Social Media Management
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Storytellers Entertainment aims to make our client’s social media outlets the ultimate forum for both their current and potential fans. We will engage fans by starting a dialogue via Facebook by posting content to share as well as create exciting viral campaigns and contests which will further brand awareness. We aim to make the client’s social media a source of relevant content featuring constantly updated information surrounding their product, service, or industry. Daily posts of inspiration, current contests, videos, pictures, etc. will connect the client with users in a way that cannot be matched by traditional advertising. Social Media Management is variable in scope and dependent upon the brand’s exact requirements, Storytellers will converse with the client regarding exact needs as well as how best to engage with the brand’s consumer fan base.
What We Do: • • • • • • • • • • • • •
Social Media Internet, TV, Radio, Print, PR, Marketing Brand Development Product Development Technology Development Business/Project Management and Operations Continuity Programs Deal Negotiation Securing Spokesperson or Talent Licensing Brand & Entertainment Partnerships Brand & Entertainment Consultation Business Incubation International Distribution
MICROSITES • Our team creates a microsite using proven sales conversion and data capture formula
TESTING • We can create multiple versions of the creative with several variations of the offer for testing
PAID SEARCH We target the most relevant keyword chains based on the brand, product category and overall demographic. By intelligently bidding, we’ll build an algorithmic formula enabling us to get as close as possible to our allowable.
• Through the testing process we optimize the landing pages based on performance • Top performing site is used for the campaign launch
SOCIAL NETWORKING • Build out a social campaign both virally and paid through Facebook, Twitter and other social media networks. • Place in relevant display advertising and up-sell environments in the home goods space. (CPA/CPC/CPM). I.E. Google, Bing, and several second and third tier providers.
TECHNOLOGY • Exclusive Virtual Call Center (VCC) Technology • Streaming technology
SALES TECHNIQUES • Successful upsell and cross-sell techniques
CREATIVE & GRAPHICS Our design team will create informative and innovative online environments with a sales-focused perspective by using engaging graphics and visual presentation.
• Roll-out Network syndication beyond our internal network to the top 15 display, search, CPV and email affiliate networks
OFFLINE MARKETING • Soliciting traffic to the website driven from offline marketing and media
MEDIA BUYING, KEYWORDS, and AD PLACEMENT • Further expanding your offers through effective digital media buys, keywords and online ad placement
Social Media Marketing Our Social Media Strategy will increase the value of your brand by becoming more visible amongst your target audience and by building credibility amongst your followers; Turning the loyalty and relationships into profit! Social media is focused on establishing credibility and trust with your customer. Rather than relying solely on traditional marketing methods, we will utilize all effective social media methods to capitalize on every opportunity to engage your consumers. Storytellers will implement a series of social media marketing strategies to: • Engage consumers directly with your brand. • Create an online community website with connected social networking platforms to serve as an information, e-commerce, community, socialization and loyalty hub. • Leverage existing online communities to promote your brand throughout the internet. • Build, maintain and support the online community by providing premium content that is optimized for what people are searching for on search engines.
Social Media Optimization Consulting • Based on a brand analysis and thorough target market analysis supported by the most up-to-date market research, Storytellers will create the ideal social media campaign for you. Content Creation • • • •
Web Design Social Media Platform Setup App, Video, Graphic, Blog Development PR Releases
Networking • Day to day management of Social Media Platforms • Social Bookmarking, Outreach, Update and Monitoring • Offline Experiences Search Engine Optimization • Tracking of Key Performance Indicators (KPIs) • Copywriting • Search Engine Marketing
App Development Design Our experience and knowledge of the emerging media coupled with in-depth research of your domain and our ROI approach ensures that we deliver killer strategies for your brand. Our creative app design team will work to provide you the best possible aesthetics with unique and trend-setting designs for an ideal user experience. Storytellers can provide it all, from simple games to the complex enterprise level apps.
Deployment and Maintenance Our team conducts rigorous review and testing to ensure our apps are bug-free and run smoothly. We also offer customized app deployment assistance and maintenance programs to ensure that your app gets up and running smoothly, updated on-time and runs well on all intended devices and platforms. In the U.S. over the next two years, it is expected that more than 26 million mobile phone users will turn to smartphones.
Various Apps We Develop: • • • • • •
Branding Marketing Product Music Game-Related Online Store
As consumers continue to gravitate toward digital media consumption and support a greater availability of content in the digital domain, content makers MUST continue to find ways to meet the demand for it.
To make the process as efficient and easy as possible, the management of your social media will be overseen by a dedicated Project Manager. They will be constantly available to you and will serve as your point of contact at Storytellers Entertainment Group along with their team.
The outlined procedure will follow an allocated time frame: step 1 // set up creative meeting with the client to discuss the company’s vision for their social media exposure. step 2 // receive signed contract and initial 50% non-refundable deposit for work. step 3 // receive photos, graphics, logo, and text for sites from client for each corresponding campaign. step 4 // receive all prizing for upcoming contests. step 5 // update all social media accounts. step 6 // receive approval on all designs/copy for posts/contests/etc. step 7 // post messages, contests, videos, etc. to social media pages. step 8 // respond and engage with fan base on social media pages step 9 // finalize concepts/campaigns and receive final payment.
Nancy Duitch Co-CEO and Founder Nancy Duitch is the Co-CEO and Founder of Satya Direct. Her focus is on new product and brand development. This includes selecting and developing products that meet the direct response criteria for success and crafting the Unique Selling Proposition. Nancy is a successful and influential entrepreneur and CEO with 30 years retail and direct-toconsumer marketing experience with companies such as EWO, Vertical Branding, and Kent and Spiegel. She has been responsible for marketing programs that generated over $2 billion in revenue. Nancy’s track record for successful products and campaigns ranks among the top marketers in America, and she was profiled in Response Magazine as among the “Top 25 Most Innovative People in DRTV.”
Brandee Alessandra Co-CEO and Founder Brandee Alessandra is the Co-CEO/ Founder and brings to Satya Direct a record of success creating, building and managing innovative companies in a variety of industries. Prior to Satya Direct she was the founder and CEO of Beanstalk Media, a cost per action television, radio and Internet-based media company specializing in the marketing and operational development of direct response start-ups across a wide spectrum of products and services.
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