hello@thisisselfhood.com How Much Time Does Gen Z Spend Online? The Statistics You Should Know in 2022
If your business caters heavily to a young audience, you live and thrive on youth audience insights. However, understanding, especially for the youngest generation, can be a challenge. As they grow up, join the workforce and come into their spending power, their consumer behaviours are also likely to change. This means that near-constant youth market research is required to keep your marketing efforts on trend. One thing is unlikely to change: Gen Z are digital natives, and much of their life is spent online. In this article, we’ll provide you with valuable youth audience insights into just how much time Gen Z spends online and where they can be found there.
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How Much Time Does Gen Z Spend Online? Much of Gen Z’s behaviours are shaped by their close relationship with online spaces, much more so than any previous generation. Gen Z in the UK spends an average of 10.6 hours per day engaging with content online. In comparison, Millennials spend 8.5 hours per day online across devices. Of this, 5.6 hours of Gen Z’s online time is spent on mobiles. 22% of Gen Z users use their smartphones more than 10 hours per day. 54% of Gen Z said that they use multiple devices at once, at an average of 1.8 devices at a time. 49% of Gen Z feels better socialising online rather than offline 74% of Gen Z prefer spending time online. 73% of Gen Z users text and message apps to stay in touch with friends and family. hello@thisisselfhood.com
Gen Z and Their Social Media Usage The stats above prove beyond the shadow of a doubt that how customers can perceive your brand online is vital for your young audience. Another critical factor in marketing is your social media presence, and here is why: Gen Z spends an average of two hours and 43 minutes daily on social media. YouTube and Facebook still take up the most time. 41% of Gen Z social media users worry about wasting their time online 75% of Gen Z uses social media to keep up with celebrities Social media is the number 1 brand discovery tool for 52% of Gen Z Gen Z takes an average of only 4 seconds to evaluate the content on social media hello@thisisselfhood.com
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