NEWS

2012

Issue One Hundred and Twenty Three – December 2022

MORGAN REIMAGINES PLUS FOUR AND PLUS SIX, ESTABLISHING NEW ‘PLUS’ PRODUCT PILLAR

n line with its philosophy

Iof continual evolution, Morgan Motor Company is reimagining its Plus Four and Plus Six models. The enhancements, which are being introduced as part of a formal recognition of a new ‘Plus’ line, will feature on all Plus Four and Plus Six models from January 2023.

The name ‘Plus’ signifies a mainstay of Morgan production, and sits alongside the newly introduced ‘Super’ pillar. The nameplate was first witnessed on the Plus 4, introduced in 1950. Plus represents more than 70 years of heritage, yet looks firmly to the future, embracing relevant new technology and reimagining the experience of a modern, handcrafted sports car for the 21st Century.

Coach-built on the company’s lightweight CX-Generation bonded aluminium platform, the design of Plus models is timeless and enduring. Plus Four, with its slightly narrower body and wire wheels, is more akin to the original vehicles in its aesthetic. Plus Six, which is wider with a more assertive appearance, presents a more contemporary aesthetic. Both vehicles will benefit from the new features, and their list of options and configurations will be closely aligned, ensuring a cohesive tailoring experience for customers.

“The new Morgan Plus line celebrates the essence of unconventional driving and ethical engineering. It unites timeless design and craftsmanship with the most exhilarating driving engagement. With Plus we want to honour those individuals who believe that motoring is not about status, but more about character, authenticity, and pleasure.” Massimo Fumarola, Chief Executive Officer, Morgan Motor Company INTERIOR AESTHETIC The enhancements to the company’s latest Plus models are headlined by significant changes to the interior, offering greater levels of refinement, further personalisation opportunities, and increased usability over earlier generations.

The introduction of a new range of marquetry veneers, which extend through the vehicle via its centre console, reinforce the company’s

commitment to craftsmanship and bespoke tailoring, celebrating the natural materials, design, and form, synonymous with the Morgan marque.

‘Spokes In Flight’ and ‘Kinetic Diamond’ are abstract motifs for moving spokes, inspired by the spoked wheels that have featured on Morgan cars for decades. ‘Engineered’ – the third veneer option – features aluminium strips between wood, signifying the company’s use of the two core materials.

A new superformed aluminium dashboard and instrument panel can be specified in matte silver, matte black or matched to body colour, and a model designation can now be specified on the passenger side of the dashboard. The dashboard is home to new instruments which feature new face artwork. The instrument artwork is simplified and draws inspiration from premium timepieces, exuding a minimal and clutter-free aesthetic. In addition to the new instrument artwork, a new LCD information display screen has been incorporated into the dashboard design. Situated directly in front of the driver, the screen is larger than the previous screen, and has increased resolution. Updated screen graphics with enhanced animation, and the introduction of driving mode dependant backdrops, help to improve usability for drivers. The screen is subtle and displays strictly necessary information, continuing the company’s philosophy of appropriately introducing technology into its vehicles.

A solid wooden lower rail coordinates with the centre column and is situated beneath the aluminium dashboard. Configurable in a range of finishes and colours, each wooden section is meticulously hand crafted by Morgan’s skilled craftspeople. Beneath the wooden lower rail is a new glovebox, a feature introduced for the first time on a Plus model. The glovebox is trimmed in matching leather, and houses USB power sockets inside.

The steering wheel is now available with a satin polished centre section. When specified, this finish coordinates with other internal embellishers including the speaker grille, door handle, handbrake, and gear shift surrounds.

Two-tone fabric, which contrasts on the seats and door cards, offers a mix of textures and has been designed specifically for the latest Plus models. Black pebble grain leather and black fabric is specified as standard, with a further six colourways and leather grains optional.

Woven from worsted wool using fine marl yarns, the natural textile embraces a purity of composition. Each fabric is paired with a complimentary leather colourway, ensuring leather is used sparingly, celebrating it as a fine material.

Redefined door cards provide the base for a curated range of two-tone fabric options – introduced for the first time on a Morgan four-wheeled model – and Sennheiser branded speaker grilles (when specified with Sennheiser audio system).

A new ‘bolt-action’ door handle, situated on the lower section of the