Instagram Voice

Instagram Voice ABOUT

Judah Press Entertainment uses Instagram to display our connection and commitment to clients on a small scale basis. Our team, our clients, vendors, and friends are all fun – we want to mimic that spirit throughout the platform. This will most likely be the first exposure our target market has with JPE, so it should welcome an instant connection with the brand.

Instagram Voice WHAT WE DO

OUR CAPTIONS

We want our copy to feel personal and conversational – never cookie-cut or cheesy. The first sentence or two should be attention grabbing, corresponding with the above visual. Conversational pieces, testimonies, inspiring stories, or calls to action typically come next. Think of captions that will spark conversation or bring back memories. Then the wedding photographer is always tagged, bride and groom are mentioned frequently.

WE USE HASHTAGS

All hashtags should be used purposefully to contribute to the conversation and professionalism of our content. Judah Press Entertainment tags every post, separating them from the comment copy by periods. On the Instagram Planning application “Later,” a default group of hashtags can be added to a caption by choosing “Saved Captions” > “Hashtags.” This default group is only a template, and should be updated for every post according to its contents. The “Hashtag Suggestions” button can be used to generate trending tags at the moment.

WE USE EMOJIS

Judah Press uses emojis sparingly and in good taste. They serve to capture attention and highlight fun moments, never taking away from the professionalism of our content. One or two tends to be enough.