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How to Build an Insights Community
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An insights community is a platform where brands engage their consumer audience in surveys, discussions and conversations. It’s a great way to improve your product research, learn about new features to implement, and understand your audience’s evolving mindset. An insights platform provides more qualitative research in open discussion and opinions, enabling you to gain a more holistic impression of buyer personas. It’s possible to start building such a community on your own. In this post, we’ll discuss what you’d need to do.
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How to Build an Insights Community As with any significant new business project, you should first ask yourself a few crucial questions to get some idea of what you’re trying to achieve. Why do you want access to an Insights community? How are you going to engage your customers? What incentives can you offer? What is the purpose of the community? What insight are you looking for? What systems will you need to implement to be able to collect and interpret qualitative data?
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Should You Build Your Own Insights Community? Building your own Insights Community is only feasible if you plan to iterate on work with the same group of users over time. This means you need to be willing to invest a lot of time. Your insight platform will need moderation, finetuning, and a good front and back-end. It should offer a good user experience and match your brand’s design language. This requires a web designer’s expertise. Ask yourself if you have the necessary talent in-house or want to outsource to several agencies or contractors. Another consideration is that once you have a thriving community, you need a way to collect, streamline and interpret data. Unfortunately, quantitative data can be challenging to analyse.
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