Storytellers Entertainment Group
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800.305.3911
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www.storytellerseg.com
Storytellers is a branded entertainment, marketing and management company. We are a team of genius entrepreneurs and marketing ninjas.
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What Is Transmedia Storytelling? Transmedia Storytelling is the art of conveying messages, themes or storylines to a mass audience through the creative and well planned use of cross-platform media. This type of strategy creates a unified and coordinated cross-platform entertainment experience, and more importantly, opportunity for new products and revenue streams.
What Is Branded Entertainment? Branded Entertainment is the corporate version of Transmedia Storytelling. Instead of buying spot ads and hoping the audience will pay attention, smart brands are fusing entertainment and advertising to create a multitude of fun, useful and interactive content. It gives publicity to products and services, and cultivates long-lasting relationships with a target audience. The audience feels validated through the useful and interactive nature of the content, and also entertained on the platform of their choice. Everybody wins!
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Transmedia Storytelling A Strategy for Deeper Engagement‌ and new revenue streams. Convergent, Cross-Platform Interactive Marketing The way we consume media has drastically changed. Many people are skeptical of advertisements and endorsements. Yet we continue to consume more and more media on multiple platforms including the internet, mobile, film, and television. Storytellers is at the forefront of this shift in media consumption habits. The decline of “interruption advertisingâ€? has given birth to Transmedia Storytelling and Branded Entertainment where businesses, brands and entertainment companies can gain diverse and widespread exposure for their message while also entertaining and engaging their audience.
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What We Do: • Social Media • Internet, TV, Radio, Print, PR, and Marketing • Brand Development • Product Development • Technology Development • Business/Project Management and Operations • Continuity Programs • Deal Negotiation • Securing Spokesperson or Talent Licensing • Brand & Entertainment Partnerships • Brand & Entertainment Consultation • Business Incubation • International Distribution
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Our Work Click on an image below to view.
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Hot Pockets (feat Snoop Dogg) DealFun.com (Post Office Editorial Codee Interactive (feat Nickname) Youth Aids (feat Wyclef Jean)
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Butterfingers (feat Seth Green) Gateway: Rip, Burn, Respect House of Marley Nissan Rogue (Stash Reel)
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Partners Brandee Alessandra Co-CEO and Founder Brandee Alessandra brings to Satya Direct a record of success creating, building and managing innovative companies in a variety of industries. Prior to Satya Direct she was the founder and CEO of Beanstalk Media, a cost per action television, radio and Internet-based media company specializing in the marketing and operational development of direct response start-ups across a wide spectrum of products and services.
Nancy Duitch Co-CEO and Founder Nancy Duitch is the Co-CEO and Founder of Satya Direct. Her focus is on new product and brand development. This includes selecting and developing products that meet the direct response criteria for success and crafting the Unique Selling Proposition. Nancy is a successful and influential entrepreneur and CEO with 30 years retail and direct-to-consumer marketing experience with companies such as EWO, Vertical Branding, and Kent and Spiegel. She has been responsible for marketing programs that generated over $2 billion in revenue. Nancy’s track record for successful products and campaigns ranks among the top marketers in America, and she was profiled in Response Magazine as among the “Top 25 Most Innovative People in DRTV.”
Robert Kodaira Director of Operations Robert Kodaira has over 22 years experience in retail management and analysis with the countries prestigious department store chains. He was responsible for planning, merchandising, and allocation for three divisions at Consolidated Stores, with an annual sales volume in excess of $285 million. Robert’s background in operations and analysis within the direct response industry includes senior-level positions with Vertical Branding, One World Networks, Kent & Spiegel Direct and was the VP of a major fulfillment center. Robert is responsible for forecasting, monitoring and analysis of sales and inventory, material resources planning, reporting, systems setup and integration. www.storytellerseg.com
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Storytellers Entertainment Group 11726 San Vicente Blvd. Los Angeles, CA 90049 Tel 800.305.3911 Web www.storytellerseg.com
Copyright © 2013 • Storytellers Entertainment Group