DEVELOPING IDENTITY . BUILDING PARTNERSHIPS
WHO WE ARE
WHY ARE WE DIFFERENT
Aidentiti is Japanese for identity. Our name reflects our belief in the importance of having an identity and also our design philosophy which if put down as a single word would read “simple”. We believe in delivering a brand experience that is fresh, uncluttered and of course consistent, helping brands create an enduring relationship with their audiences.
We at Aidentiti understand that great brands are increasingly defined by the experience they provide their audiences with. This experience is not any longer just exemplified by a logo or the consistency of its delivery across all corporate communications but now increasingly its dynamism across both non-digital and digital platforms. Our expertise across different communication disciplines help us provide brands with this dynamism.
We believe that building a strong brand is not solely art nor science, but the strategic combination of the two. It is this belief that makes up our core team, a mix of branding and non-branding, core industry professionals. It is all these factors that help us help organisations realise their true brand potential. We believe that we are a firm that can help organisations organise, articulate, activate and manage their brands in this modern business landscape.
Our core team with their array of different business and industry experience, helps us get an in depth understanding of our client’s core business strategy and helps us translate that into the identity we develop and the communications we implement. This helps us create brands that are different, meaningful and relevant.
WE WORK WITH YOU TO DEVELOP, BUILD AND IDENTIFY A WINNING CORPORATE IDENTITY, AND PROVIDE YOU WITH ALL THE TOOLS NECCESSARY TO REALISE YOUR BRAND’S TRUE POTENTIAL
LOGO
IMAGERY
STRATEGY STORY
STATIONERY
BRAND & CORPORATE IDENTITY
SIGNAGE
NAME & POSTIONTING GUIDELINES
Corporate AnimationPresentationDigital Signage-
MULTIMEDIA
WebsiteMobileTabletContent ManagementSearch Engine OptimizationSocial MediaHosting-
SALES & MARKETING TOOLS ONLINE PACKAGING
-Brochure -Flyer -Poster -Annual Report -Folder
-Product -Point of Sales
OUR APPROACH We work with start-up organisations who are looking to define their identity, as well as well-established organisations that are looking revitalise theirs. Our approach is flexible and is tailored to suit each individual organisation. However, our basic “mantra” remains the same, that is, of first understanding our clients overall business/marketing strategy and then aiming to complement and adding value to it through our services
Internal Branding
SANATCO GROUP
The SANATCO group has been in existence since 1985, ever expanding into new arenas of business. The group wanted a new, more contemporary corporate identity, which was more representative of its current status. Aidentiti provided SANATCO with a total rebrand and a completely uniform identity that would be reected throughout their organisation. Our offerings in addition to a rebrand included a brand new website, company proďŹ le, newly branded stationary to vehicle wrap designs and internal communication posters. A comprehensive Corporate Identity guidelines manual was also provided to help SANATCO maintain its identity in a successful and consistent manner.
Print & Online Corporate Identity Pack
Brochure Design & Copywriting
Vehicle Wrap
Logo Re-Design
Online and Print Design
Banner Design
Retail Package Designs
The Cityflower Department Stores is one of the fastest growing mutli-brand retail outlets in the kingdom. Growing from its base in Batha, Riyadh, it now has branches across the kingdom and the middle east. Cityflower wanted a logo design that could easily be translated across their corporate identity and also on to their in house branded products. At Aidentiti, through our specially designed questionnaires got the sense that Cityflower was looking for a minimalistic and modern identity that would best capture their own growing aspirations, as well as the growing expectations of their customer base. We provided Cityflower with our “retail” design package, that included poster/flyer designs, packaging designs in addition to the our other offering like a new website design etc.
Digital & Print Signage Design
CityGlide.com is a new “dot com” venture based in Saudi Arabia with the aim of developing a fully functional and truly comprehensive directory for the various cities in the Kingdom. Aidentiti was entrusted with developing CityGlide’s corporate identity which included designing its website, the very core to its business. For CityGlide’s launch venture, i.e. building a directory for Riyadh City, our designers as well as our “story” developers rolled out a serious of posters and memorabilia to help in CityGlide’s marketing communications as well as helping in “naming and positioning” of the brand like developing its tagline “helping make Riyadh easier”.
Web Design & Hosting
Marketing Campaign Designs
Digital & Print Signage Design
Promotional Apparel Design
ELEGANT, CLEAR, SIMPLE—EVERY TIME
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Contact us at:
member of the
Tel: 4730531 Fax: 4503692 Email: info@aidentiti.co Facebook.com/aidentiti
C.R. 1010094882 / 001 P.O. Box 52576 – Riyadh 11573 Kingdom of Saudi Arabia