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What is an Insight Community? Everything You Need to Know at a Glance
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Next gen research is vital for innovative brands who want to catch the attention of their young consumers. As the next generation enters the workforce, their mindset and spending habits evolve. That’s why it’s vital to have access to ongoing insights. An insight community is one way to get real-time engagement with consumers in a secure online environment. These platforms improve brands’ customer relationships while offering agile insights and actionable data. In this post, we’ll discuss what an insight community is.
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Platform: This is where all insight communities operate. It can be provided as part of a partnership with a market research company like ThisisSelfhood, or through SaaS. Platforms are generally browser-based. Community members: The members of an insights community help companies achieve insights. They are recruited, engaged and maintained by the platform staff. Community members usually meet relevant demographic segments.
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Socialising Data: One last thing next gen insight communities can achieve for your brand is socialising data insights. This refers to translating complex data into language that is easy to understand for partners and stakeholders. Socialised data makes it easier to understand results and form an action plan accordingly. Find Your Insights Community TodayNot every brand needs to establish or manage its own Insights community. Partnering with an Insights platform like ThisIsSelfhood for next gen research allows you to lean back and let experts collect Insights for you. In addition, we work closely with a thriving community of young consumers to engage them in discussion and learn more about their needs and behaviours.
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