Our 2012 Look Book: Simply Relevant Design Studio

simplyrelevant DESIGN STUDIO, SYDNEY

(SOME)

OF OUR WORK UNTIL 2012.

Hello!

concept creation & DESIGN

photography, print & digital DESIGN This is how the magazine would look - folded in two - when all the pages have been written!

This is the printed stuf put together to show th concept to the client!!

simplyrelevant DESIGN STUDIO, SYDNEY

art & CREATIVE DIRECTION

illustration, video & ANIMATION

spa life www.spalife.com.au

vitality wellness bliss

AYURVEDIC WEDDING RITUALs holistic beauty traditions sTREss RELEAsE Dumping your past TREAT YOURsELF Mud wraps to high-tech facials sPA CUIsINE from Chiva som

SPA TREK

The spa counTry

Olivia NewtoNJohN’s spa life

7

A FREsH sTART

AUS / NZ $7.25 (inc GST)

day

detox diary

TOP SPA ESCAPES

RURAL RETREATS

TO 5-STAR LUXE

Winter 2006

the ultimate lifestyle

simplyrelevant DESIGN STUDIO, SYDNEY

AWARDS RECEIVED The Clients GREEN CROSS AUSTRALIA, SPA LIFE MAGAZINE, CRUISE PASSENGER MAGAZINE The Awards (Publishing Australia’s Excellence Awards) 2011: Runner Up - Special Edition of the Year 2010: Highly Commended - Special Edition of the Year 2006: Winner - Consumer Magazine of the Year 2006: Highly Commended - Magazine of the Year 2006: Highly Commended - Consumer Magazine of the Year

simplyrelevant DESIGN STUDIO, SYDNEY

CROSS PLATFORM DESIGN The Client GREEN CROSS AUSTRALIA The Brief Cross-media design of the multiaward winning diary and scrapbook My Role Design and production of the print diary as well as the iPad version of the magazine.

January 2011

www.blockbuster.com.au

YOUR MONTHLY GUIDE TO NEW RELEASES AVAILABLE AT BLOCKBUSTER

E! FRE

Gru’ing Pains One supervillain meets his match in Despicable Me

ALSO IN THIS ISSUE:

© 2010 Universal Studios. All Rights Reserved.

MOVIE THE OTHER GUYS

TV SERIES STARGATE UNIVERSE SEASON 1

TECH

GAME DEAD SPACE 2

1.

NEw SENSaTioN

TECHNOLOGY: If you’re into technology, 3D is the must-have of 2011. This month we show you what you need to make it happen: right in your living room, right now.

Though we’ve been enjoying it at the cinema since 1922, there’s something still very exciting about 3D movies, even in 2011. Could it be the increasing amount of quality movies filmed or converted to 3D in post-production – or is it the fact that 3D TVs have finally moved beyond the cinema to our living rooms?

In reality, one feeds the other – but the fact is, the idea of enjoying 3D movies at home is quite an attractive one. Just as Blu-ray has brought the quality cinema experience of full high-definition (HD) picture rolling at 24 frames per second and lossless audio home, Blu-ray 3D has provided that added kick.

But, if you’ve been waiting to see if the current 3D revolution goes the way of the dodo, pause no more. 3D is not going anywhere, says Despicable Me and Ice Age producer Christopher Meledandri.

“It’s here to stay for films that organically lend themselves to it,” he says. “I think the audience will quickly distinguish between what is genuinely a real 3D experience and what’s like a faux 3D experience.”

“If filmmakers continue to explore in the tradition of that kind of creative exploration,” says Meledandri about future 3D development. “I think the audiences will respond. If there are tons of movies that just jump on and convert, I think the audience will become very discerning and they’ll pick and choose.”

wHaT you NEEd

ASSAULT 8 • January 2011

•

As we detailed in our December 2010 issue, to truly immerse yourself in the benefits of the Blu-ray experience, you need to invest in a full HD flat panel TV, Blu-ray disc player, amplifier and speakers. However, if you want to achieve the added dimension of Blu-ray 3D, forget using the traditional 3D glasses.

Why? It’s all to do with how 3D images are now produced. As the technology has developed, the very method of producing what’s known as a ‘stereoscopic’ image has changed – even since 2008’s Journey To The Centre Of The Earth and 2009’s Coraline, which came with 3D glasses and were able to be viewed on any television that may be lurking throughout suburbia.

Blu-ray 3D utilises a production method known as ‘alternate-frame sequencing’. The movie is filmed, just as it would have been previously, using two cameras – however, the difference is that the images are then placed

on a single film strip in alternating order, running at 48 frames a second (doublespeed).

To play these higher frame rates, you need a full HD 3D TV (or projector) – they simply will not play on a regular flat panel, regardless of brand, resolution or size. If you’re shopping for a 3D panel, you will find that plasmas have a slightly higher refresh rate, compared with LCD/LEDs, giving them a slight advantage in displaying fast-moving action.

Next, you’ll need a 3D Blu-ray disc player, as Blu-ray 3D discs won’t work in your regular Blu-ray disc player. However, if you have a Sony PlayStation 3, you can upgrade the firmware to reap the benefits and save on purchasing a new 3D Blu-ray disc player. It also allows for 3D gaming.

Finally, you’ll need new 3D glasses: LCD active shutter glasses. These stateof-the-art lenses contain a liquid crystal layer, controlled by a transmitter to work in synch with the screen frame rate. It’s quite complex, but they essentially allow each eye to see only the frame intended.

NEEd you ToNigHT

Once you have the right equipment, the sky is the limit. The releases are coming thick and fast, with 2011 a big year for 3D. However, given that Blu-ray 3D is still new, some movies are released as stand-alone 3D, while others are packaged on the regular Blu-ray disc, with a viewing menu to switch between 2D and 3D.

2.

4.

iN-SToRE oN Blu-Ray 3d Now:

In-Store on Blu-ray 3D NOW: 1. Piranha 3D 2. Step Up 3D 3. Despicable Me (Available January 6) 4. Cats & Dogs: The Revenge Of Kitty Galore (Available January 7)

3.

ComiNg SooN To Blu-Ray 3d:

5. Alice In Wonderland (NEW to 3D format) 6. Cloudy With A Chance Of Meatballs (NEW to 3D format) 7. Monster House (NEW to 3D format) 8. Open Season (NEW to 3D format)

5.

6.

ComiNg To Blu-Ray 3d iN 2011: • Legends Of The Guardians:

7.

The Owls Of Ga’Hoole

• Resident Evil: Afterlife • Saw 3D • The Green Hornet

8.

For the latest gadget news, don’t forget to check out our website at: www.blockbuster.com.au

•

January 2011 • 9

simplyrelevant DESIGN STUDIO, SYDNEY

The Client SUZUKI MOTORS The Brief Concept design for new custom magazine that appeals to 25 to 55 year olds My Role Provide the lead for the new business to the company, prepared concept designs for the client and win the client for the company

CONCEPT DESIGN

simplyrelevant DESIGN STUDIO, SYDNEY

The Client BEST WESTERN HOTEL CHAIN The Brief Develop a concept design, tag line and masthead for the new magazine My Role Concept design for the proposal, creative direction, design and production of the magazine after winning the account.

CONCEPT DESIGN

NEW LIFE

IN THE SLUMS OF MUMBAI

STREET CHILDREN Around 100,000 children in Mumbai alone are homeless and living on the streets.

Many of them live and work on the street and lack access to a route out of their poverty.

They still have a dream.

Statistics reveal that India has 17 million child labourers, the highest in the world.

Mumbai alone has an estimated 60,000 children between 5 - 14 years in domestic work and 80,000 between 14 - 18 years according to the National Sample Survey.

simplyrelevant DESIGN STUDIO, SYDNEY

The Client Rachel’s Children’s Trust, UK The Brief Concept designs, photography and interview of kids for a marketing book. The book promoted the work of a UK-based NGO that had just started schools in the slums of Mumbai.

My Role Create mock/concept designs, interview older kids who had studied in the school previously, design, layout and produce the book.

CHARITY PROJECTS

Eat for health

Summary of the Australian Dietary Guidelines and the Australian Guide to Healthy Eating

GUIDELINE 3

AUSTRALIAN DIETARY GUIDELINES SUMMARY

◗ Children and adolescents should eat sufficient nutritious foods to grow and develop normally. They should be physically active every day and their growth should be checked regularly. ◗ Older people should eat nutritious foods and keep physically active to help maintain muscle strength and a healthy weight.

Most Australian adults and around a quarter of our children are now overweight or obese. Being overweight greatly increases our risk of high blood pressure, muscle, bone and respiratory disorders and chronic disease including type 2 diabetes, heart disease, stroke and some cancers, and reduces our life expectancy. Being

WHAT IS MY HEALTHY WEIGHT? For adults, assessing your Body Mass Index (BMI) is a quick way to check

weight status. The following chart can

be used by most Australians as a rough guide to assess weight status:

1. Find your weight on the left and your height at the bottom of the chart.

2. From your height and weight, trace along the lines until they meet.

3. The point where the lines meet will tell you what BMI range you are in.

underweight also carries health risks.

Overweight people, especially children and adolescents, can also face social discrimination, low self-esteem, poor body image and depression. Children who are overweight tend

to become overweight adults, especially if their

AIM FOR A HEALTHY WEIGHT

Weight for height chart for men and women aged 18-64 Weight in kilograms (stones and pounds) in light clothing without shoes

GUIDELINE 3: TO ACHIEVE AND MAINTAIN A HEALTHY WEIGHT YOU SHOULD BE PHYSICALLY ACTIVE AND CHOOSE AMOUNTS OF NUTRITIOUS FOOD AND DRINKS TO MEET YOUR ENERGY NEEDS

(st/lb) kg (23/6) 150 (22/0) 140

* BMI 35

Severe Obesity

(20/5) 130

* BMI 30

(18/9) 120 Obese

(17/3) 110

* BMI 25

(15/7) 100 (14/2)

90

(12/6)

80

(11/0)

70

(9/4)

60

(7/9)

50

(6/3)

40

(4/7)

30 140cm (4’7”)

Overweight

Healthy Weight Range

* BMI 18.5 * BMI 17

Underweight Very Underweight 150cm (4’11”)

parents are overweight too.

160cm (5’3”)

170cm (5’7”)

180cm (5’11”)

190cm (6’3”)

200cm (6’7”)

Height in centimetres (feet and inches) without shoes Weight (kg) * Body Mass Index (BMI) = Height 2 (metres)

Look at the box to see whether you are a healthy weight.

Based on WHO data and NHMRC Clinical Practice Guidelines for the Management of Overweight and Obesity 2003.

Another way for adults to measure our weight-related health risk is with a tape measure. Measure around your stomach at your belly button. Breathe normally – holding your stomach in is cheating!

Your waist measurement Male less than 94cm Female less than 80cm Male between 94–102cm Female between 80–88cm Male more than 102cm Female more than 88cm

22

Your weight-related health risk Your weight-related health risk is low.

Your weight-related health risk is increased, especially if your BMI is more than 25 too.

Your weight-related health risk is high.

ACHIEVE AND MAINTAIN A HEALTHY WEIGHT

23

simplyrelevant DESIGN STUDIO, SYDNEY

GOVERNMENT PROJECTS

The Client Department of Health The Brief Concept designs, image research and selection, layout and design My Role Create mock/concept designs, image research & selection, design and layout of book, posters, factsheets, brochures for this entire campaign.

GUIDELINE 1

AUSTRALIAN DIETARY GUIDELINES SUMMARY

HOW MUCH GRAIN (CEREAL) FOODS SHOULD WE EAT? Most Australians consume less than half the recommended quantity of wholegrain foods, but we eat too much refined grain (cereal) food.

At least two-thirds of our choices should be wholegrain varieties.

Recommended intake of grain (cereal) food for children ranges from 4 serves a day for 2–8 year olds to 7 serves a day for older adolescents. For women, recommended intake ranges from 3 serves a day for those over the age of 70, to 6 serves a day for women less than 50 years of age.

Recommended intake of grain (cereal) food for pregnant and breastfeeding women is 8–9 serves a day. For men, recommended intake ranges from 3 serves a day for those over the age of 70 years to 6 serves a day for younger men.

Recommended number of serves of grain (cereal foods) per day Boys/ 2-3 4-8 9-11 12-13 14-18 Girls years years years years years 4

4

5

6

7

4

4

4

5

7

serves per day

Men/ 19-50 51-70 71+ Women years years years 6

6

4½

6

4

3

8½

-

-

9

-

-

serves per day

To some of us, these amounts may seem generous. But it must be remembered that the recommended quantities of these foods, like those in each of the other four food groups, should be consumed in preference to discretionary choices.

See alongside for examples of how much is a serve of grain (cereal) food.

10

WHAT IS A SERVE OF GRAIN (CEREAL) FOOD?

A serve of grain (cereal) food is about: 1 slice bread ½ medium roll or flat bread (40g) ½ cup cooked rice, pasta, noodles, barley,

buckwheat, semolina, polenta, bulgur or quinoa ½ cup cooked porridge or polenta ²/³ cup breakfast cereal flakes ¼ cup muesli (30g) 3 crispbreads

1 crumpet (60g)

1 small English muffin or scone (35g) 1 slice

½ cup

m

1 mediu

CHOOSE LEAN MEAT AND POULTRY, FISH, EGGS AND/OR PLANT-BASED ALTERNATIVES

including infants, children, women (particularly

Eating a varied choice from the food group

may be associated with increased risk of

containing lean meat and poultry, fish, eggs, nuts and seeds, and legumes/beans provides many nutrients, including protein, iron, zinc and other minerals and vitamins, particularly those of the vitamin B group. Vitamin B12 is found mainly

when pregnant) and athletes. However, regular consumption of larger quantities of red meat colorectal cancer.

Fish, especially oily fish, can be a valuable source of essential omega-3 fatty acids. Small quantities of these fatty acids are also found in

in animal-based products.

lean grass-fed red meat, poultry and some eggs.

Lean red meats are high in iron and can be

of heart disease, stroke, dementia in older adults

an important food, especially for some groups

Regular consumption of fish may help reduce risk and macular degeneration in the eyes.

EAT A WIDE VARIETY OF NUTRITIOUS FOODS EVERY DAY

11

blue sky publishing boylen publishing and design derwent howard media edge blue sky publishing boylen publishing and design derwent howard media edge custom media ego creative media engage media etn communications evolve media consulting explore media first charlton communications free run press custom media ego creative media engage media etn communications evolve geoff slattery publishing globe publishing hard edge media haymarket media media2009/10 consulting explore media first charlton communications free run press directory he said she said communications the inermedia group jamieson publishing directory geoff slattery publishing globe publishing hard edge media haymarket media p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art one mocha publishing morrison he said she said communications the inermedia group jamieson publishing media news magazines custom media niche group nuance multimedia australia palamedia publishing 101 revolution media street press australiap/l ptyloyalty publishing the magazine publishing company map creative custom

2009/10

02

02

ltd switzer media and publishing universal magazines yaffa publishing group publishing marine media group pty ltd media art one mocha publishing morrison blue sky publishing boylen publishing and design derwent howard media media news magazines custom media niche group nuance multimedia edge custom media ego creative media engage media etn communications palamedia publishing 101 revolution media street press australia pty evolve media consulting explore media first charlton communications australia free run press geoff slattery publishing globe publishing hard edge media ltd switzer media and publishing universal magazines yaffa publishing group haymarket media he said she said communications the inermedia group blue sky publishing boylen publishing and design derwent howard media jamieson publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art edge one custom media ego creative media engage media etn communications yourmorrison magazine your success mocha publishing mediayour newsbrand magazines custom media niche group your magazine your brand your success evolve media consulting explore media first charlton communications free nuance multimedia australia palamedia publishing 101 revolution media street run press geoff slattery publishing globe publishing hard edge media press australia pty ltd switzer media and publishing universal magazines yaffa publishing group blue sky publishing boylen publishing and design derwent haymarket media he said she said communications the inermedia group howard media edge custom media ego creative media engage media jamieson publishing p/l loyalty publishing the magazine publishing company etn communications evolve media consulting explore media first charlton communications free run press geoff slattery publishing globe publishing hard map creative custom publishing marine media group pty ltd media art one edge media haymarket media he said she said communications the inermedia mocha publishing morrison media news magazines custom media niche group group jamieson publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media nuance multimedia australia palamedia publishing 101 revolution media street art one mocha publishing morrison media news magazines custom media press australia pty ltd switzer media and publishing universal magazines yaffa niche group nuance multimedia australia palamedia publishing 101 revolution publishing group blue sky publishing boylen publishing and design derwent media street press australia pty ltd switzer media and publishing universal magazines yaffa publishing group blue sky publishing boylen publishing howard and media edge custom media ego creative media engage media design derwent howard media edge custom media ego creative media etn communications evolve media consulting explore media first charlton engage media etn communications evolve media consulting explore media australia first charlton communications free run press geoff slattery publishing globe communications free run press geoff slattery publishing globe publishing hard post logo publishing hard edge media haymarket media he said she said publishing edge media haymarket media he said she said communications the inermedia p/l loyalty publishing the magazine publishing company map creative custom group jamieson publishing p/l loyalty publishing the magazine publishing publishing marine media group pty ltd media art one mocha publishing morrison

Customer Publishing

australia post logo

Customer Publishing

simplyrelevant DESIGN STUDIO, SYDNEY

CONCEPT DESIGN

The Client AUSTRALIA POST The Brief Concept designs for Australia Post sponsored directory of custom magazine publishers.

02

2009/10

Customer Publishing

directory

2009/10

directory

My Role Provide new cover concepts and a new, unique approach to package directory listings and brief editorial content. My concept was a minibook directory stapled within the main editorial part of the magazine.

02 Customer Publishing

e hav say? u yo to do thing e som

it’s all about

YOU

[your magazine your brand your success]

australia post logo

simplyrelevant DESIGN STUDIO, SYDNEY

The Client AUSTRALIAN INSTITUE OF MANAGEMENT The Brief Concept designs for a new tender.

Wanting to move from a conservative to a more modern youthful design.

My Role Provide new concepts designs for the cover and a unique approach to package the client’s editorial requirements in today’s marketplace.

CONCEPT DESIGN

simplyrelevant DESIGN STUDIO, SYDNEY

The Client ACP MAGAZINES, SYDNEY The Brief Re-design existing consumer magazine My Role Creative direction, layout, design, art directing photoshoots, production.

The Results Increased advertising sales revenue on the magazine by 10%. The magazine has now merged with Australian Geographic magazine due to its success, integrity and profile in the marketplace.

REFRESHED DESIGN

simplyrelevant DESIGN STUDIO, SYDNEY

The Client GOOD LIFE HEALTH CLUBS, SYDNEY The Brief Design refreshing contemporary layouts for existing custom magazines My Role Creative direction, layout, design, art directing photoshoots, production.

REFRESHING LAYOUTS

simplyrelevant DESIGN STUDIO, SYDNEY

The Client VARIOUS CLIENTS The Brief Creative direction and art direction of custom magazines for various clients.

My Role Creative direction, layout, design, art directing photoshoots, production.

GREAT TYPOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client MITRE 10, SYDNEY The Brief Re-design their custom magazine to have a DIY look and feel My Role Creative direction, layout, design, art directing photoshoots, production.

The Results Increased interest by females, increased sales of their magazines.

REFRESHED MAGAZINE DESIGN

simplyrelevant DESIGN STUDIO, SYDNEY

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality imagery for use by a variety of organisations and across different editorial, documentary and travel publications My role Concept work, art direction, photography, lighting, styling and image touch up

B&W PHOTOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client PERSONAL PROJECT The Brief Produce high-quality portraits for use across different editorial, documentary and travel publications My Role Art direction, photography, lighting, styling and image touch up

PORTRAIT PHOTOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality travel-style imagery for use across different editorial, documentary and travel publications My Role Art direction, photography, lighting, styling and image touch up

PANORAMA PHOTOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality travel photos for use across different editorial, documentary and travel publications My role Art direction, photography, lighting, styling and image touch up

LANDSCAPE PHOTOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client Personal Project The Brief Showcase product photography using a conceptual approach.

My Role Concept work, art direction, photography, lighting, styling and image touch up The Result Showcasing how man-made have derived their inspiration from nature

CONCEPT PHOTOGRAPHY

simplyrelevant DESIGN STUDIO, SYDNEY

The Client WHITCOULLS BOOK SELLERS, NEW ZEALAND The Brief Illustrated, designed and produced a 68-page childrens book for New Zealand’s largest book seller.

The Results The book was reviewed on National TV and claimed as a “must-have” for all New Zealand households. The content was fantastic and it was complemented with vibrant colourful illustrations.

ILLUSTRATIONS

WE WOULD (LOVE) TO HEAR FROM YOU CONTACT DETAILS Michelle D’Souza Simply Relevant Design Studio Apt D303, Watermark Plaza 24-26 Point Street, Pyrmont Sydney 2009 NSW P: 0401 643 335 E: michelledsouza@yahoo.com W: www.michelledsouza.org B: www.michelledsouza.blogspot.com

CALL OR EMAIL US!