Early Adopters?
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Let Early Adopters Help You Improve Your Product
Once you have found early adopters, starting a collaboration is essential. Let them be the first testers of your new service or product and listen closely to all feedback they can provide. Remember, the incentive for them is to find a new solution to a common problem and be the one to share that knowledge with their audience. Involve them as much as possible to bolster their authority in the niche, and you might just win brand ambassadors for your product launch. If you’re struggling to identify early adopters or don’t have an extensive professional network yet, don’t fret! ThisIsSelfhood is an Insights platform that can help you gain the product feedback you need in those crucial early stages. So get in touch today to learn
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