Our 2011 Look Book

(SOME)

OF OUR WORK UNTIL 2011.

Hello!

special event

sUZUKi world car rallY

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WORDS

Graham Simmons

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photography & VIDEO

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passport to Japan comes with an invitation to explore one of the most fascinating and enigmatic countries on earth. From the rural backblocks, where time seems to have been frozen in a samurai-era bubble, to the endearingly bizarre street theatre of Tokyo, everything seems a mystery to the Western visitor. Unravelling the mystery is where the real fun begins.

One preconception that visitors have to get over is the notion that Japan is expensive. This certainly used to be true, but the Australian dollar has risen rapidly against the Japanese currency. In 2000, you got 56 Yen for an Aussie dollar, but the rate in April this year was 96 Yen to the dollar.

Japan could now even be considered a bargain destination, particularly if you stay at inexpensive ryokan or minshuku (traditional hotels), which typically cost from A$45 to A$80 per person per night. Also, national chains of fast food diners such as Matsuya, Yoshinoya and Osho serve chicken curry, udon noodles and other popular JapaneseChinese dishes for under ¥500 (A$6). A

This is how the magazine would look - folded in two - when all the pages have been written!

A mesmerising mix of old and new, mystery and meaning, Japan has something to satisfy every cultural palate.

30 SUMMER 2007

www.bestwestern.com.au

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www.bestwestern.com.au

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art & CREATIVE DIRECTION

illustration & ANIMATION

spa life the ultimate lifestyle

Winter 2006

www.spalife.com.au

vitality wellness bliss

AYURVEDIC WEDDING RITUALs holistic beauty traditions sTREss RELEAsE Dumping your past TREAT YOURsELF Mud wraps to high-tech facials sPA CUIsINE from Chiva som

SPA TREK

The spa counTry

Olivia NewtoNJohN’s spa life

7

A FREsH sTART

AUS / NZ $7.25 (inc GST)

day

detox diary

TOP SPA ESCAPES

RURAL RETREATS

TO 5-STAR LUXE

YOUR WORLD TODAY

We live in on an incredible planet but there are environmental problems that we have to face. It’s up to each of us to do something about these problems – you can start today! Step 1 – learn about the issues.

S WISE likeWyouOcareRD s a whole

Unless someone to get better. awful lot, nothing is going The Lorax It’s not.”— Dr. Seuss, from

HOW DO THESE PROBLEMS AFFECT US?

2

3

AWARDS RECEIVED The Clients GREEN CROSS AUSTRALIA, SPA LIFE MAGAZINE, CRUISE PASSENGER MAGAZINE The Awards (Publishing Australia’s Excellence Awards) 2011: Runner Up - Special Edition of the Year 2010: Highly Commended - Special Edition of the Year 2006: Winner - Consumer Magazine of the Year 2006: Highly Commended - Magazine of the Year 2006: Highly Commended - Consumer Magazine of the Year

SPECial EvENT

10

FaSHiON CONSCiOuS

16

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car rally with style

NEw mODElS

SUZUKI world car rallY

auTO CONSCiENCE

32

responsibility to the planet

8

biTE THE DuST

1

8

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SummER’S HERE!

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THE NEED FOR SPEED

CONTENTS

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CONCEPT DESIGN

The Client SUZUKI MOTORS The Brief Concept design for new custom magazine that appeals to 25 to 55 year olds My Role Provide the lead for the new business to the company, prepared special event concept designs for the client and win the client for the company

sUZUKi wor

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BITE

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Graham Simmons

L a r st U t Ea L CU F A

A mesmerising mix of old and new, mystery and meaning, Japan has something to satisfy every cultural palate.

30 SUMMER 2007

www.bestwestern.com.au

passport to Japan comes with an invitation to explore one of the most fascinating and enigmatic countries on earth. From the rural backblocks, where time seems to have been frozen in a samurai-era bubble, to the endearingly bizarre street theatre of Tokyo, everything seems a mystery to the Western visitor. Unravelling the mystery is where the real fun begins.

One preconception that visitors have to get over is the notion that Japan is expensive. This certainly used to be true, but the Australian dollar has risen rapidly against the Japanese currency. In 2000, you got 56 Yen for an Aussie dollar, but the rate in April this year was 96 Yen to the dollar.

Japan could now even be considered a bargain destination, particularly if you stay at inexpensive ryokan or minshuku (traditional hotels), which typically cost from A$45 to A$80 per person per night. Also, national chains of fast food diners such as Matsuya, Yoshinoya and Osho serve chicken curry, udon noodles and other popular JapaneseChinese dishes for under ¥500 (A$6). A www.bestwestern.com.au

cup of coffee costs just ¥180 (under A$2) at the Doutour coffee-shop chain (look for the yellow and black coffee bean insignia).

Japan’s many highlights include the World Heritage city of Kyoto (Japan’s former capital), the temples of Nara (the eastern terminus of the mediaeval Great Silk Road) and in the deep south, the outstanding natural treasures of Yakushima Island, home to the world’s oldest cedar trees.

These are just a few of the wonders of this country that amply rewards extensive exploration, and one of the best ways to do this is with a Japan Rail Pass. Japan’s extensive rail network is the fastest way to get around the country, and a rail pass can save a lot of money.

The city of Kyoto was made famous in the movie Memoirs of a Geisha. When the young geisha Sayuri first ventures out onto the rooftops of Kyoto, she encounters a rustic 1930s cityscape, parts of which have remained unchanged to the present day. Part of the scene is the Goju-no-to pagoda of Toji Temple, resplendent against the setting sun.

The pagoda is still in the same place near Kyoto’s main railway station, and remains the tallest wooden structure in the country.

With over two thousand temples, some of the world’s finest gardens and no fewer than 17 World Heritage sites, Kyoto offers such a visual smorgasbord that it’s easy to gross out on its wonders. It’s best to allow plenty of time to explore, especially to visit some outstanding places not on the usual tourist circuit. Grab a copy of the illustrated guide Must-see in Kyoto (available in Kyoto or through www.amazon.com), an excellent and easy-to-use source of inspiration.

Then there is Tokyo, Japan’s mindboggling capital. Realising that “all the world’s a stage”, the citizens of Tokyo certainly know how to enjoy themselves.

Harajuku and Shibuya precincts have long been known for their avant-garde ambience, with young people flocking here in an eyedazzling range of costumes and coiffures, to strut their stuff on the world-tourism stage.

Besides the trend-setting attractions of Harajuku and Shibuya however, there are a number of mind-boggling new entertainment precincts, including the Roppongi Hills and Odaiba. For now, the newest attraction in Roppongi is the National Art Centre Tokyo (NACT), which opened in January 2007.

With 14,000 square metres of exhibition space, NACT lays claim to being the largest art gallery in Japan.

Another brand-new precinct is Shiodome, built over old railway yards now covered over. An extensive network of buildings is connected together by sky walkways, giving

pedestrians the surreal feeling of being suspended in space. The biggest shopping space is Caretta Shiodome, with three levels of shops overlooking a spectacular fountain. The Shiodome City Center Tower has two floors of shops below ground and two above ground, with a number of bars and restaurants offering great views from Levels 41 to 42.

Despite Japan’s reputation as the world capital for consumer electronic goods, the 250-plus shops of the Akihabara precinct may come as a letdown to foreign visitors.

Most of the state-of-tomorrow’s-art techno-wonders come with a hefty price tag, or verge on the kitsch. But there are occasional delights to be encountered, such as the amazing acrobatic robot Kondo, at

passport

WORDS

Top: Enkoji Temple, Kyoto ©JNTO ©Kyoto Convention Bureau Above: Nara Park, Nara ©JNTO ©Nara Prefecture SUMMER 2007

31

The Client BEST WESTERN HOTEL CHAIN The Brief Develop a concept design, tag line and masthead for the new magazine My Role Concept design for the proposal, creative direction, design and production of the magazine after winning the account.

CONCEPT DESIGN

blue sky publishing boylen publishing and design derwent howard media edge custom media ego creative media engage media etn communications evolve media consulting explore media first charlton communications free run press geoff slattery publishing globe publishing hard edge media haymarket media directory he said she said communications the inermedia group jamieson publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art one mocha publishing morrison media news magazines custom media niche group nuance multimedia australia palamedia publishing 101 revolution media street press australia pty ltd switzer media and publishing universal magazines yaffa publishing group blue sky publishing boylen publishing and design derwent howard media edge custom media ego creative media engage media etn communications evolve media consulting explore media first charlton communications free run press geoff slattery publishing globe publishing hard edge media haymarket media he said she said communications the inermedia group jamieson publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art one yourmorrison magazine your success mocha publishing mediayour newsbrand magazines custom media niche group nuance multimedia australia palamedia publishing 101 revolution media street press australia pty ltd switzer media and publishing universal magazines yaffa publishing group blue sky publishing boylen publishing and design derwent howard media edge custom media ego creative media engage media etn communications evolve media consulting explore media first charlton communications free run press geoff slattery publishing globe publishing hard edge media haymarket media he said she said communications the inermedia group jamieson publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art one mocha publishing morrison media news magazines custom media niche group nuance multimedia australia palamedia publishing 101 revolution media street press australia pty ltd switzer media and publishing universal magazines yaffa publishing group blue sky publishing boylen publishing and design derwent howard media edge custom media ego creative media engage media etn communications evolve media consulting explore media first charlton communications free run press geoff slattery publishing globe publishing hard edge media haymarket media he said she said publishing p/l loyalty publishing the magazine publishing company map creative custom publishing marine media group pty ltd media art one mocha publishing morrison

2009/10

02

Customer Publishing

australia post logo

The Client AUSTRALIA POST, AUSTRALIAN INSTITUE OF MANAGEMENT The Brief Concept designs for a new tender.

Wanting to move from a conservative to a more modern youthful design.

My Role To provide new concepts and designs for the cover and a unique approach to package the client’s editorial requirements in today’s marketplace.

CONCEPT DESIGN

» GREAT WALKS 15 coastal walks for summer + 4 trails with maps

WIN YOUR DREAM TRIP

WILD IN THE WEST

MARGARET RIVER Caves, waves and wine

p. 22

12 ESCAPES NATIONAL PARK GUIDE

SECRET

SUMMER

60

CHRISTMAS GIFTS

great presents you’ll want to keep

SKI INDIA! ADVENTURE TECH TALK GRANT Pitch Upgrading your us your mission

WHAT’S HOT NEXT SEASON

outdoor experience European trade show

The Client ACP MAGAZINES, SYDNEY The Brief Re-design existing consumer magazine My Role Creative direction, layout, design, art directing photoshoots, production.

REFRESHED DESIGN

The Results Increased advertising sales revenue on the magazine by 10%. The magazine has now merged with Australian Geographic magazine due to its success, integrity and profile in the marketplace.

ADVENTURE | TREASURE ISLAND

TREASURE ISLAND | ADVENTURE

treasure island WORDS AND PHOTOGRAPHS: Ken Eastwood

Once upon a time in a place not-so far, far away lies a magical island ďŹ lled with natural treasures. Head out on a journey of discovery as our travellers relinquish their secrets...

74 | Outdoor Australia

Outdoor Australia | 75

REFRESHING LAYOUTS

The Client VARIOUS CLIENTS, SYDNEY The Brief Design refreshing contemporary layouts for existing custom magazines My Role Creative direction, layout, design, art directing photoshoots, production.

TECH NEW SENSATION

Though we’ve been enjoying it at the cinema since 1922, there’s something still very exciting about 3D movies, even in 2011. Could it be the increasing amount of quality movies filmed or converted to 3D in post-production – or is it the fact that 3D TVs have finally moved beyond the cinema to our living rooms?

In reality, one feeds the other – but the fact is, the idea of enjoying 3D movies at home is quite an attractive one. Just as Blu-ray has brought the quality cinema experience of full high-definition (HD) picture rolling at 24 frames per second and lossless audio home, Blu-ray 3D has provided that added kick.

But, if you’ve been waiting to see if the current 3D revolution goes the way of the dodo, pause no more. 3D is not going anywhere, says Despicable Me and Ice Age producer Christopher Meledandri.

“It’s here to stay for films that organically lend themselves to it,” he says. “I think the audience will quickly distinguish between what is genuinely a real 3D experience and what’s like a faux 3D experience.”

“If filmmakers continue to explore in the tradition of that kind of creative exploration,” says Meledandri about future 3D development. “I think the audiences will respond. If there are tons of movies that just jump on and convert, I think the audience will become very discerning and they’ll pick and choose.”

3D panel, you will find that plasmas have a slightly higher refresh rate, compared with LCD/LEDs, giving them a slight advantage in displaying fastmoving action.

Next, you’ll need a 3D Blu-ray disc player, as Blu-ray 3D discs won’t work in your regular Blu-ray disc player. However, if you have a Sony PlayStation 3, you can upgrade the firmware to reap the benefits and save on purchasing a new 3D Blu-ray disc player.

It also allows for 3D gaming.

Finally, you’ll need new 3D glasses: LCD active shutter glasses. These state-of-the-art lenses contain a liquid crystal layer, controlled by a transmitter to work in synch with the screen frame rate. It’s quite complex, but they essentially allow each eye to see only the frame intended.

NEED YOU TONIGHT

Once you have the right equipment, the sky is the limit. The releases are coming thick and fast, with 2011 a big year for 3D. However, given that Blu-ray 3D is still new, some movies are released as standalone 3D, while others are packaged on the regular Blu-ray disc, with a viewing menu to switch between 2D and 3D.

1 IN-STORE ON BLU-RAY 3D NOW:

WHAT YOU NEED

3D

TECHNOLOGY

ASSAULT

If you’re into technology, 3D is the must-have of 2011. This month we show you what you need to make it happen: right in your living room, right now.

8 • January 2011

•

As we detailed in our December 2010 issue, to truly immerse yourself in the benefits of the Blu-ray experience, you need to invest in a full HD flat panel TV, Blu-ray disc player, amplifier and speakers. However, if you want to achieve the added dimension of Blu-ray 3D, forget using the traditional 3D glasses.

Why? It’s all to do with how 3D images are now produced. As the technology has developed, the very method of producing what’s known as a ‘stereoscopic’ image has changed – even since 2008’s Journey To The Centre Of The Earth and 2009’s Coraline, which came with 3D glasses and were able to be viewed on any television that may be lurking throughout suburbia.

Blu-ray 3D utilises a production method known as ‘alternate-frame sequencing’. The movie is filmed, just as it would have been previously, using two cameras – however, the difference is that the images are then placed on a single film strip in alternating order, running at 48 frames a second (double-speed).

To play these higher frame rates, you need a full HD 3D TV (or projector) – they simply will not play on a regular flat panel, regardless of brand, resolution or size. If you’re shopping for a

3 5

In-Store on Blu-ray 3D NOW: 1. Piranha 3D 2. Step Up 3D 3. Despicable Me (Available January 6) 4. Cats & Dogs: The Revenge Of Kitty Galore (Available January 7)

2

COMING SOON TO BLU-RAY 3D:

5. Alice In Wonderland (NEW to 3D format) 6. Cloudy With A Chance Of Meatballs (NEW to 3D format) 7. Monster House (NEW to 3D format) 8. Open Season (NEW to 3D format)

4

COMING TO BLU-RAY 3D IN 2011: • Legends Of The Guardians:

7

The Owls Of Ga’Hoole

6

• Resident Evil: Afterlife • Saw 3D • The Green Hornet

For the latest gadget news, don’t forget to check out our website at: www.blockbuster.com.au

•

8 January 2011 • 9

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32

AUTUMN 2010

I.MAX

33

The Client VARIOUS CLIENTS The Brief Creative direction and art direction of custom magazines for various clients.

My Role Creative direction, layout, design, art directing photoshoots, production.

GREAT TYPOGRAPHY

The Client MITRE 10, SYDNEY The Brief Re-design their custom magazine to have a DIY look and feel My Role Creative direction, layout, design, art directing photoshoots, production.

The Results Increased interest by females, increased sales of their magazines.

REFRESHED MAGAZINE DESIGN

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality imagery for use by a variety of organisations and across different editorial, documentary and travel publications My role Concept work, art direction, photography, lighting, styling and image touch up

B&W PHOTOGRAPHY

The Client PERSONAL PROJECT The Brief Produce high-quality portraits for use across different editorial, documentary and travel publications My Role Art direction, photography, lighting, styling and image touch up

PORTRAIT PHOTOGRAPHY

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality travel-style imagery for use across different editorial, documentary and travel publications My Role Art direction, photography, lighting, styling and image touch up

PANORAMA PHOTOGRAPHY

The Client ACP MAGAZINES, ISUZU UTE, BEST WESTERN HOTELS, EVENING STANDARD NEWSPAPERS, RACHELS CHILDRENS TRUST IN THE UK, AUSTRALIA, NEW ZEALAND, INDIA The Brief Produce high-quality travel photos for use across different editorial, documentary and travel publications My role Art direction, photography, lighting, styling and image touch up

LANDSCAPE PHOTOGRAPHY

The Client Personal Project The Brief Showcase product photography using a conceptual approach.

My Role Concept work, art direction, photography, lighting, styling and image touch up The Result Showcasing how man-made have derived their inspiration from nature

CONCEPT PHOTOGRAPHY

The Client WHITCOULLS BOOK SELLERS, NEW ZEALAND The Brief Illustrated, designed and produced a 68-page childrens book for New Zealand’s largest book seller.

The Results The book was reviewed on National TV and claimed as a “must-have” for all New Zealand households. The content was fantastic and it was complemented with vibrant colourful illustrations.

ILLUSTRATIONS

WE WOULD (LOVE) TO HEAR FROM YOU CONTACT DETAILS Michelle D’Souza Cross-Media Design Studio 24-26 Point Street, Pyrmont Sydney NSW 2009 P: 0401 643 33v5 E: michelle@michelledsouza.org W: www.michelledsouza.org B: www.michelledsouza.blogspot.com

CALL OR EMAIL US!